{"id":852977,"date":"2026-03-10T13:00:00","date_gmt":"2026-03-10T11:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=852977"},"modified":"2026-03-10T11:42:41","modified_gmt":"2026-03-10T09:42:41","slug":"first-luxury-designer-cafe-launching-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/852977\/first-luxury-designer-cafe-launching-in-south-africa\/","title":{"rendered":"First luxury designer cafe launching in South Africa"},"content":{"rendered":"\n

Maison Deux, the new luxury concept space, opened its doors in early 2026 at Hyde Park Corner in Johannesburg, featuring Marc’s by Marc Jacobs\u2014the first upmarket designer caf\u00e9 in Africa.<\/p>\n\n\n\n

The department store was established by the luxury menswear retailer Al Capone Group, aiming to blend fashion, design, and hospitality.<\/p>\n\n\n\n

“The concept was created to bring the spirit and energy of New York City to South Africa, with a subtle Parisian influence inspired by the caf\u00e9 culture of Paris, while ensuring the menu and experience are suited to the South African palate,” said the group.<\/p>\n\n\n\n

The luxury store houses a curated set of global apparel brands, including Etro, Missoni, Givenchy, KENZO, Marc Jacobs, Isabel Marant, Giuseppe Zanotti, Stella McCartney, and Al Capone.<\/p>\n\n\n\n

In addition to apparel, the store features luxury home and living brands including Etro Home, Versace, Missoni Home, Lisa Corti, OW London, Zarina Tableware, Dolce & Gabbana Casa and Stories Of Italy.<\/p>\n\n\n\n

The Marc Jacobs Caf\u00e9 sits at the centre of the store, fully integrated into the retail environment through a ‘continuous architectural language’ that connects the store to the caf\u00e9.<\/p>\n\n\n\n

“Welcoming a concept of this nature, together with South Africa\u2019s first Marc Jacobs Caf\u00e9, adds something genuinely new to our retail mix and reinforces Hyde Park Corner\u2019s focus on distinctive, well-considered brands,” said Hyde Park Corner\u2019s General Manager Francois du Buisson.<\/p>\n\n\n\n

The name Maison Deux, which means \u201cthe house of two,\u201d in French, signifies the integration of Al Capone\u2019s retail history with an experience-focused retail model. <\/p>\n\n\n\n

Inspired by\u00a0European department stores, the concept\u00a0features\u00a0a retail format\u00a0still uncommon\u00a0in South Africa that combines\u00a0fashion,\u00a0interiors,\u00a0and caf\u00e9 culture\u00a0within a single space.<\/p>\n\n\n\n

Designed\u00a0as a social hub within the retail environment, the Marc Jacobs Caf\u00e9\u00a0combines a design-focused\u00a0interior\u00a0and\u00a0a curated menu to increase the time visitors spend in the space rather than just walking through the store.<\/p>\n\n\n\n

Al Capone Group South Africa<\/h2>\n\n\n\n
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Al Capone, a luxury men’s fashion retailer, was established in 2014 at Newtown Junction, Johannesburg.<\/p>\n\n\n\n

“Our journey began with a simple yet profound mission: to offer a multi-branded shopping experience that combines luxury, quality, and style, all under one roof,” said the group.<\/p>\n\n\n\n

The Al Capone stores feature a curated selection of imported brands from well-known global fashion houses. While this is common in markets like Europe, it is rare in South Africa, making the brand a unique luxury experience.<\/p>\n\n\n\n

The brand categorises its stores as Premium and Fashion, with the Premium outlets located nationwide at Sandton City, Mall of Africa, V&A Waterfront, Gateway Mall, and Menlyn Park, in the provinces of Durban, Cape Town, Pretoria, and Johannesburg.<\/p>\n\n\n\n

The Fashion stores by Al Capone are located at Westgate Mall and Mall of the South in Johannesburg, featuring well-known global brands such as Diesel, Vialli, and G-Star Raw.<\/p>\n\n\n\n

“Al Capone is more than just a retail store; it is a brand that understands the nuances of men’s fashion,” said the group.<\/p>\n\n\n\n

The group stated that its Al Capone brand is crafted from genuine leather, 100% authentic silk, and embroidery, producing items focused on durability and style.<\/p>\n\n\n\n

“Our innovative approach includes experimenting with new techniques such as patchwork, 3D embossed printing, and puff printing, ensuring that our collection remains fresh and exciting,” said the group.<\/p>\n\n\n\n

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Maison Deux, the new luxury concept space in Johannesburg, is home to the first designer caf\u00e9 in Africa\u2014Marc’s by Marc Jacobs.<\/p>\n","protected":false},"author":127,"featured_media":853192,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9876],"tags":[24953,24952,24954],"class_list":["post-852977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-al-capone","tag-maison-deux","tag-marcs-by-marc-jacobs-cafe"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/852977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=852977"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/852977\/revisions"}],"predecessor-version":[{"id":853460,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/852977\/revisions\/853460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/853192"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=852977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=852977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=852977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}