{"id":854234,"date":"2026-03-18T07:34:46","date_gmt":"2026-03-18T05:34:46","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=854234"},"modified":"2026-03-18T07:34:46","modified_gmt":"2026-03-18T05:34:46","slug":"leaders-unscripted-alexforbes-ceo-dawie-de-villiers-on-how-client-expectations-are-evolving-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/wealth\/854234\/leaders-unscripted-alexforbes-ceo-dawie-de-villiers-on-how-client-expectations-are-evolving-in-south-africa\/","title":{"rendered":"Leaders Unscripted \u2013 Alexforbes CEO Dawie de Villiers on how client expectations are evolving in South Africa"},"content":{"rendered":"\n<p>In this episode of Leaders Unscripted, an EY Transformative Podcast Series, Alexforbes CEO Dawie de Villiers unpacks how financial advice in South Africa is evolving.<\/p>\n\n\n\n<p>De Villiers has over two decades of experience in the finance and investment sectors.<\/p>\n\n\n\n<p>He entered the industry in 1993 as an actuary at Sanlam Life Insurance and would eventually become the CEO of Sanlam Employee Benefits in 2013.<\/p>\n\n\n\n<p>De Villiers would move to Alexforbes in 2018 and has since leveraged his wealth of experience to support the company\u2019s continued growth.<\/p>\n\n\n\n<p>Under his leadership, de Villiers guides Alexforbes towards his vision of it becoming the most inclusive retail financial advice firm in Southern Africa.<\/p>\n\n\n\n<p>He holds a BSc in Actuarial Science from Stellenbosch University and has completed the Advanced Management Programme at the European Institute of Business Administration (INSEAD).<\/p>\n\n\n\n<p>De Villiers is also a fellow of the Actuarial Society of South Africa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The interview<\/strong><\/h2>\n\n\n\n<p>In this Leaders Unscripted interview, de Villiers discusses the biggest change he\u2019s observed in customer expectations for financial advice.<\/p>\n\n\n\n<p>De Villiers then explains how Alexforbes is approaching AI as a tool to improve outcomes for its customers, and how this impacts the company\u2019s legacy systems and mindsets.<\/p>\n\n\n\n<p>He also outlines the importance of teaching financial literacy at a young age, and how partnerships can make this more effective and practical.<\/p>\n\n\n\n<p>De Villiers concludes the interview by sharing one event from the last five years that he believes highlights how successful Alexforbes has been in achieving its goals.<\/p>\n\n\n\n<p>Watch the interview with Dawie de Villiers below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"EY Leaders Unscripted - Dawie De Villiers on rebuilding trust and redefining financial advice in SA\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ds9RCSyepaQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Dawie de Villiers is a leading figure in the South African finance sector, with over three decades of experience working at industry-leading companies such as Sanlam and Alexforbes.<\/p>\n","protected":false},"author":10,"featured_media":854235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9880],"tags":[16778,16678,24168],"class_list":["post-854234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wealth","tag-alexforbes","tag-dawie-de-villiers","tag-ey-leaders-unscripted"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854234","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=854234"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854234\/revisions"}],"predecessor-version":[{"id":854236,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854234\/revisions\/854236"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/854235"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=854234"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=854234"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=854234"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}