![\"\"](\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/08\/Jooste-House-05.jpg\")
<\/a><\/figure><\/div>\n\n\nHermanus has become one of the wealthiest coastal towns and the hottest holiday destination and retirement markets in one country. <\/strong><\/p>\n\n\n\n New World Wealth said that there are over 1,100 dollar millionaires who own property in the Whale Coast area, with Hermanus as the main centre. <\/p>\n\n\n\n Tourism makes up over 50% of the economy in the region, with hundreds of thousands of visitors annually. <\/p>\n\n\n\n The Graff, Hersov, and Rupert families have owned property there. Kruger said the area is a solid store of wealth and property for investors. <\/p>\n\n\n\n The proximity to Cape Town and its location have made it one of the wealthiest coastal towns, predominantly a holiday and retirement town. <\/p>\n\n\n\n The market expanded notably over the last few years, with more high-net-worth buyers investing in the area. <\/p>\n\n\n\n Kruger said higher value transactions over R5 million have more than doubled, and around 30 properties have sold for over R20 million. Rare opportunities can reach R100 million. <\/p>\n\n\n\n Property values have increased by over twofold over the last decade, with total transactions over the last year ending September just shy of R3 billion. <\/p>\n\n\n\n The average transaction price of R3.3 million is 2.5 times higher compared to a decade ago.<\/p>\n\n\n\n While area is also attracting more young families due to the quality of life, most buyers tend to be between 35 and 65. <\/p>\n\n\n\n Markus Jooste’s massive Hermanus estate is on the market, with Seeff expecting the property to sell for over R100 million. <\/p>\n","protected":false},"author":95,"featured_media":833790,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12755],"tags":[23909,10773,11059],"class_list":["post-840914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-property","tag-jooste","tag-seeff","tag-steinhoff"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/840914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=840914"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/840914\/revisions"}],"predecessor-version":[{"id":840989,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/840914\/revisions\/840989"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/833790"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=840914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=840914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=840914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n\n\nImages of Jooste’s former house<\/h2>\n\n\n
<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n<\/a><\/figure><\/div>\n\n\n<\/a><\/figure>\n\n\n\n
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