{"id":832322,"date":"2025-07-21T14:15:56","date_gmt":"2025-07-21T12:15:56","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=832322"},"modified":"2025-07-21T14:18:43","modified_gmt":"2025-07-21T12:18:43","slug":"telkom-reveals-new-logo","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/832322\/telkom-reveals-new-logo\/","title":{"rendered":"Telkom reveals new logo"},"content":{"rendered":"\n<p>South African telecoms group Telkom has unveiled a new visual identity for its consumer and business brands.<\/p>\n\n\n\n<p>The brand is more of a refresh than a redesign, after the group dropped the iconic &#8216;keypad&#8217; style logo in 2014.<\/p>\n\n\n\n<p>The new look carries generally the same facetype as before, but with a green split and accent on the &#8216;T&#8217;.<\/p>\n\n\n\n<p>The company has also changed its tagline from 2014&#8217;s \u201cTomorrow starts today\u201d to \u201cPossible begins here\u201d.<\/p>\n\n\n\n<p>According to Gugu Mthembu, Chief Marketing officer at Telkom, the rebrand is part of ushering in a new era for the telco.<\/p>\n\n\n\n<p>\u201cThis is more than a cosmetic change. Our new identity is a symbol of the internal transformation already underway at Telkom,&#8221; she said.<\/p>\n\n\n\n<p>&#8220;It\u2019s about bringing more colour, humanity and vibrancy into everything we do while staying rooted in our purpose to make the future possible for all.\u201d<\/p>\n\n\n\n<p>The new visual designs will be rolled out across all brand and customer touchpoints, the group said.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Telkom-logo-changes.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Telkom-logo-changes-1024x576.jpg\" alt=\"\" class=\"wp-image-832326\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Telkom-logo-changes-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Telkom-logo-changes-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Telkom-logo-changes-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Telkom-logo-changes.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>South African telecoms group Telkom has unveiled a new visual identity for its consumer and business brands.<\/p>\n","protected":false},"author":10,"featured_media":832325,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[65],"class_list":["post-832322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-telkom"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=832322"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832322\/revisions"}],"predecessor-version":[{"id":832327,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832322\/revisions\/832327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/832325"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=832322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=832322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=832322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}