{"id":845471,"date":"2025-12-04T10:21:05","date_gmt":"2025-12-04T08:21:05","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=845471"},"modified":"2025-12-04T10:21:10","modified_gmt":"2025-12-04T08:21:10","slug":"checkers-beats-spar-pick-n-pay-and-woolworths-2","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/845471\/checkers-beats-spar-pick-n-pay-and-woolworths-2\/","title":{"rendered":"Checkers beats Spar, Pick n Pay, and Woolworths"},"content":{"rendered":"\n

Over the last three months, Checkers achieved more positive media coverage than its main competitors, Spar, Pick n Pay, and Woolworths.<\/p>\n\n\n\n

This was revealed in the latest media sentiment report released by Press Pulse, which developed an artificial intelligence (AI) sentiment-measuring system for media reports.<\/p>\n\n\n\n

The system focuses on South African business reporting from top-tier media publications and measures companies\u2019 success in achieving positive exposure.<\/p>\n\n\n\n

The sentiment ranking is based on the number of positive, neutral, or negative articles and the reach and influence of the publication where they are published.<\/p>\n\n\n\n

Simply put, the more positive articles a company receives, the better its sentiment ranking. The inverse also holds.<\/p>\n\n\n\n

The system uses natural language processing and deep learning for accurate sentiment detection.<\/p>\n\n\n\n

Tracking online media sentiment is an important metric for assessing a company\u2019s media and marketing strategy.<\/p>\n\n\n\n

Online media in South Africa is highly influential, which is why companies invest heavily in public relations and content marketing to get positive exposure.<\/p>\n\n\n\n

The media reports also reflect the general perception of a company and provide a snapshot of public sentiment about the business.<\/p>\n\n\n\n

The latest Press Pulse media sentiment report showed that Checkers achieved the top score among South African retailers.<\/p>\n\n\n\n

Over the last three months, it had 26 positive articles and only eight negative articles, with a positive sentiment score of 17. This is a strong performance for a national retailer.<\/p>\n\n\n\n

Spar ranked second with a positive sentiment score of 10, followed by Pick n Pay and Woolworths with scores of 4 each.<\/p>\n\n\n\n

Pick n Pay was the biggest loser over the last three months, with its score plummeting from over 70 to 4.<\/p>\n\n\n\n

The decline was partly driven by its recent results, which showed that the company\u2019s core brand continues to record losses.<\/p>\n\n\n\n

Many investors did not like what they saw and dumped the company\u2019s shares. This, in turn, resulted in negative reporting about Pick n Pay.<\/p>\n\n\n\n

Checkers, which formed part of the Shoprite Group, achieved strong results, which were behind its good performance.<\/p>\n\n\n\n

The chart below shows the media sentiment over the last three months of Checkers, Spar, Pick n Pay, and Woolworths.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"

Over the last three months, Checkers achieved more positive media coverage than its main competitors, Spar, Pick n Pay, and Woolworths.<\/p>\n","protected":false},"author":10,"featured_media":815973,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[5223,4067,22562,9838,949],"class_list":["post-845471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-checkers","tag-pick-n-pay","tag-press-pulse","tag-spar","tag-woolworths"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/845471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=845471"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/845471\/revisions"}],"predecessor-version":[{"id":845473,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/845471\/revisions\/845473"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/815973"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=845471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=845471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=845471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}