{"id":832776,"date":"2025-07-24T11:00:00","date_gmt":"2025-07-24T09:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=832776"},"modified":"2025-07-24T11:01:22","modified_gmt":"2025-07-24T09:01:22","slug":"business-talk-fred-zhou-unpacks-how-honor-has-become-a-top-player-in-the-south-african-smartphone-market","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/832776\/business-talk-fred-zhou-unpacks-how-honor-has-become-a-top-player-in-the-south-african-smartphone-market\/","title":{"rendered":"Business Talk \u2013 Fred Zhou unpacks how HONOR has become a top player in the South African smartphone market"},"content":{"rendered":"\n<p>In this Business Talk with Michael Avery interview, HONOR South Africa\u2019s Fred Zhou unpacks the smartphone brand\u2019s incredible growth in the country.<\/p>\n\n\n\n<p>HONOR is the largest smartphone brand in the Chinese market and is a key player in the South African mobile market, too.<\/p>\n\n\n\n<p>This can be seen by its rapid growth in the local market, with the smartphone brand seeing approximately 600% sales growth in 2023 alone.<\/p>\n\n\n\n<p>In 2024, HONOR again enjoyed considerable growth, with its sales increasing by 180%. Based on current data, 2025 will see another big leap in South African sales volumes.<\/p>\n\n\n\n<p>Recently, HONOR announced that it will be bringing its new Magic V5 foldable smartphone to South Africa in October this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The interview<\/h2>\n\n\n\n<p>In this Business Talk interview, Zhou outlines the biggest milestones HONOR has reached since it entered South Africa back in 2021.<\/p>\n\n\n\n<p>He reveals which of its smartphones has been the most popular among South Africans over the past four years.<\/p>\n\n\n\n<p>Zhou then notes how HONOR plans to become South Africa\u2019s premier smartphone brand by 2028, and touches on how the new Magic V5 foldable smartphone has improved on its predecessors.<\/p>\n\n\n\n<p>He also explains how the Magic V5 can offer such impressive technical capabilities while boasting HONOR\u2019s signature thin foldable form factor.<\/p>\n\n\n\n<p>Zhou concludes the interview by sharing which devices HONOR fans can expect to be launched in South Africa this year.<\/p>\n\n\n\n<p>Watch the full interview with Fred Zhou below.<\/p>\n\n\n\n<p><iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/wtCpetpi5uY?si=4pJZkbLovIRUw2Ss\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>HONOR is one of the top smartphone brands in South Africa and a global leader in foldable smartphone technology.<\/p>\n","protected":false},"author":10,"featured_media":832780,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872,34,1],"tags":[],"class_list":["post-832776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-mobile","category-trending"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=832776"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832776\/revisions"}],"predecessor-version":[{"id":832782,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/832776\/revisions\/832782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/832780"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=832776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=832776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=832776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}