{"id":847404,"date":"2026-01-19T09:50:54","date_gmt":"2026-01-19T07:50:54","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=847404"},"modified":"2026-01-19T09:50:59","modified_gmt":"2026-01-19T07:50:59","slug":"driving-growth-and-efficiency-in-south-african-fashion-through-digital-innovation","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/847404\/driving-growth-and-efficiency-in-south-african-fashion-through-digital-innovation\/","title":{"rendered":"Driving growth and efficiency in South African fashion through digital innovation"},"content":{"rendered":"\n<p>In South Africa, where water scarcity is a growing concern, inefficient textile production poses environmental, financial and reputational risks for fashion businesses.<\/p>\n\n\n\n<p>The global textile industry is a <a href=\"https:\/\/www.nature.com\/articles\/s43017-020-0039-9?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>major consumer of water<\/strong><\/a> and contributes significantly to industrial water pollution worldwide.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.epson.co.za\/discover\/printers\/textile-printing?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about Epson\u2019s innovation for the textile industry.<\/strong><\/a><strong> <\/strong><\/li>\n<\/ul>\n\n\n\n<p>Textile wet processing, including dyeing, printing and finishing, consumes substantial volumes of water, with <strong><a href=\"https:\/\/www.degruyterbrill.com\/document\/doi\/10.1515\/aut-2024-0004\/html?lang=en&amp;srsltid=AfmBOoplTbXGFJ0GhbJ2tVr7tZ7fXN4tMobwuWn3NImjPu9I9ty02nHJ&amp;utm=&amp;utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\">research<\/a><\/strong> showing that dyeing alone can use around 100\u2013125\u202flitres of water per kilogram of fabric, much of which becomes wastewater.<\/p>\n\n\n\n<p>Along with this, much of this water re-enters the environment as <a href=\"https:\/\/pubs.acs.org\/doi\/10.1021\/acsomega.5c07579?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contaminated wastewater<\/strong><\/a>, carrying leftover dyes and harmful chemicals.<\/p>\n\n\n\n<p>These inefficiencies translate directly into higher production costs and increased exposure to sustainability-related scrutiny for local businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Operational efficiency through digital printing<\/h2>\n\n\n\n<p>Digital textile printing is transforming how designs come to life on fabric.<\/p>\n\n\n\n<p>Unlike traditional dye-based processes, which involve multiple stages of washing and rinsing, <a href=\"https:\/\/www.epson-monnalisa.eu\/en_IT\/monna-lisa-ml-13000?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Epson\u2019s Monna Lisa ML-13000 printer<\/strong><\/a> uses advanced pigment inks <a href=\"https:\/\/press.epson.eu\/en_IE\/newsroom\/drupa-2024-epson-displays-latest-direct-to-fabric-single-step-pigment-ink-textile-printer\/?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>that can reduce water use by up to 97%<\/strong><\/a>.<\/p>\n\n\n\n<p>It eliminates the need for pre-treatment and constant rinsing, while maintaining colour vibrancy and detail.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean-1024x768.png\" alt=\"\" class=\"wp-image-847410\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean-1024x768.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean-300x225.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean-768x576.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean-1536x1152.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Printing-scean.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>This shift from analogue to digital enables designers to print shorter runs while customising designs and producing only what\u2019s needed, cutting down on overproduction and waste.<\/p>\n\n\n\n<p>Businesses can now align production volumes with market demand, reducing unsold inventory and maximising profitability.<\/p>\n\n\n\n<p>Because Epson\u2019s printers are compact and adaptable, local studios can print high-quality fabrics on demand, respond faster to seasonal trends and avoid the environmental toll of long supply chains.<\/p>\n\n\n\n<p>This approach aligns with the growing sustainable fashion movement in South Africa, from small ateliers reworking fabric off-cuts to designers creating limited collections inspired by heritage prints.<\/p>\n\n\n\n<p>Technology now allows businesses to integrate sustainability into their operations without compromising design or commercial agility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Circular economy<\/h2>\n\n\n\n<p>Epson\u2019s research extends beyond printing.<\/p>\n\n\n\n<p>Its Dry Fiber Technology prototype defibrates used textiles into reusable fibres, which can then be transformed into non-woven fabrics without using water, <a href=\"https:\/\/global.epson.com\/products_and_drivers\/smartcycle\/dft.html?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026#_pt_link=_s_49i72lou.aaf66d28-563a-4683-b1ca-184643b1df51.c8a56e76-a3e2-4358-ae35-80c298eee586.21.13.1..1734912685849\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>requiring only moderate humidity for the transformation<\/strong><\/a>.<\/p>\n\n\n\n<p>Applied at scale, it could help solve two challenges that plague fashion globally: the low rate of textile-to-textile recycling, which is currently <a href=\"https:\/\/environment.ec.europa.eu\/news\/study-highlights-positive-environmental-impacts-increasing-textile-textile-recycling-rates-eu-2025-06-18_en?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>only around 1%<\/strong><\/a> of materials made into new fabrics, and excessive water consumption.<\/p>\n\n\n\n<p>Japanese designer Yuima Nakazato showcased garments made from non-woven fabric produced with this method in a past collection, sourced from second-hand clothing collected in Africa, and proving that circular fashion can still be couture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Gio-Staiano.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Gio-Staiano-1024x576.jpg\" alt=\"\" class=\"wp-image-847409\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Gio-Staiano-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Gio-Staiano-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Gio-Staiano-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/01\/Gio-Staiano.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center has-small-font-size\"><em>Created by Yuima Nakazato<\/em><\/p>\n\n\n\n<p class=\"has-text-align-right\"><em>\u00a9Gio Staiano<\/em><\/p>\n\n\n\n<p>The fabric was printed and incorporated into his insightful works presented at Haute Couture Week in Paris.<\/p>\n\n\n\n<p>The Dry Fiber Technology enables Nakazato to pursue a production process with a lower environmental impact&nbsp;and that benefits from material\u2019s circularity as well as delivering high-quality custom clothing.<\/p>\n\n\n\n<p>South African fashion businesses can reduce operational costs, improve production efficiency and meet growing sustainability expectations from both regulators and consumers by embracing digital textile printing and innovative recycling methods.<\/p>\n\n\n\n<p>Technology, in this way, can be a driver of growth, competitiveness and long-term resilience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.epson.co.za\/discover\/printers\/textile-printing?utm_source=BusinessTech&amp;utm_medium=Sponsored+Article&amp;utm_term=January+2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to learn more about Epson\u2019s innovation for the textile industry.<\/strong><\/a><strong> <\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovations in digital printing and recycling offer the fashion industry a path to a more sustainable future by significantly reducing water consumption.<\/p>\n","protected":false},"author":57,"featured_media":848202,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[12883],"class_list":["post-847404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-epson"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/847404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=847404"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/847404\/revisions"}],"predecessor-version":[{"id":848201,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/847404\/revisions\/848201"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/848202"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=847404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=847404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=847404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}