{"id":854352,"date":"2026-03-19T11:30:00","date_gmt":"2026-03-19T09:30:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=854352"},"modified":"2026-03-19T07:55:43","modified_gmt":"2026-03-19T05:55:43","slug":"business-talk-engela-van-loggerenberg-on-the-power-of-the-cash-converters-franchising-model","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/technology\/854352\/business-talk-engela-van-loggerenberg-on-the-power-of-the-cash-converters-franchising-model\/","title":{"rendered":"Business Talk \u2013 Engela van Loggerenberg on the power of the Cash Converters franchising model"},"content":{"rendered":"\n<p>In this Business Talk with Michael Avery interview, Cash Converters\u2019 Engela van Loggerenberg discusses the role of franchising in building sustainable and generational wealth.<\/p>\n\n\n\n<p>Van Loggerenberg is the Director of Finance at Cash Converters Southern Africa and a seasoned finance veteran with over 25 years of experience in strategic financial management.<\/p>\n\n\n\n<p>As the Director of Finance at Cash Converters Southern Africa, van Loggerenberg plays a key role across multiple business units by leveraging her deep financial expertise and entrepreneurial insight.<\/p>\n\n\n\n<p>Van Loggerenberg is also a co-owner of three Cash Converters stores, which provide her with valuable real-world experience in running a Cash Converters franchise.<\/p>\n\n\n\n<p>Prior to joining Cash Converters, she held several other notable financial leadership positions, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fidelity Security Group \u2013 <strong>Regional Finance Manager for Gauteng<\/strong><\/li>\n\n\n\n<li>Time Quantum Ltd \u2013 <strong>Finance Manager<\/strong><\/li>\n\n\n\n<li>Syferfontein Group \u2013 <strong>Finance Manager<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The insights and experience she earned across these roles have laid the foundation for her success in her current position and highlight her passion for the finance industry.<\/p>\n\n\n\n<p>Van Loggerenberg holds a BA in Financial Management from the University of South Africa and recently completed a governance and leadership skills Directorship programme with Sirdar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The interview<\/h2>\n\n\n\n<p>In this Business Talk interview, van Loggerenberg unpacks what the Cash Converters franchise model offers beyond the buying and selling of second-hand household goods.&nbsp;<\/p>\n\n\n\n<p>This includes offering both secured and unsecured lending options, which help South Africans get access to cash, fast.<\/p>\n\n\n\n<p>Van Loggerenberg then discusses the role modern technology has played in Cash Converters&#8217; ever-evolving business model, and touches on what makes Cash Converters\u2019 franchising model so successful.<\/p>\n\n\n\n<p>She also shares the trends she\u2019s observed in the South African market over the past few years.<\/p>\n\n\n\n<p>Van Loggerenberg concludes the interview by outlining the capital required to open a Cash Converters franchise and the processes involved in running a store.<\/p>\n\n\n\n<p>Watch the interview with Engela van Loggerenberg below.<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/r4YFdQ6OgFM?si=e4oLsPNgfkbXWqGY\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"excerpt":{"rendered":"<p>Engela van Loggerenberg is the Director of Finance at Cash Converters Southern Africa and is personally a co-owner of three Cash Converters stores.<\/p>\n","protected":false},"author":10,"featured_media":854353,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9878],"tags":[15578,11691,23326],"class_list":["post-854352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-business-talk","tag-cash-converters","tag-engela-van-loggerenberg"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=854352"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854352\/revisions"}],"predecessor-version":[{"id":854354,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854352\/revisions\/854354"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/854353"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=854352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=854352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=854352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}