{"id":850429,"date":"2026-02-10T11:00:00","date_gmt":"2026-02-10T09:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=850429"},"modified":"2026-02-10T11:13:03","modified_gmt":"2026-02-10T09:13:03","slug":"new-chinese-car-brand-launching-in-south-africa-next-month","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/850429\/new-chinese-car-brand-launching-in-south-africa-next-month\/","title":{"rendered":"New Chinese car brand launching in South Africa next month"},"content":{"rendered":"\n<p>With its launch in South Africa scheduled for March 2026, new Chinese car brand Lepas is establishing its after-sales support network. \u00a0<\/p>\n\n\n\n<p>Lepas is a new premium SUV brand from the Chery Group, which is set to launch in the first quarter of 2026.<\/p>\n\n\n\n<p>Ahead of its launch, Lepas is working to establish strong after-sales support by leveraging its parent group&#8217;s assets. <\/p>\n\n\n\n<p>Lepas said that the established infrastructure will provide an unparalleled foundation for premium customer care in the South African market.<\/p>\n\n\n\n<p>The operational backbone&nbsp;includes a&nbsp;central parts warehouse that exceeds 6,000 sq ft, stocks over R180 million in genuine inventory, and achieves a&nbsp;more than&nbsp;98% part fulfilment rate&nbsp;to ensure rapid availability. <\/p>\n\n\n\n<p>A streamlined logistics system will also enable delivery to major centres such as Johannesburg, Durban, and Cape Town within 48 hours. <\/p>\n\n\n\n<p>Lepas\u00a0will also inherit access to a nationwide network of over\u00a0330 certified paint and body repair centres, and a\u00a024-hour roadside assistance\u00a0programme.<\/p>\n\n\n\n<p>This network already supports over&nbsp;100,000 Chery Group vehicle owners&nbsp;across South Africa.<\/p>\n\n\n\n<p>\u201cAfter-sales service is a critical part of the&nbsp;Lepas&nbsp;experience,\u201d said Jay Jay Botes, General Manager of&nbsp;Lepas&nbsp;South Africa.<\/p>\n\n\n\n<p>&#8220;We are leveraging Chery\u2019s proven systems and expertise, while tailoring the experience to meet the expectations of premium SUV owners in South Africa.\u201d<\/p>\n\n\n\n<p>There are also dedicated training centres in Boksburg and Sandton, which are staffed by specialised teams who will ensure that all Lepas technicians are equipped to maintain the brand&#8217;s high standards.<\/p>\n\n\n\n<p>Lepas dealerships are currently under construction and are on track for the 2026 launch. They will feature purpose-built service centres that are designed to provide an efficient customer experience. <\/p>\n\n\n\n<p>\u201cOur dealers are preparing to offer an after-sales experience that matches the quality and sophistication of the vehicles themselves,\u201d Botes added. <\/p>\n\n\n\n<p>\u201cThis is about more than repairs or maintenance. It\u2019s about building trust, ensuring peace of mind, and creating lifelong relationships with our customers.\u201d<\/p>\n\n\n\n<p>Full retail sales of the Lepas L4 will start in March. Two more models, the L6 and the&nbsp;flagship L8, are expected to launch once the brand establishes its local dealership and distribution networks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Chery taking hold of South Africa <\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/Chery-Tiggo-4-pro1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/Chery-Tiggo-4-pro1-1024x576.jpg\" alt=\"\" class=\"wp-image-842355\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/Chery-Tiggo-4-pro1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/Chery-Tiggo-4-pro1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/Chery-Tiggo-4-pro1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2025\/11\/Chery-Tiggo-4-pro1.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n<p>Chery has massively expanded its presence in South Africa and is now set to start building vehicles following the acquisition of Nissan\u2019s manufacturing assets in Rosslyn, Pretoria.<\/p>\n\n\n\n<p>Chery SA will purchase the factory&#8217;s land, building and associated assets, including its nearby stamping plant, in mid-2026.<\/p>\n\n\n\n<p>The deal will see most of Nissan\u2019s employees offered employment by Chery on similar terms and conditions. The deal is also subject to regulatory conditions. <\/p>\n\n\n\n<p>The sale comes amid a massive change in the dynamics of South Africa&#8217;s automotive market, with Chinese brands continuing to gain market share due to their affordability. <\/p>\n\n\n\n<p>For context, Nissan&#8217;s sales in South Africa reached 1,011 in December 2025. This is far below Chery\u2019s 2,249 vehicles sold during the same period.<\/p>\n\n\n\n<p>\u201cNissan has a long and proud history in South Africa and has been working to find the best solution for our people, our customers and our partners,\u201d said Jordi Vila, Nissan Africa President.<\/p>\n\n\n\n<p>\u201cExternal factors have had a well-known impact on the utilisation of the Rosslyn plant and its future viability within Nissan.\u201d<\/p>\n\n\n\n<p>Vila noted that the agreement allows Nissan to secure employment for the majority of its workforce, which helps preserve opportunities for its supplier network. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lepas is establishing its after-sales network ahead of its launch this quarter, as its parent company, Chery, continues to expand in South Africa. <\/p>\n","protected":false},"author":95,"featured_media":850441,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11119],"tags":[10479,24713,5364],"class_list":["post-850429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-chery","tag-lepas","tag-nissan"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/850429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=850429"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/850429\/revisions"}],"predecessor-version":[{"id":850449,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/850429\/revisions\/850449"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/850441"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=850429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=850429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=850429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}