{"id":841120,"date":"2025-10-28T07:23:30","date_gmt":"2025-10-28T05:23:30","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=841120"},"modified":"2025-10-28T07:23:34","modified_gmt":"2025-10-28T05:23:34","slug":"bissell-announces-strategic-partnership-launch-in-south-africa-with-legend-housewares","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/841120\/bissell-announces-strategic-partnership-launch-in-south-africa-with-legend-housewares\/","title":{"rendered":"BISSELL announces strategic partnership launch in South Africa with Legend Housewares"},"content":{"rendered":"\n<p><strong>BISSELL<\/strong>, a global leader in floorcare appliances with a legacy spanning 149 years, is proud to announce its official entry into the South African market through a strategic partnership with <strong>Legend Housewares<\/strong>.<\/p>\n\n\n\n<p>The launch marks a significant milestone in the brand\u2019s global expansion, reaffirming its long-standing commitment to innovation, accountability, and integrity since its founding in 1876.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.bissell.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=October+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Bissell\u2019s powerful cleaning solutions by clicking here<\/a>.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Unlike generalist competitors, BISSELL specialises exclusively in vacuum cleaning technologies, ensuring its focus remains on delivering innovative, effective products.<\/p>\n\n\n\n<p>Today, BISSELL\u2019s footprint extends across <strong>North America, Europe, the Middle East and Africa, Turkey, India, and Australia<\/strong>, underscoring its reputation as a global expert in cleaning technology.<\/p>\n\n\n\n<p>\u201cAt BISSELL, we uphold a promise to our consumers,\u201d said Faten Al Baltaji, General Manager, BISSELL META, at the Johannesburg launch event. \u201cWe are vacuum specialists \u2013 we only do vacuum cleaners. Partnering with Legend Housewares, a company that shares our values and professionalism, enables us to build a long-term presence in South Africa. From our beginnings as a small crockery shop in Michigan, USA, to becoming the number one brand in floor care in the USA and Saudi Arabia, and a leader in the wet cleaning category across multiple global markets \u2013 not to mention the fast-growing stick vacuum segment \u2013 BISSELL continues to set itself apart through innovation and deep expertise. Even in highly competitive markets, we deliver true differentiation with every launch.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1-1200x675-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1-1200x675-1-1024x576.jpg\" alt=\"\" class=\"wp-image-841124\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1-1200x675-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1-1200x675-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1-1200x675-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1-1200x675-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Collaboration with Legend Housewares<\/h2>\n\n\n\n<p>The partnership with <strong>Legend Housewares<\/strong> was established following extensive research into consumer needs and retail dynamics.<\/p>\n\n\n\n<p>Known for its professionalism and strong family-business ethos, Legend Housewares was identified as the ideal partner to represent BISSELL in South Africa.<\/p>\n\n\n\n<p>\u201cMy hope for South Africa is simple: that one day, instead of saying \u2018I need to vacuum\u2019, consumers will say \u2018I need to BISSELL my floor and couch.\u2019 That\u2019s the kind of everyday connection and brand love we aspire to create.\u201d Al-Baltaji added. \u201cTogether, BISSELL and Legend Housewares will bring innovative, high-quality cleaning solutions to South African households.\u201d<\/p>\n\n\n\n<p><strong>Shaun MacPhail, Managing Director of Legend Housewares<\/strong>, added:<\/p>\n\n\n\n<p>\u201cWe are proud to collaborate with BISSELL to bring its world-class cleaning technology to South Africa. Our experience in the local market positions us to translate BISSELL\u2019s global excellence into regional success. South Africans are discerning, tech-savvy consumers who value innovation and quality \u2013 and together, we can meet and exceed those expectations.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Heritage of Innovation<\/h2>\n\n\n\n<p>BISSELL\u2019s story began in 1876, when <strong>Melville and Anna Bissell<\/strong> developed the world\u2019s first carpet sweeper.<\/p>\n\n\n\n<p>Following Melville\u2019s death, Anna made history as the <strong>first female CEO in the United States<\/strong>, demonstrating leadership that helped cement BISSELL\u2019s reputation for resilience and innovation.<\/p>\n\n\n\n<p>Under the current leadership of <strong>Mark Bissell<\/strong>, the fourth generation of family management, the company continues to build on this heritage.<\/p>\n\n\n\n<p>Today, BISSELL remains committed to developing solutions for real-world challenges, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>CrossWave\u2122<\/strong> \u2013 A multi-surface cleaning solution that vacuums, washes, and dries simultaneously, eliminating the need for traditional mops and buckets.<\/li>\n\n\n\n<li><strong>SpotClean\u2122<\/strong> \u2013 A compact, highly effective device for stubborn stains and pet messes, widely regarded as a \u201cmiracle\u201d product.<\/li>\n\n\n\n<li><strong>Upright Carpet Cleaners<\/strong> \u2013 Already accounting for more than <strong>35%<\/strong> of BISSELL\u2019s South African business, these machines address the strong local demand for deep carpet care.<\/li>\n<\/ul>\n\n\n\n<p>BISSELL products are <strong>\u201cpet proven,\u201d<\/strong> rigorously tested to meet the unique cleaning needs of households with pets.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1200x675-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1200x675-1-1024x576.jpg\" alt=\"\" class=\"wp-image-841123\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1200x675-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1200x675-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1200x675-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/10\/Bissell-Article-Image-1200x675-1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Looking Ahead<\/h2>\n\n\n\n<p>The partnership with Legend Housewares is set to play a pivotal role in expanding consumer awareness, educating households, and building long-term trust in South Africa\u2019s growing market for advanced cleaning solutions.<\/p>\n\n\n\n<p>\u201cThis is about more than products \u2013 it\u2019s about offering South Africans greater choice and healthier, happier homes,\u201d concludes MacPhail.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.bissell.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=October+2025\" target=\"_blank\" rel=\"noreferrer noopener\">Learn more about Bissell\u2019s powerful cleaning solutions by clicking here<\/a>.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BISSELL The Promise of Clean Event\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/zP8h5ZcOD8g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>BISSELL, a global leader in floorcare appliances with a legacy spanning 149 years, is proud to announce its official entry into the South African market through a strategic partnership with Legend Housewares.<\/p>\n","protected":false},"author":57,"featured_media":841122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[23926,23929,23927,23928],"class_list":["post-841120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-bissell","tag-housewares","tag-legend-housewares","tag-vacuum-cleaners"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=841120"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841120\/revisions"}],"predecessor-version":[{"id":841125,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841120\/revisions\/841125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/841122"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=841120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=841120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=841120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}