The Western Province Cricket Association (WPCA) has partnered with the marketing firm Megapro to re-evaluate the commercial strategy for the Newlands Cricket Ground in Cape Town, which could see a name change for the iconic stadium.<\/p>\n\n\n\n
The stadium’s current naming rights are held by World Sports Betting, which makes it the World Sports Betting (WSB) Newlands Cricket Ground. <\/p>\n\n\n\n
However, this sponsorship agreement is nearing its conclusion, creating an opening for a new sponsor.<\/p>\n\n\n\n
\u201cPartnering with Megapro is a strategic move to unlock the full commercial potential of our assets,” said WPCA CEO Corrie van Zyl. <\/p>\n\n\n\n
“Their expertise and proven track record will help us deliver world-class sponsorship solutions that benefit our stakeholders and elevate the Western Cape as a global sports destination.” <\/p>\n\n\n\n
This comes as the WPCA prepares for the 2026\/2027 international cricket season, which will feature the New Year’s Test match.<\/p>\n\n\n\n
The 2026\/2027 international programme will include two major Test matches against Australia and England, as well as a One Day International against Bangladesh.<\/p>\n\n\n\n
To prepare a structured, data-driven offering for the market, the global sports consultancy Futures Sport and Entertainment was appointed to conduct an independent valuation of the WPCA’s commercial assets.<\/p>\n\n\n\n
“With world-class international cricket returning to Cape Town, the 2026\/27 season offers brands a powerful platform to align with one of South Africa\u2019s most iconic sporting properties,” said Megapro CEO Marc Jury.<\/p>\n\n\n\n
“Through this valuation process, we are working to unlock the full commercial potential of WPCA\u2019s assets and structure partnerships that deliver long-term value for both WPCA and its commercial partners,” he said.<\/p>\n","protected":false},"excerpt":{"rendered":"
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