{"id":844450,"date":"2025-11-25T09:00:00","date_gmt":"2025-11-25T07:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=844450"},"modified":"2025-12-12T15:50:15","modified_gmt":"2025-12-12T13:50:15","slug":"south-africas-biggest-clothing-retailer-sees-record-profit-growth","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/844450\/south-africas-biggest-clothing-retailer-sees-record-profit-growth\/","title":{"rendered":"South Africa&#8217;s biggest clothing retailer sees record profit growth"},"content":{"rendered":"\n<p>Pepkor has seen record profit growth in its financial results for the 2025 financial year, with the group also breaching the 6,000-store mark across its global operations.&nbsp;<\/p>\n\n\n\n<p>The group said that the profit growth was underpinned by strong operational performance as well as the successful execution of a number of strategic initiatives.&nbsp;<\/p>\n\n\n\n<p>\u201cThese initiatives have entrenched the group\u2019s unique business model, leveraging its physical retail footprint to fuel a digital ecosystem anchored in solving customer needs,\u201d it said.&nbsp;<\/p>\n\n\n\n<p>\u201cThe group\u2019s results evidence delivery against our objectives of consistent, quality earnings growth, while unlocking scalable future growth opportunities from embedded fintech, telecommunications and informal market adjacencies.\u201d&nbsp;<\/p>\n\n\n\n<p>The group&#8217;s revenue increased by 12.0% to R95.3 billion, with the core Clothing and General Merchandise (CGM) segment increasing its revenue by 8.9% to R66.9 billion.&nbsp;<\/p>\n\n\n\n<p>Notably, profit for the year grew by 170% from R2.1 billion to R5.6 billion, with the group benefitting from lower capital items and a higher gross profit.&nbsp;<\/p>\n\n\n\n<p>The group\u2019s total basic earnings per share rose 153.0, marking an increase of 171.3%<\/p>\n\n\n\n<p>The group\u2019s headline earnings per share increased by only 14.8% to 161 cents, as the group did not account for non-recurring and extraordinary items in the prior year.&nbsp;<\/p>\n\n\n\n<p>On a normalised basis, HEPS increased by 23.4% when excluding the benefit of a lower effective tax rate applicable in the prior year.\u00a0The group\u2019s dividend rose by 9.2% to 53.0 cents per share.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\" class=\"has-fixed-layout\"><tbody><tr><td><strong>Metric<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2024<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>2025<\/strong><\/td><td class=\"has-text-align-center\" data-align=\"center\"><strong>Change<\/strong><\/td><\/tr><tr><td>Revenue (Rm)E<\/td><td class=\"has-text-align-center\" data-align=\"center\">85 136<\/td><td class=\"has-text-align-center\" data-align=\"center\">95 340<\/td><td class=\"has-text-align-center\" data-align=\"center\">12.0%<\/td><\/tr><tr><td>Profit for the year (Rm)<\/td><td class=\"has-text-align-center\" data-align=\"center\">2 083<\/td><td class=\"has-text-align-center\" data-align=\"center\">5 636<\/td><td class=\"has-text-align-center\" data-align=\"center\">170.6%<\/td><\/tr><tr><td>Basic earnings per share (cents)<\/td><td class=\"has-text-align-center\" data-align=\"center\">56.4<\/td><td class=\"has-text-align-center\" data-align=\"center\">153.0<\/td><td class=\"has-text-align-center\" data-align=\"center\">171.3%<\/td><\/tr><tr><td>Headline earnings per share (cents)<\/td><td class=\"has-text-align-center\" data-align=\"center\">148.5<\/td><td class=\"has-text-align-center\" data-align=\"center\">161.0<\/td><td class=\"has-text-align-center\" data-align=\"center\">16.0%<\/td><\/tr><\/tbody><\/table><\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">New stores&nbsp;<\/h2>\n\n\n\n<p>\u201cThese initiatives have entrenched the group\u2019s unique business model, leveraging its physical retail footprint to fuel a digital ecosystem anchored in solving customer needs,\u201d it said.&nbsp;<\/p>\n\n\n\n<p>\u201cThe group\u2019s results evidence delivery against our objectives of consistent, quality earnings growth, while unlocking scalable future growth opportunities from embedded fintech, telecommunications and informal market adjacencies.\u201d&nbsp;<\/p>\n\n\n\n<p>Pepkor\u2019s core retail business outperformed the market, with it seeing strong trading and market share gains.<\/p>\n\n\n\n<p>The group also expanded its reach across both physical and digital channels, surpassing 6,000 retail stores and adding more than 10 million customers across its digital offerings.&nbsp;<\/p>\n\n\n\n<p>The group\u2019s acquisition of Choice Clothing was implemented on 1 June 2025 and marked the group\u2019s entry into the semi-formal off-price retail segment.&nbsp;<\/p>\n\n\n\n<p>Pep said that Choice operates 105 stores with the potential to expand to over 300 stores.&nbsp;<\/p>\n\n\n\n<p>Although Choice will remain a standalone entrepreneurial business, Pep said it will benefit from the group&#8217;s capability and infrastructure in sourcing, supply chain and financial services.<\/p>\n\n\n\n<p>The group also launched the Ayana brand in Speciality to target the fashion-focused women\u2019s mid-market segment.&nbsp;<\/p>\n\n\n\n<p>Ayana is currently using 32 existing standalone Ackermans Women\u2019s store sites in addition to launching an online offering.<\/p>\n\n\n\n<p>The group\u2019s Flash business saw strong momentum within the informal and fintech market, leveraging its extensive trader network and fintech ecosystem to accelerate growth and profitability further.&nbsp;<\/p>\n\n\n\n<p>Pep noted that the consumer and operating environment showed notable improvement compared to the prior year.&nbsp;<\/p>\n\n\n\n<p>The positive trend was supported by lower inflation, interest rates, and unemployment rates; modest GDP growth; enhanced port facilities; the two-pot system; and improved electricity availability.&nbsp;<\/p>\n\n\n\n<p>\u201cHowever, some structural challenges remain, including ageing public infrastructure and rising spending on gaming, which continues to add pressure on household budgets,\u201d said Pep.<\/p>\n\n\n\n<p>\u201cDespite these headwinds, Pepkor\u2019s resilient business model once again proved its defensiveness and adaptability, underpinning the group\u2019s ability to deliver sustainable long-term value creation.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pepkor has seen its profit for the year nearly triple for the 2025 financial year, with the group reaching 6,000 stores. <\/p>\n","protected":false},"author":95,"featured_media":818014,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[959],"class_list":["post-844450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-pep"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/844450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=844450"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/844450\/revisions"}],"predecessor-version":[{"id":846424,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/844450\/revisions\/846424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/818014"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=844450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=844450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=844450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}