{"id":841667,"date":"2025-11-02T07:57:00","date_gmt":"2025-11-02T05:57:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=841667"},"modified":"2025-11-05T10:41:13","modified_gmt":"2025-11-05T08:41:13","slug":"pick-n-pay-relaunching-iconic-brand-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/841667\/pick-n-pay-relaunching-iconic-brand-in-south-africa\/","title":{"rendered":"Pick n Pay relaunching iconic brand in South Africa"},"content":{"rendered":"\n

Pick n Pay is undergoing a series of changes in South Africa, including an overhaul of its popular No Name brand. <\/p>\n\n\n\n

Speaking with the Business Times<\/a>, Pick n Pay CEO Sean Summers said that the retailer is relaunching its No Name in-house brand. <\/p>\n\n\n\n

The company first launched its No Name private label in 1976, offering customers budget-friendly alternatives to premium brands. There are now over 3,000 Pick’n Pay No Name options. <\/p>\n\n\n\n

However, Summers said that a lot of work has been done to clean out a lot of the items that were poorly conceived as part of the brand at the time they were put together. <\/p>\n\n\n\n

Summers said that the group got rid of a lot of items that should never have been in No Name. <\/p>\n\n\n\n

Over the next year, shoppers can expect to see a “radically revamped” and repositioned range in their stores. <\/p>\n\n\n\n

He hopes that the No Name brand can attract customers by becoming a well-known, leading house brand. <\/p>\n\n\n\n

The changes come amid a series of changes at Pick n Pay as it looks to return to profitability. <\/p>\n\n\n\n

Summers returned to Pick n Pay in late 2023 amid a series of significant challenges at the company, including its failed Ekuseni Strategy. <\/p>\n\n\n\n

This led the group to declare a R3 billion loss in the 2024 financial year.\u00a0<\/p>\n\n\n\n

A key part of the turnaround strategy has been to close unprofitable stores. The group has shuttered stores worth about R4 billion in sales. <\/p>\n\n\n\n

Speaking with BizNews<\/a>, Summers said that most of the store closures are now complete, with only a few remaining. <\/p>\n\n\n\n

The group closed a net 59 supermarkets over in its most recent interim period, with between five and eight more stores still set to close <\/p>\n\n\n\n

The core Pick n Pay grocery stores saw turnover of R36.3 billion. The company said that the lacklustre revenue growth was due to a reduction linked to a decrease in its store estate. <\/p>\n\n\n\n

However, Summers believes that the smaller store estate will actually help the company better serve customers. <\/p>\n\n\n\n

\u201cThe optimisation of our store estate has removed a large number of loss-making stores out of the system,\u201d he said.<\/p>\n\n\n\n

\u201cThe smaller store estate allows us to serve our customers better and to support our long-term sustainable growth.\u201d<\/p>\n\n\n\n

He added that Pick n Pay does not view the competitive retail space as a race to see which retailer has the most stores. <\/p>\n\n\n\n

Improving results<\/h2>\n\n\n
\n
\"\"<\/a>
Pick n Pay CEO Sean Summers<\/figcaption><\/figure><\/div>\n\n\n

In its interim results for the six months ended August 31, 2025<\/a>, Pick\u2019n Pay stated that it successfully executed multiple strategic initiatives aimed at returning to profit. <\/p>\n\n\n\n

The group\u2019s headline loss reduced to R439 million, compared to a loss of R804 million in the prior comparable period. The improved result was driven by a R227 million increase in trading profit.<\/p>\n\n\n\n

The group also benefited from over R500 million positive net funding interest swing, as its recapitalisation was realised in group earnings.<\/p>\n\n\n\n

The group\u2019s recent two-step recapitalisation plan saw it raise billions from a rights offer and the listing of Boxer. <\/p>\n\n\n\n

The group\u2019s overall turnover increased 4.9%, driven by 13.9% growth from Boxer. <\/p>\n\n\n\n

However, the group admitted that the Pick n Pay Segments Loss for the 2026 Financial Year will be in line with FY2025. <\/p>\n\n\n\n

\u201cThis is because Pick n Pay continues to invest in critical skills to rebuild retail excellence to facilitate the achievement of the trading profit after lease interest break-even target,\u201d it said. <\/p>\n\n\n\n

Key Group Financial Indicators<\/strong><\/td>26 weeks to 31 August 2025 (H1 FY26)<\/strong><\/td>26 weeks to 25 August 2024 (H1 FY25)<\/strong><\/td>% Improvement<\/strong><\/td><\/tr>
Turnover<\/td>R58.8 billion<\/td>R56.1 billion<\/td>4.9<\/td><\/tr>
Trading profit<\/td>R310 million<\/td>R83 million<\/td>273.5<\/td><\/tr>
Trading profit margin<\/td>0.5%<\/td>0.1%<\/td>\u2014<\/td><\/tr>
Loss before tax and capital items<\/td>(R317 million)<\/td>(R1 052 million)<\/td>69.9<\/td><\/tr>
Headline loss<\/td>(R439 million)<\/td>(R803 million)<\/td>45.3<\/td><\/tr>
Headline loss per share (HEPS)<\/td>(59.77 cents)<\/td>(136.60 cents)<\/td>56.2<\/td><\/tr>
Basic loss per share (EPS)<\/td>(67.53 cents)<\/td>(140.83 cents)<\/td>52.0<\/td><\/tr><\/tbody><\/table><\/div>
Pick n Pay Interim Financial Results<\/figcaption><\/figure>\n\n\n\n
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Pick n Pay is undergoing a series of changes in South Africa, including an overhaul of its popular No Name brand.\u00a0<\/p>\n","protected":false},"author":95,"featured_media":818484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[6655,4067],"class_list":["post-841667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-boxer","tag-pick-n-pay"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=841667"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841667\/revisions"}],"predecessor-version":[{"id":842015,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/841667\/revisions\/842015"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/818484"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=841667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=841667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=841667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}