{"id":853722,"date":"2026-03-13T12:03:12","date_gmt":"2026-03-13T10:03:12","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=853722"},"modified":"2026-03-13T12:03:16","modified_gmt":"2026-03-13T10:03:16","slug":"digital-marketing-in-south-africa-no-longer-optional-for-top-companies","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/853722\/digital-marketing-in-south-africa-no-longer-optional-for-top-companies\/","title":{"rendered":"Digital marketing in South Africa \u2013 No longer optional for top companies"},"content":{"rendered":"\n<p>Digital advertising is an essential tool for any South African company that wants to consistently reach its target market.<\/p>\n\n\n\n<p>This has only increased with the rise of internet access and usage in South Africa over the past few years.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>According to the Digital 2025 Report for South Africa from DataReportal, the number of internet users in the country had reached 50.8 million, equal to 78.0% of the total population at the time.<\/p>\n\n\n\n<p>Many of these users accessed the internet via mobile connections, and the report estimated that there were around 26.7 million active social media users.<\/p>\n\n\n\n<p>The report also provided estimates for specific sites, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>YouTube \u2013 <strong>25.3 million users<\/strong><\/li>\n\n\n\n<li>Facebook \u2013 <strong>26.7 million users<\/strong><\/li>\n\n\n\n<li>LinkedIn \u2013 <strong>15 million users<\/strong><\/li>\n<\/ul>\n\n\n\n<p>This is notable as it means that social media users make up over a third of South Africa\u2019s population, a figure that will continue to grow in the coming years.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digital advertising trusted<\/h3>\n\n\n\n<p>South Africans are not only using the Internet to surf their favourite social media pages.<\/p>\n\n\n\n<p>According to the 2025 Digital Marketing Report, most South African professionals use and trust online sources when looking for information on services and products.<\/p>\n\n\n\n<p>The report, based on a survey of 1,579 South African professionals, business owners, managers, and executives, found that 77% of respondents favoured online articles and reviews for information, while 49% trusted YouTube videos and Google search ads.<\/p>\n\n\n\n<p>Additionally, 46% trusted email newsletters and 42% trusted social media adverts.<\/p>\n\n\n\n<p>These results highlight how effective online advertising can be for companies, as a well-strategised digital marketing campaign can yield considerable results.<\/p>\n\n\n\n<p>This is especially notable given the number of internet and social media users South Africa now boasts \u2013 a figure that will continue to grow throughout 2026 and beyond.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Effective advertising<\/h3>\n\n\n\n<p>South African companies that want to reach their target audience, therefore, need to make full use of digital advertising.<\/p>\n\n\n\n<p>However, finding the right platform for such advertising can be difficult \u2013 and this is where BusinessTech comes in.<\/p>\n\n\n\n<p>As South Africa\u2019s largest business news website, it is the best place for digital advertising due to its influential audience and trusted reputation.<\/p>\n\n\n\n<p>The BusinessTech marketing team understands the modern advertising landscape and has refined its marketing packages to reflect this, guaranteeing every company walks away satisfied with their results.<\/p>\n\n\n\n<p>BusinessTech offers everything from sponsored articles and videos to display banners and homepage takeovers.<\/p>\n\n\n\n<p>Our marketing team will handle every part of the process, including writing and designing content, running the campaign, and even providing a results report.<\/p>\n\n\n\n<p>Thanks to this thoroughness, companies that advertise on BusinessTech enjoy unmatched ROI.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital advertising has never been more important for South African companies, due to the rapid growth in internet users in the country.<\/p>\n","protected":false},"author":57,"featured_media":853724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-853722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/853722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=853722"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/853722\/revisions"}],"predecessor-version":[{"id":853728,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/853722\/revisions\/853728"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/853724"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=853722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=853722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=853722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}