The Competition Commission has approved the proposed transaction in which iconic toy retailer ToysRUs intends to acquire a competing group, ToyZone, with conditions.<\/p>\n\n\n\n
Despite the financial troubles that have hit the global ToysRUs business, which has shut down and re-opened several times over the past few years, the local operation is going strong.<\/p>\n\n\n\n
The South African ToysRUs brand is privately controlled by Michmir Investments Proprietary Limited, licensed from ToysRUs global.<\/p>\n\n\n\n
ToysRUs is a specialist retailer of toys and games in South Africa and also incorporates the BabiesRUs brand which is focused on the retail of products targeted at babies, toddlers and new parents.<\/p>\n\n\n\n
ToysRUs operates through a national network of retail stores and an online store.<\/p>\n\n\n\n
ToysRUs global ran into heavy financial troubles in 2018 when it went bankrupt and liquidated its assets, closing hundreds of stores in the United States.<\/p>\n\n\n\n
The company emerged from bankruptcy as Tru Kids, which was later acquired by brand management company WHP Global in 2021.<\/p>\n\n\n\n
The ToysRUs brand was then relaunched under a partnership with another major retailer but was again forced to close after retail collapsed during the COVID-19 pandemic.<\/p>\n\n\n\n
Outside of the global operations, however, the South African ToysRUs under Michmir continued to operate, unaffected by the global woes.<\/p>\n\n\n\n
The group has had successful operations in South Africa. Besides ToysRUs, Michmir controls Amic Africa Proprietary Limited and Amic Retail Services Proprietary Limited. <\/p>\n\n\n\n
It is now expanding through the proposed acquisition of ToyZone.<\/p>\n\n\n\n
ToyZone is jointly controlled by an individual and MSDS No.8 Proprietary Limited. ToyZone does not control any firms.<\/p>\n\n\n\n
ToyZone is also a specialist retailer of toys and games in South Africa. It operates 13 stores and also has an online retail store. It offers mostly branded toys under popular international brands.<\/p>\n\n\n\n
The commission said it is of the view that the proposed transaction is unlikely to substantially lessen or prevent competition in any market.<\/p>\n\n\n\n
To address public interest concerns, the merger parties shall not retrench any employees as a result of the merger for a period of two years following the merger implementation date.<\/p>\n","protected":false},"excerpt":{"rendered":"
Iconic toy retailer ToysRUs is looking to buy up one of its biggest competitors.<\/p>\n","protected":false},"author":10,"featured_media":836245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[23488,23489],"class_list":["post-836229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-toysrus","tag-toyzone"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/836229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=836229"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/836229\/revisions"}],"predecessor-version":[{"id":836249,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/836229\/revisions\/836249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/836245"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=836229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=836229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=836229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}