{"id":841052,"date":"2025-10-27T12:00:00","date_gmt":"2025-10-27T10:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=841052"},"modified":"2025-10-27T11:40:00","modified_gmt":"2025-10-27T09:40:00","slug":"international-tech-giant-launching-first-south-african-store","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/black-friday\/841052\/international-tech-giant-launching-first-south-african-store\/","title":{"rendered":"International tech giant launching first South African store"},"content":{"rendered":"\n

Hisense South Africa will open its first dedicated premium brand store at Canal Walk Shopping Centre in Cape Town this November, just in time for Black Friday 2025.<\/p>\n\n\n\n

The new store will serve as both a retail space and an experience centre to give South Africans a first-hand look at the global technology company\u2019s latest innovations and locally manufactured products.<\/p>\n\n\n\n

From 1 November, visitors to the store will be able to explore Hisense\u2019s newest range of high-end televisions and home appliances. <\/p>\n\n\n\n

This includes Africa\u2019s largest television, the 116-inch UX, which is proudly produced at the company\u2019s manufacturing plant in Atlantis. The store will also feature interactive product demonstrations and exclusive opening promotions.<\/p>\n\n\n\n

For Hisense South Africa, the launch marks a significant milestone in its nearly three-decade presence in the country. The company first entered the local market in 1996 and established its Cape Town factory in 2013.<\/p>\n\n\n\n

Since then, Hisense has grown from a competitive value brand into one of the leading players in South Africa\u2019s television and appliance market.<\/p>\n\n\n\n

The new store represents the next step in that journey, positioning Hisense as not only a manufacturer but also a key contributor to local skills development and technology innovation.<\/p>\n\n\n\n

Luna Nortje, Deputy General Manager at Hisense South Africa, says the Canal Walk launch is about more than retail expansion. <\/p>\n\n\n\n

\u201cCentury City was built to represent the future of urban living in South Africa, and this store represents the future of home technology,\u201d she said.<\/p>\n\n\n\n

\u201cFor over a decade, we\u2019ve invested heavily in South Africa\u2019s technology ecosystem through our Atlantis manufacturing plant.\u201d<\/p>\n\n\n\n

She added that this flagship store is a natural extension of that commitment, allowing customers to experience locally made quality up close while supporting a value chain that creates jobs and transfers skills right here at home.<\/p>\n\n\n\n

Committed to South Africa <\/h2>\n\n\n\n
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The company\u2019s Atlantis facility, located within the Atlantis Special Economic Zone, recently marked 11 years of operation.<\/p>\n\n\n\n

The factory employs over a thousand South Africans and has received more than R350 million in investment to date. <\/p>\n\n\n\n

It produces televisions and refrigerators for both the domestic market and export destinations such as the United Kingdom and other parts of Africa.<\/p>\n\n\n\n

In September, Hisense launched a new SETA-accredited learnership programme at the Atlantis facility, offering 100 young people from the area a chance to gain practical experience and develop technical skills over the next year.<\/p>\n\n\n\n

Nortje said initiatives like this form a central part of the company\u2019s local strategy. \u201cEvery milestone reflects our belief that South Africa deserves not only the world\u2019s best technology but the opportunity to create it,\u201d she explained.<\/p>\n\n\n\n

The Canal Walk store, which is currently being finalised, has been designed to offer an immersive customer experience. <\/p>\n\n\n\n

Shoppers will be able to explore Hisense\u2019s latest innovations, from AI-powered refrigerators and Mini-LED televisions to laser projectors and smart home devices. <\/p>\n\n\n\n

The store will also showcase the brand\u2019s most advanced entertainment and home technology solutions, reflecting its growing focus on premium products.<\/p>\n\n\n\n

Hisense\u2019s broader South African operations have played a crucial role in its global growth strategy. <\/p>\n\n\n\n

The Atlantis plant can produce up to one million televisions and 500,000 fridges annually, enabling the company to maintain a strong position in both local and export markets. <\/p>\n\n\n\n

The facility has also contributed to Hisense\u2019s sustainability goals by reducing import dependency and creating long-term local employment opportunities.<\/p>\n\n\n\n

Globally, Hisense has become one of the largest consumer electronics manufacturers in the world, with more than 100,000 employees and 66 overseas companies and offices. <\/p>\n\n\n\n

It operates high-end production facilities in Europe, Central America and South Africa, and maintains 25 research and development centres worldwide, including a strategic partnership with the Massachusetts Institute of Technology (MIT) Media Lab.<\/p>\n\n\n\n

The company noted that its global mission remains focused on delivering high-quality, cutting-edge, and affordable technology that enhances everyday living. <\/p>\n\n\n\n

In South Africa, this mission remains rooted in local manufacturing, skills development, and innovation. <\/p>\n","protected":false},"excerpt":{"rendered":"

Hisense South Africa will open its first dedicated premium brand store at Canal Walk Shopping Centre in Cape Town this November, just in time for Black Friday 2025.<\/p>\n","protected":false},"author":92,"featured_media":841055,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14535],"tags":[23921,23922,3715],"class_list":["post-841052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-black-friday","tag-black-friday-2025","tag-canal-walk-2","tag-hisense"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=841052"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841052\/revisions"}],"predecessor-version":[{"id":841057,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841052\/revisions\/841057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/841055"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=841052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=841052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=841052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}