{"id":838014,"date":"2025-09-21T19:19:04","date_gmt":"2025-09-21T17:19:04","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=838014"},"modified":"2025-09-21T19:19:04","modified_gmt":"2025-09-21T17:19:04","slug":"new-store-with-lower-food-prices-than-checkers-and-pick-n-pay","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/838014\/new-store-with-lower-food-prices-than-checkers-and-pick-n-pay\/","title":{"rendered":"New store with lower food prices than Checkers and Pick n Pay"},"content":{"rendered":"\n

Best Before, which is disrupting the South African retail market with low prices on everyday products, has expanded its footprint with a new store in Centurion, Gauteng.<\/p>\n\n\n\n

Best Before was founded in 2017 by Mark Gordon and Alain Soriano to disrupt the South African food retail sector with affordable products.<\/p>\n\n\n\n

The retail chain\u2019s strategy includes selling short and past-dated quality food and personal care products at highly discounted prices.<\/p>\n\n\n\n

It should be noted that Best Before does not sell anything past its use-by date. \u201cAll our lines come from trusted and reputable suppliers with stringent quality control,\u201d it explains.<\/p>\n\n\n\n

Best Before also negotiates favourable pricing with food producers and passes these savings to its customers.<\/p>\n\n\n\n

Gordon and Soriano launched a Pilot Store in Wendywood, Sandton, which proved that there is a strong demand for their offering.<\/p>\n\n\n\n

After the success of the first Best Before store, they expanded their partnership with many of South Africa\u2019s largest food suppliers to deliver quality food at great prices.<\/p>\n\n\n\n

They expanded their footprint in Johannesburg with new stores in Woodmead, Edenvale, Fourways, Northcliff, Krugersdorp, and Boksburg.<\/p>\n\n\n\n

In October 2024, Best Before launched its first store in Pretoria. The new outlet is based in Atterbury Lifestyle Centre, nestled in Faerie Glen, east of Pretoria.<\/p>\n\n\n\n

Best Before has taken over the space of Petzone, which, along with its parent company, Westpack Lifestyle, has fallen on hard times.<\/p>\n\n\n\n

The Best Before management said the new Pretoria store was one of the largest in the group\u2019s portfolio, and it was an instant hit.<\/p>\n\n\n\n

Recently, Best Before introduced a selection of unique imported products, marking a first for the South African market.<\/p>\n\n\n\n

These new offerings feature prominent brands such as Mountain Dew, Oshee, C\u00f4te d\u2019Or, Toblerone, Hershey\u2019s, Bokomo, Caffelux, Willards, Koo, Robertsons, and Labello.<\/p>\n\n\n\n

New Best Before store opens in Centurion<\/h2>\n\n\n\n
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On 29 August 2025, Best Before further grew its footprint with its latest store opening in the Centurion Lifestyle Centre.<\/p>\n\n\n\n

It was an instant hit. Gordon told BusinessTech that thousands of people visited the new Best Before store within the first few days.<\/p>\n\n\n\n

He said the record number of shoppers shows the importance of Best Before\u2019s offering, which makes everyday products more affordable to South Africans.<\/p>\n\n\n\n

BusinessTech visited the newly opened Best Before store in the Centurion Lifestyle Centre, and it was very popular.<\/p>\n\n\n\n

Numerous shoppers supported Best Before even though they had other options in the same shopping centre, including a flagship Pick n Pay Hypermarket.<\/p>\n\n\n\n

The main reason is affordability. Best Before\u2019s deals offer a discount of between 20% and 40% over Pick n Pay and Checkers.<\/p>\n\n\n\n

The lower prices see many people buying their basics, including food and household products, from Best Before.<\/p>\n\n\n\n

They will then purchase the remaining products they need, which Best Before does not stock, at the larger retailers.<\/p>\n\n\n\n

The new Centurion Best Before store forms part of the retailer group\u2019s strategy to open new stores every year.<\/p>\n\n\n\n

Co-founder Alain Soriano previously said their ambitious growth is fuelled by surging demand from consumers eager for more affordable shopping options.<\/p>\n\n\n\n

The success of the new Best Before store in the Centurion Lifestyle Centre shows that the brand has a strong future ahead.<\/p>\n\n\n\n

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Best Before Centurion Lifestyle Centre photos<\/h2>\n\n\n\n
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Best Before, which is disrupting the South African retail market with low prices on everyday products, has expanded its footprint with a new store.<\/p>\n","protected":false},"author":10,"featured_media":838028,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[20753,20629,15856,23648,20469,23642,23645,23341,20752,23646,23644,23647,23643,9633],"class_list":["post-838014","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-alain-soriano","tag-best-before","tag-bokomo","tag-caffelux","tag-centurion-lifestyle-centre","tag-cote-dor","tag-hersheys","tag-koo","tag-mark-gordon","tag-mountain-dew","tag-oshee","tag-robertsons","tag-toblerone","tag-willards"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/838014","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=838014"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/838014\/revisions"}],"predecessor-version":[{"id":838069,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/838014\/revisions\/838069"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/838028"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=838014"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=838014"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=838014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}