In this Business Talk with Michael Avery interview, Jeremy Sampson reflects on reaching 400 episodes of The Brandfather on Classic FM.<\/p>\n\n\n\n
Sampson is currently the Chairman at Brand Finance South Africa.<\/p>\n\n\n\n
He is arguably South Africa\u2019s most experienced branding expert, having founded the country\u2019s first professional branding consultancy in 1973.<\/p>\n\n\n\n
Sampson\u2019s achievements are numerous, having won over 100 design awards, served as an expert witness in over a dozen legal cases, and spoken at conferences and presented papers across the world.<\/p>\n\n\n\n
He also brought global branding giant Interbrand to South Africa in 2010, and served as Interbrand Africa Group Executive Chairman for four years.<\/p>\n\n\n\n
Sampson now serves as a Member of the Advisory Board at the North-West University Business School, and hosts The Brandfather alongside Michael Avery on Classic FM.<\/p>\n\n\n\n
In this Business Talk interview, Sampson reflects on the success of The Brandfather, as well as his career of over five decades, in which he played a key role shaping how South African businesses view their brand as more than a logo.<\/p>\n\n\n\n
He then discusses his view on the future of branding \u2013 particularly in a modern era that faces new factors like AI and the resulting misinformation.<\/p>\n\n\n\n
However, Sampson argues, the fundamentals of branding \u2013 like trust, consistency, relevance, and emotional connection \u2013 will remain unchanged.<\/p>\n\n\n\n
He then explores his most iconic projects \u2013 including Tiger Brands and the Springboks – and unpacks how brands navigate political shifts, and other forms of disruption.<\/p>\n\n\n\n
Sampson concludes the discussion by revealing what still excites him about the branding industry, even after more than 50 years within it.<\/p>\n\n\n\n
This is an important Business Talk discussion, which unpacks what makes brands succeed, endure, and generate value.<\/p>\n\n\n\n
Watch the full interview with Jeremy Sampson, below.<\/p>\n\n\n\n