Ticketpro, a wholly-owned subsidiary of Blue Label Telecoms, has secured a seven year sponsorship deal of The Dome in Northgate, Johannesburg.<\/p>\n
The venue will undergo a name change and will now be known as the Ticketpro Dome from 25 March 2015.<\/p>\n
The multi-purpose venue has been managed over the past 12 years by Thebe Reed Venue Management.<\/p>\n
Ticketpro is the official ticketing partner of Cricket South Africa, The Blue Bulls, Super GP, Whisky Live Festival among others.<\/p>\n
\u201cOur use of innovative technology will enhance the customer experience and demonstrate to consumers what value they should be expecting from their ticketing partner.”<\/p>\n
“As a result, we expect to gain greater traction in the market as well as deliver a brand new, exciting and game-changing experience for South Africans,\u201d said Werner van Reenen, CEO of SA Distribution at Blue Label Telecoms.<\/p>\n
The move will see the Ticketpro Dome undergo an extensive rebranding exercise as well as the inclusion of new access control technology which is exclusively managed by Ticketpro.<\/p>\n
This will enable customers at these events to make use of pioneering Near Field Communication (NFC) technology, which provides the basis of a number of the innovations by Ticketpro.<\/p>\n