{"id":847771,"date":"2026-01-14T07:00:00","date_gmt":"2026-01-14T05:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=847771"},"modified":"2026-01-14T07:03:24","modified_gmt":"2026-01-14T05:03:24","slug":"store-cheaper-than-checkers-and-pick-n-pay-launches-nationwide-delivery","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/847771\/store-cheaper-than-checkers-and-pick-n-pay-launches-nationwide-delivery\/","title":{"rendered":"Store cheaper than Checkers and Pick n Pay launches nationwide delivery"},"content":{"rendered":"\n

Best Before, which is disrupting the South African retail market with lower prices than retailers like Checkers and Pick n Pay, has launched nationwide courier delivery.<\/p>\n\n\n\n

Best Before is a unique retailer which sells short and past-dated quality food and personal care products at highly discounted prices.<\/p>\n\n\n\n

The retailer does not sell anything past its use-by date. \u201cAll our lines come from trusted and reputable suppliers with stringent quality control,\u201d it explains.<\/p>\n\n\n\n

Best Before was founded in 2017 by Mark Gordon and Alain Soriano to disrupt the South African food retail sector with affordable products.<\/p>\n\n\n\n

They realised that there was a strong market in South Africa for affordable everyday products, as many households were struggling.<\/p>\n\n\n\n

Gordon and Soriano launched a pilot store in Wendywood, Sandton, and it was an instant hit. The demand data showed that the strategy was effective.<\/p>\n\n\n\n

After the success of the first Best Before store, they expanded their partnership with many of South Africa\u2019s largest food suppliers to deliver quality food at great prices.<\/p>\n\n\n\n

The retailer negotiates favourable pricing with food producers and passes these savings to its customers. It is a winning formula.<\/p>\n\n\n\n

The founders began rolling out more Best Before stores across Gauteng to serve clients in other areas.<\/p>\n\n\n\n

They expanded their footprint in Johannesburg with new stores in Woodmead, Edenvale, Fourways, Northcliff, Krugersdorp, and Boksburg.<\/p>\n\n\n\n

In October 2024, Best Before launched its first store in Pretoria. The new outlet is based in the Atterbury Lifestyle Centre in the east of Pretoria.<\/p>\n\n\n\n

On 29 August 2025, Best Before further grew its footprint with its latest store opening in the Centurion Lifestyle Centre in Pretoria.<\/p>\n\n\n\n

The Best Before management stated that the new Pretoria store was one of the largest in the group\u2019s portfolio and was an instant hit.<\/p>\n\n\n\n

Gordon told BusinessTech that thousands of people visited the new Best Before store within the first few days.<\/p>\n\n\n\n

He said the record number of shoppers shows the importance of Best Before\u2019s offering, which makes everyday products more affordable to South Africans.<\/p>\n\n\n\n

Best Before nationwide online shopping<\/h2>\n\n\n\n
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Towards the end of 2025, Best Before started offering nationwide courier delivery through its online shopping portal.<\/p>\n\n\n\n

Previously, its online shopping service was only available to Gauteng residents. However, it had always planned to roll this out to other provinces.<\/p>\n\n\n\n

The new nationwide courier delivery means that people across South Africa can order Best Before deals with lower prices than other retailers.<\/p>\n\n\n\n

The retailer also has the option to collect their order from a Best Before store near them by selecting \u2018collect from store\u2019 during checkout.<\/p>\n\n\n\n

\u201cCollections and in-store transfers take up to 5 working days to prepare. Once your order is ready, you\u2019ll be notified to pick up your goods hassle-free,\u201d it said.<\/p>\n\n\n\n

The nationwide delivery followed Best Before introducing a selection of unique imported products, marking a first for the South African market.<\/p>\n\n\n\n

These new offerings feature prominent brands such as Mountain Dew, Oshee, C\u00f4te d\u2019Or, Toblerone, Hershey\u2019s, Bokomo, Caffelux, Willards, Koo, Robertsons, and Labello.<\/p>\n\n\n\n

These products are typically lower-priced than those of prominent retailers such as Pick n Pay, Checkers, Spar, and Woolworths.<\/p>\n\n\n\n

A recent comparison of Best Before\u2019s weekly deals showed that these products cost 46% less than at a traditional supermarket.<\/p>\n\n\n\n

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Inside a Best Before store<\/h2>\n\n\n\n
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Best Before, which is disrupting the South African retail market with lower prices than retailers like Checkers and Pick n Pay, has launched nationwide courier delivery.<\/p>\n","protected":false},"author":10,"featured_media":821851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[20753,20629,5223,20752,4067],"class_list":["post-847771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-alain-soriano","tag-best-before","tag-checkers","tag-mark-gordon","tag-pick-n-pay"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/847771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=847771"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/847771\/revisions"}],"predecessor-version":[{"id":847772,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/847771\/revisions\/847772"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/821851"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=847771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=847771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=847771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}