Exness chose South Africa for this office because it needed an effective headquarters for its business in Sub-Saharan Africa.<\/p>\n\n\n\n
South Africa was the ideal choice for this initiative, as it accounts for nearly 40% of Africa\u2019s total fintech revenue and boasts a robust banking sector with high digital adoption and a culture of innovation.<\/p>\n\n\n\n
The country also boasts Africa\u2019s largest community of experienced traders and investors.<\/p>\n\n\n\n
These factors are central to Exness\u2019 focus on shaping the future of the rapidly growing fintech market in South Africa.<\/p>\n\n\n\n
\u201cThe Cape Town office reinforces our belief that the future of trading will be defined as much in emerging markets as in traditional financial hubs,\u201d said Saheed Akinbiyi, Exness South Africa Country Manager.<\/p>\n\n\n\n
\u201cFor South African traders, the new Cape Town office is a bridge between global expertise and local opportunity.\u201d<\/p>\n\n\n
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<\/figure><\/div>\n\n\nPaul Margarites, Exness Regional Commercial Director, giving a speech to the event crowd.<\/em><\/p>\n\n\n\n Exness’ strategy, regardless of its location, is to employ local talent, as this ensures smoother operational efficiency in the region.<\/p>\n\n\n\n \u201cWe are a tech company, but we are also a people company. Local talent is what gives our regional operations authenticity, insight, and resilience,\u201d said Akinbiyi.<\/p>\n\n\n\n \u201cTechnology may power our platform, but people are the ones who bring understanding, trust, and connection to the markets we serve.\u201d<\/p>\n\n\n\n By recruiting locally, Exness is also able to create localised solutions with a better understanding of its target market.<\/p>\n\n\n\n \u201cIt\u2019s also a signal of trust: a long-term commitment to the South African market and to building a more transparent and responsible trading environment,\u201d said Akinbiyi.<\/p>\n\n\n\n \u201cUltimately, this office is about partnership: empowering South African traders with the tools, access, and support they need to keep elevating their strategies and shaping the future of trading in the region.\u201d<\/p>\n\n\n\n Establishing an office in Cape Town is a strategic move by Exness that will strengthen its connection with African traders and allow it to tailor its services to the diverse needs of the local markets.<\/p>\n\n\n\n It will enable the organisation to respond more quickly to local events with efficient operational support and provide a foundation for its educational outreach initiatives.<\/p>\n\n\n\n \u201cIt also reinforces Exness\u2019 broader goal: to raise the standards of transparency, technology, and trader experience across sub-Saharan Africa,\u201d said Akinbiyi.<\/p>\n\n\n\n \u201cIn many ways, Cape Town will act as the launchpad for our next phase of sustainable growth across the continent.\u201d<\/p>\n\n\n\nLocal talent<\/h2>\n\n\n\n
Planning for the future<\/h2>\n\n\n\n
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