{"id":840608,"date":"2025-10-22T12:00:00","date_gmt":"2025-10-22T10:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=840608"},"modified":"2025-10-22T11:21:03","modified_gmt":"2025-10-22T09:21:03","slug":"leaders-unscripted-eys-rod-wolfenden-highlights-the-value-of-a-superior-customer-experience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/840608\/leaders-unscripted-eys-rod-wolfenden-highlights-the-value-of-a-superior-customer-experience\/","title":{"rendered":"Leaders Unscripted \u2013 EY\u2019s Rod Wolfenden highlights the value of a superior customer experience"},"content":{"rendered":"\n<p>In this episode of Leaders Unscripted \u2013 an EY Transformative Podcast Series &#8211; EY Africa Clients and Industries Leader Rod Wolfenden unpacks the value of driving excellence in the customer experience journey.<\/p>\n\n\n\n<p>Wolfenden holds a Bachelor&#8217;s Degree in Accounting from the University of South Africa and an MBA from UCT\u2019s Graduate School of Business.<\/p>\n\n\n\n<p>He is also a fellow of the Chartered Institute of Management Accountants.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The interview<\/strong><\/h2>\n\n\n\n<p>In this interview, Wolfenden highlights the value of a superior customer experience.<\/p>\n\n\n\n<p>He explains how digital tools enhance the customer connection, as well as their shortcomings.<\/p>\n\n\n\n<p>Wolfenden then advises leaders on building a better customer experience, highlighting the parts of a company\u2019s culture that best support customer-centred growth.<\/p>\n\n\n\n<p>He also gives advice to leaders who are trying to reimagine the customer experience to unlock growth.<\/p>\n\n\n\n<p>Watch the full interview with Rod Wolfenden below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EY Leaders Unscripted - Rod Wolfenden on driving customer experience excellence in South Africa\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/NON5gmXNYTo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In this interview, EY Africa Clients and Industries Leader Rod Wolfenden unpacks the value of driving excellence in the customer experience journey.<\/p>\n","protected":false},"author":10,"featured_media":840609,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[7955],"class_list":["post-840608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ey"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/840608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=840608"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/840608\/revisions"}],"predecessor-version":[{"id":840639,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/840608\/revisions\/840639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/840609"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=840608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=840608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=840608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}