{"id":845214,"date":"2025-12-02T11:00:00","date_gmt":"2025-12-02T09:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=845214"},"modified":"2025-12-02T14:25:11","modified_gmt":"2025-12-02T12:25:11","slug":"business-talk-fynbos-money-co-founder-adrian-hope-bailie-on-disrupting-the-financial-services-status-quo","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/finance\/845214\/business-talk-fynbos-money-co-founder-adrian-hope-bailie-on-disrupting-the-financial-services-status-quo\/","title":{"rendered":"Business Talk \u2013 Fynbos Money co-founder Adrian Hope-Bailie on disrupting the financial services status quo"},"content":{"rendered":"\n<p>In this Business Talk with Michael Avery interview, <a href=\"https:\/\/fynbos.money\/?utm_source=BusinessTech&amp;utm_medium=Interview+Article&amp;utm_term=December+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fynbos Money<\/strong><\/a> co-founder Adrian Hope-Bailie discusses how his organisation is disrupting the way that South Africans pay for investment advice.<\/p>\n\n\n\n<p>Hope-Bailie is a South African fintech specialist.<\/p>\n\n\n\n<p>He most recently co-founded <a href=\"https:\/\/fynbos.money\/?utm_source=BusinessTech&amp;utm_medium=Interview+Article&amp;utm_term=December+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fynbos Money<\/strong><\/a>, which launched in November 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/fynbos.money\/?utm_source=BusinessTech&amp;utm_medium=Interview+Article&amp;utm_term=December+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fynbos Money<\/strong><\/a> is a new investment platform that is focused on making investing simple and accessible.<\/p>\n\n\n\n<p>It seeks to change the status quo in several ways \u2013 charging a fixed subscription fee rather than complex fees that depend on the size of your investment.<\/p>\n\n\n\n<p><a href=\"https:\/\/fynbos.money\/?utm_source=BusinessTech&amp;utm_medium=Interview+Article&amp;utm_term=December+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fynbos Money<\/strong><\/a> empowers South Africans to feel confident in how they manage their money.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The interview<\/h2>\n\n\n\n<p>In this Business Talk interview, Hope-Bailie discusses why <a href=\"https:\/\/fynbos.money\/?utm_source=BusinessTech&amp;utm_medium=Interview+Article&amp;utm_term=December+2025\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Fynbos Money<\/strong><\/a> is disrupting the financial services status quo in South Africa.<\/p>\n\n\n\n<p>He unpacks concepts like the trust gap and flat-fee investing, as well as why the AUM pricing model is fundamentally flawed.<\/p>\n\n\n\n<p>Hope-Bailie then talks about how technology is enabling a shift in the financial services sector, and addresses the arguments some might present against Fynbos Money\u2019s model.<\/p>\n\n\n\n<p>He concludes the discussion by explaining what good financial advice actually looks like in his view.<\/p>\n\n\n\n<p>Watch the full interview with Adrian Hope-Bailie, below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Talk \u2013 Adrian Hope-Bailie on Fynbos Money reshaping financial advice\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dccRZHOe7E8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fynbos Money empowers South Africans to feel confident in how they manage their money.<\/p>\n","protected":false},"author":10,"featured_media":845217,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11121],"tags":[24299,15578,24298,15788],"class_list":["post-845214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finance","tag-adrian-hope-bailie","tag-business-talk","tag-fynbos-money","tag-michael-avery"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/845214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=845214"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/845214\/revisions"}],"predecessor-version":[{"id":845263,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/845214\/revisions\/845263"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/845217"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=845214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=845214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=845214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}