{"id":836997,"date":"2025-09-08T07:34:22","date_gmt":"2025-09-08T05:34:22","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=836997"},"modified":"2025-09-08T07:34:52","modified_gmt":"2025-09-08T05:34:52","slug":"leroy-merlin-launches-south-africas-first-mobile-hardware-app","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/836997\/leroy-merlin-launches-south-africas-first-mobile-hardware-app\/","title":{"rendered":"Leroy Merlin launches South Africa\u2019s first mobile hardware app"},"content":{"rendered":"\n<p>Leroy Merlin South Africa, part of the global Adeo Group, has launched its mobile app, which is set to transform how South Africans shop for home improvement and DIY.<\/p>\n\n\n\n<p>Available for free download, the app delivers a seamless, mobile-first experience tailored to the South African market.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/leroymerlin.co.za\/mobile-app-launch?gad_source=1&amp;gad_campaignid=17599517715&amp;gclid=CjwKCAjwlOrFBhBaEiwAw4bYDUmoJe6GsesHZERJrhrukDdkN6t0qQkCv3LeL3_XuOMSQL95Z4hO4xoCRrgQAvD_BwE&amp;utm_source=BusinessTech&amp;utm_medium=SponsoredArticle&amp;utm_term=September2025\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download the Leroy Merlin South Africa App.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>This includes low-connectivity support and offline browsing so users can plan and shop even without internet access, as well as in-app self-checkout to help customers skip queues.<\/p>\n\n\n\n<p>Further enhancing usability for local customers, the app is currently searchable in five of South Africa\u2019s widely spoken languages \u2013 English, isiZulu, Afrikaans, Sesotho, and Setswana.<\/p>\n\n\n\n<p>There are planned upgrades to further refine and expand this functionality in the near future.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A mobile-native experience<\/h2>\n\n\n\n<p>Unlike traditional retail applications that adapt websites to smaller screens, the Leroy Merlin SA App has been developed specifically for mobile.<\/p>\n\n\n\n<p>It offers a clean, logical, and user-friendly interface with real-time stock visibility, expanded marketplace access, and smarter filtering \u2013 simplifying every stage of the customer journey.<\/p>\n\n\n\n<p>\u201cThis isn\u2019t just another app \u2013 it\u2019s a complete reimagining of how DIY retail can support real lives,\u201d said Dmitriy Anderson, Chief Information Officer and Head of E-commerce and Marketplace Strategy at Leroy Merlin South Africa.<\/p>\n\n\n\n<p>\u201cWe\u2019ve designed every feature to reduce friction and give our customers more control \u2013 whether you\u2019re a contractor checking availability before a job on-site, or a first-time homeowner planning your dream space from your couch.\u201d<\/p>\n\n\n\n<p>Users can build project-based shopping lists, scan product barcodes in-store for instant information, track orders in real time, and manage their accounts effortlessly by accessing invoices and digital receipts on demand.<\/p>\n\n\n\n<p>Integrated features \u2013 such a WhatsApp-style in-app chat, and Leroy Merlin\u2019s award-winning self-service refund portal \u2013 streamline everything from support queries to returns, with no phone calls or emails required.<\/p>\n\n\n\n<p>Smart Notifications then provide instant updates on orders, offers, and stock alerts \u2013 offering faster, more personalised engagement than a website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real-world value<\/h2>\n\n\n\n<p>Another important innovation is the ability to select your preferred Leroy Merlin store.<\/p>\n\n\n\n<p>The app suggests the store closest to you, but switching between stores is quick and easy \u2013 ideal for checking product availability elsewhere.<\/p>\n\n\n\n<p>Store-specific trading hours are clearly displayed, helping users plan more efficiently.<\/p>\n\n\n\n<p>Beyond its functional capabilities, the app has already inspired creative use cases abroad.<\/p>\n\n\n\n<p>In France, customers are using the wish list feature as a practical gift registry \u2013 curating home renovation wish lists for weddings, housewarmings, or milestone events.<\/p>\n\n\n\n<p>This innovation enables friends and family to contribute meaningfully to a project by gifting exact items \u2013 from drill bit sets and patio furniture to tile adhesives and paint colours \u2013 turning good intentions into tangible upgrades.<\/p>\n\n\n\n<p>\u201cOur customers aren\u2019t one-size-fits-all,\u201d Anderson adds.<\/p>\n\n\n\n<p>\u201cSome want inspiration, others want speed and simplicity. Our job is to deliver all of it in a way that feels effortless.\u201d<\/p>\n\n\n\n<p>This commitment is reflected in their wide and carefully curated range, which spans construction, hardware, kitchens, bathrooms, d\u00e9cor, and garden essentials \u2013 designed for all budgets and project sizes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Shop at Leroy Merlin<\/h2>\n\n\n\n<p>Leroy Merlin South Africa currently serves Gauteng through five physical stores located in Fourways, Little Falls, Boksburg, Greenstone, and Centurion.<\/p>\n\n\n\n<p>The Leroy Merlin South Africa App is now available for download on both the Apple App Store and Google Play Store.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/leroymerlin.co.za\/mobile-app-launch?gad_source=1&amp;gad_campaignid=17599517715&amp;gclid=CjwKCAjwlOrFBhBaEiwAw4bYDUmoJe6GsesHZERJrhrukDdkN6t0qQkCv3LeL3_XuOMSQL95Z4hO4xoCRrgQAvD_BwE&amp;utm_source=BusinessTech&amp;utm_medium=SponsoredArticle&amp;utm_term=September2025\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to download the Leroy Merlin South Africa App.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leroy Merlin South Africa\u2019s new mobile app delivers a seamless, mobile-first experience and features real-time stock, in-app checkout and much more.<\/p>\n","protected":false},"author":57,"featured_media":836999,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[18785],"class_list":["post-836997","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-leroy-merlin"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/836997","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=836997"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/836997\/revisions"}],"predecessor-version":[{"id":837001,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/836997\/revisions\/837001"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/836999"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=836997"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=836997"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=836997"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}