{"id":833870,"date":"2025-08-04T10:59:53","date_gmt":"2025-08-04T08:59:53","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=833870"},"modified":"2025-08-04T10:59:58","modified_gmt":"2025-08-04T08:59:58","slug":"flow-launches-the-worlds-first-and-only-shoppable-audience-marketplace","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/833870\/flow-launches-the-worlds-first-and-only-shoppable-audience-marketplace\/","title":{"rendered":"Flow launches the world\u2019s first and only shoppable audience marketplace"},"content":{"rendered":"\n<p>The Commerce Media Platform <strong><a href=\"https:\/\/flowplatform.com\/data-buyers\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=August+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Flow<\/a><\/strong> has officially launched the world\u2019s first and only shoppable audience marketplace \u2013 a powerful new platform where advertisers can browse, select, and activate hundreds of premium first-party audiences in just a few clicks.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/flowplatform.com\/first-party-data\/?utm_source=business_tech&amp;utm_medium=press_release&amp;utm_campaign=marketplace_launch\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about Flow Audience Marketplace.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>South Africa\u2019s most valuable consumer audiences from audience partners like <strong>Woolworths*, Zapper, OneDayOnly, Tiger Wheel &amp; Tyre, ProShop, Howler<\/strong>, and many more are now available in one place \u2013 ready to activate across <strong>Meta, Google, and TikTok.<\/strong><\/p>\n\n\n\n<p>\u201cFor the first time, advertisers can browse and instantly activate premium audiences they\u2019ve never had access to before. It\u2019s fast, simple, and exclusive \u2013 you get first pick before anyone else.\u201d &#8211; <strong>Gil Sperling, Co-Founder and Co-CEO, Flow<\/strong><\/p>\n\n\n\n<p><em>*Woolworths\u2019 high-intent shopper audiences are exclusively available to Woolworths supplier brands<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A breakthrough in targeting and a game-changer for advertisers<\/h2>\n\n\n\n<p>Most advertisers today are still forced to rely on broad, outdated targeting options &#8211; using generic age, geo, and interest-based segments that are no longer fit for purpose in a performance-driven environment.<\/p>\n\n\n\n<p>At the same time, commerce media is booming &#8211; projected to exceed $100 billion globally by 2026.<\/p>\n\n\n\n<p>But unless advertisers are buying through a major retail media network, <strong>accessing high-intent first-party data remains fragmented, slow, and out of reach.<\/strong><\/p>\n\n\n\n<p>To run effective campaigns, a brand would need to negotiate individual data-sharing agreements across multiple retailers, marketplaces, and commerce platforms &#8211; a time-consuming process few have the resources to manage.<\/p>\n\n\n\n<p>That\u2019s where <strong>Flow\u2019s Audience Marketplace<\/strong> comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Introducing the Flow Audience Marketplace<\/h2>\n\n\n\n<p>With a subscription to the <strong>Flow Audience Marketplace<\/strong>, advertisers can explore and activate premium first-party audiences with the same ease as adding to an online cart.<\/p>\n\n\n\n<p>These dynamic audiences are updated constantly, then carefully curated and released to subscribers exclusively through the Flow Audience Marketplace.<\/p>\n\n\n\n<p>It\u2019s targeting for a new era \u2013 built for agility, intent, and measurable growth. <\/p>\n\n\n\n<p>Flow\u2019s Audience Marketplace provides a single destination where advertisers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Discover <strong>curated, high-performing audiences<\/strong> across retail, beauty, lifestyle, finance, and more<\/li>\n\n\n\n<li><strong>Activate them directly<\/strong> in their Meta, Google, and TikTok ad accounts<\/li>\n\n\n\n<li><strong>Switch, test, and optimise<\/strong> audience strategies with total flexibility<\/li>\n\n\n\n<li>Access <strong>new and exclusive audiences<\/strong> every month<\/li>\n<\/ul>\n\n\n\n<p><strong>POPIA-compliant by design<\/strong>, every audience is sourced from Flow\u2019s network of premium first-party data partners \u2013 allowing advertisers to target audiences confidently with verified, privacy-safe data.<\/p>\n\n\n\n<p>\u201cThe demand for high-intent audiences is massive. Flow\u2019s Audience Marketplace gives advertisers one place to find, explore and access secure and high quality data.\u201d &#8211; <strong>Daniel Levy, Co-Founder and Co-CEO, Flow<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-833883\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1-1024x1024.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1-300x300.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1-150x150.jpg 150w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1-768x768.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Flow_AudienceMarketplace_PR_owned-01-1.jpg 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Early adopters are already seeing results<\/h2>\n\n\n\n<p>Top South African advertisers have already made the switch \u2013 and the results speak for themselves. <\/p>\n\n\n\n<p>\u201cThe platform is user-friendly and gives you exactly what you need \u2013 no digging required. I love features like \u2018Trending Now\u2019 and exclusive audience identification. They let me easily test new audiences and build a solid paid media strategy.\u201d &#8211; <strong>Musa Sibisi, Paid Media Specialist, Rain<\/strong><\/p>\n\n\n\n<p>\u201cThis is a whole new pricing and access model,\u201d says Levy. \u201cIt gives advertisers more control of who they reach, the agility to test their strategies, and results that directly impact their return on investment \u2013 without any red tape.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For data partners: Turn your data into scalable revenue<\/h2>\n\n\n\n<p>If you\u2019re a retailer, e-commerce platform, or business with verified first-party data, <strong><a href=\"https:\/\/flowplatform.com\/data-buyers\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=August+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Flow<\/a><\/strong> invites you to join South Africa\u2019s most powerful audience network:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get discovered by brands actively seeking high-intent audiences<\/li>\n\n\n\n<li>Monetise your data in a secure, privacy-compliant environment<\/li>\n\n\n\n<li>Unlock a new, recurring revenue stream \u2013 without needing a sales or dev team<\/li>\n<\/ul>\n\n\n\n<p>Flow\u2019s Audience Marketplace is a closed, quality-controlled ecosystem \u2013 with curated data, protected access, and measurable performance at its core.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Targeting that moves the needle \u2013 and the cart<\/h2>\n\n\n\n<p>Running ads based on broad age and interest categories is like <strong>searching for a needle in a haystack.<\/strong><\/p>\n\n\n\n<p>The Flow Audience Marketplace <strong>removes the guesswork<\/strong> &#8211; putting your ads in front of the right audience from the start.<\/p>\n\n\n\n<p>\u201cWe\u2019ve given marketers access to premium audiences from businesses they\u2019ve never been able to reach, and we\u2019re delivering it in a way that\u2019s never been done before.\u201d &#8211; <strong>Gil Sperling, Co-Founder and Co-CEO, Flow<\/strong><\/p>\n\n\n\n<p>Your next customer is already in the Flow Marketplace. The only question is \u2013 are you?<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/flowplatform.com\/first-party-data\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=August+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Subscribe now<\/a><\/strong> to unlock access to South Africa\u2019s most effective audience marketplace.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/flowplatform.com\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=August+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Partner with Flow<\/a><\/strong> to turn your first-party data into a powerful new revenue stream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Commerce Media Platform Flow has officially launched the world\u2019s first and only shoppable audience marketplace \u2013 a powerful new platform where advertisers can browse, select, and activate hundreds of premium first-party audiences in just a few clicks.<\/p>\n","protected":false},"author":57,"featured_media":833871,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[4269,4754,23282,5008],"class_list":["post-833870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-commerce","tag-digital-content-marketplace","tag-flow","tag-shopping"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/833870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=833870"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/833870\/revisions"}],"predecessor-version":[{"id":833942,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/833870\/revisions\/833942"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/833871"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=833870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=833870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=833870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}