{"id":844418,"date":"2025-11-24T16:39:49","date_gmt":"2025-11-24T14:39:49","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=844418"},"modified":"2025-11-24T16:39:54","modified_gmt":"2025-11-24T14:39:54","slug":"american-retailer-opening-new-stores-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/844418\/american-retailer-opening-new-stores-in-south-africa\/","title":{"rendered":"American retailer opening new stores in South Africa"},"content":{"rendered":"\n<p>New Balance has opened a new store at Somerset Mall in Cape Town, with the American retailer set to open new stores in 2026.&nbsp;<\/p>\n\n\n\n<p>New Balance, which is headquartered in Boston, was founded in 1906 and is one of the largest footwear and apparel companies in the world.&nbsp;<\/p>\n\n\n\n<p>The company employs approximately 10,000 associates worldwide and reported worldwide sales of $7.8 billion in 2024.<\/p>\n\n\n\n<p>It has officially opened a new store at Somerset Mall, which introduces the brand\u2019s latest UCC&nbsp; (Uncommonly Common Concept) experience to the Western Cape.&nbsp;<\/p>\n\n\n\n<p>It added that the store is designed as a people-first space that blends performance, lifestyle culture and authentic community connection.<\/p>\n\n\n\n<p>The store is designed as a people-first space that blends performance, lifestyle culture and an authentic community connection.<\/p>\n\n\n\n<p>Sitting in the newly expanded wing of Somerset Mall, the store offers a significant milestone for New Balance South Africa, as it takes the total number of stores nationally to 16.&nbsp;<\/p>\n\n\n\n<p>It also highlights a strong year of growth for the brand, which opened three new stores in retail space in 2025, adding 650 sqm, representing a 25% increase in retail investment.&nbsp;<\/p>\n\n\n\n<p>The Somerset Mall store offers curated product ranges suitable for both elite athletes and lifestyle consumers.&nbsp;<\/p>\n\n\n\n<p>There is also a dedicated MADE in USA section that highlights the company\u2019s craftsmanship and heritage.<\/p>\n\n\n\n<p>The American retailer is set to add four new stores in 2026 &#8211; a 30% increase from its current store footprint.&nbsp;<\/p>\n\n\n\n<p>When it comes to products, the company will also soon launch the 1080v15, which New Balance said contains its most advanced cushioning innovation to date, in January 2026.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tense times <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Ramaphosa-Trump-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Ramaphosa-Trump-2-1024x576.jpg\" alt=\"\" class=\"wp-image-830784\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Ramaphosa-Trump-2-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Ramaphosa-Trump-2-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Ramaphosa-Trump-2-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/07\/Ramaphosa-Trump-2.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>The expansion of New Balance in South Africa comes despite an increase in tensions between South Africa and the world\u2019s largest economy.&nbsp;<\/p>\n\n\n\n<p>The USA recently skipped the G20 conference in Johannesburg, with Donald Trump\u2019s administration having a poor view of South Africa.&nbsp;<\/p>\n\n\n\n<p>Trump imposed 30% tariffs on South Africa earlier this year. Although deemed reciprocal, the US government examined trade data rather than the actual tariffs that South Africa imposes on the US.&nbsp;<\/p>\n\n\n\n<p>South Africa has also lost access to AGOA, which allowed for duty-free imports into America across a wide range of goods, especially manufactured and agricultural products.<\/p>\n\n\n\n<p>The administration has also repeatedly claimed that South Africa is seeing a genocide directed against white citizens.&nbsp;<\/p>\n\n\n\n<p>While South Africa does have high crime rates, no evidence suggests that white South Africans are being directly targeted in a genocide, and they remain comfortably the wealthiest race in the country.&nbsp;<\/p>\n\n\n\n<p>Nevertheless, US representatives have submitted Bills that look to impose sanctions on senior ANC officials.&nbsp;<\/p>\n\n\n\n<p>Republican Representative Ronny Jackson introduced a bill earlier this year, which called for ANC members to face consequences for their ties to China, Russia, Iran and Hamas.&nbsp;<\/p>\n\n\n\n<p>Despite the troubled relationships, American businesses still seem keen on South Africa.&nbsp;<\/p>\n\n\n\n<p>Walmart opened its first branded store in South Africa, years after acquiring Massmart, the owner of Makro and Game.&nbsp;<\/p>\n\n\n\n<p>Microsoft also recently announced a multi-billion-dollar investment in South Africa, with a specific focus on artificial intelligence.&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">New Balance Images<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-1-scaled-e1763994928687.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-1-1024x486.jpg\" alt=\"\" class=\"wp-image-844419\"\/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-14-scaled-e1763994577992.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-14-scaled-e1763994577992-1024x577.jpg\" alt=\"\" class=\"wp-image-844421\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-14-scaled-e1763994577992-1024x577.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-14-scaled-e1763994577992-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-14-scaled-e1763994577992-768x433.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-14-scaled-e1763994577992.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-4-scaled-e1763995002385.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-4-scaled-e1763995002385-1024x577.jpg\" alt=\"\" class=\"wp-image-844424\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-4-scaled-e1763995002385-1024x577.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-4-scaled-e1763995002385-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-4-scaled-e1763995002385-768x433.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-4-scaled-e1763995002385.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-9-scaled-e1763994558115.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"577\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-9-scaled-e1763994558115-1024x577.jpg\" alt=\"\" class=\"wp-image-844420\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-9-scaled-e1763994558115-1024x577.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-9-scaled-e1763994558115-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-9-scaled-e1763994558115-768x433.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/NewBalance-9-scaled-e1763994558115.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>","protected":false},"excerpt":{"rendered":"<p>New Balance has opened a new store in Somerset Mall, with more stores set to launch in 2026. <\/p>\n","protected":false},"author":95,"featured_media":844423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[24237],"class_list":["post-844418","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-new-balance"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/844418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=844418"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/844418\/revisions"}],"predecessor-version":[{"id":844426,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/844418\/revisions\/844426"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/844423"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=844418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=844418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=844418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}