{"id":854733,"date":"2026-03-24T10:55:56","date_gmt":"2026-03-24T08:55:56","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=854733"},"modified":"2026-03-24T11:10:10","modified_gmt":"2026-03-24T09:10:10","slug":"outsurance-celebrates-28-years-of-client-centred-innovation","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/854733\/outsurance-celebrates-28-years-of-client-centred-innovation\/","title":{"rendered":"OUTsurance celebrates 28 years of client-centred innovation"},"content":{"rendered":"\n<p>For nearly three decades, OUTsurance has grown from a challenger brand into a household name, trusted by millions for quality cover, fair treatment, and service that shows up when it matters most.<\/p>\n\n\n\n<p>As the company marks its 28-year milestone, it reflects on a journey shaped by innovation, digital evolution, and a deeply rooted commitment to exceptional client service.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A brand promise that changed the insurance landscape<\/strong><\/h2>\n\n\n\n<p>When OUTsurance launched in 1998, they took a bold step with a direct-to-consumer model, building its own technology and analytics to simplify quotes, clarify cover, and improve the claims process.<\/p>\n\n\n\n<p>At the same time, OUTsurance pioneered one of South Africa\u2019s most recognisable insurance innovations: the OUTbonus. <\/p>\n\n\n\n<p>For the first time, clients could get a percentage of their premiums back after remaining claim free for a set period. <\/p>\n\n\n\n<p>It addressed a long-held consumer frustration of paying for insurance without ever getting anything out. OUTsurance successfully flipped the narrative to deliver a strong brand promise, stating that with OUTsurance, \u2018You always get something out.\u2019<\/p>\n\n\n\n<p>Over the years, OUTsurance has continued reimagining how South Africans buy and manage insurance. The OUTsurance App offers seamless self service, whether for windscreen and geyser claims, Help@OUT roadside assistance, or Panic Assistance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Impact felt by everyday South Africans<\/strong><\/h2>\n\n\n\n<p>OUTsurance\u2019s service performance is increasingly visible in the lives of its clients. Between January and July 2025, the insurer recorded just 0.65 Ombudsman complaints per 1,000 claims \u2014 its best performance to date and a strong indication of smoother, faster resolutions.<\/p>\n\n\n\n<p>Customer service platforms back this up. From January 2025 to January 2026, OUTsurance earned a near\u2011perfect 9.99 Hellopeter TrustIndex score while Google Reviews showed an equally impressive 4.87 out of 5 rating. <\/p>\n\n\n\n<p>Together, these results point to a service model that consistently delivers real value, responsiveness, and peace of mind for South Africans.<\/p>\n\n\n<p><iframe loading=\"lazy\" style=\"width: 100%; margin-top: 20px;\" src=\"https:\/\/leads.mybroadband.co.za\/outsurance\/\" width=\"100%\" height=\"770px\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n\n\n<h2 class=\"wp-block-heading\"><strong>The rise of a fully-fledged insurance powerhouse<\/strong><\/h2>\n\n\n\n<p>As demand grew, OUTsurance expanded its offering to address the evolving needs of South African consumers. <\/p>\n\n\n\n<p>The business began with <a href=\"https:\/\/www.outsurance.co.za\/car-insurance\/comprehensive-car-insurance\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>comprehensive car insurance<\/strong><\/a> and household insurance, strengthened by advanced actuarial expertise and a robust in-house technology platform.<\/p>\n\n\n\n<p>In 2003, OUTsurance Business launched with tailored <a href=\"https:\/\/www.outsurance.co.za\/business-insurance\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>business insurance<\/strong><\/a> solutions for companies of all sizes. The group extended into life insurance in 2008 with credit life for financed vehicles and introduced fully underwritten <a href=\"https:\/\/www.outsurance.co.za\/life-insurance\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>life insurance<\/strong><\/a> in 2010. Further expansion followed with the launch of the funeral plan in 2018 and OUTsurance Pet Insurance in 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Expanding its footprint into key international markets<\/strong><\/h2>\n\n\n\n<p>OUTsurance expanded globally in November 2008 with the launch of Youi in Australia, offering simple online car and home insurance. <\/p>\n\n\n\n<p>The company grew further in May 2024 when it entered the Irish market, introducing car and home insurance along with its well\u2011known cash OUTbonus to bring more competition to local consumers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A legacy of trust \u2013 and a future of possibility<\/strong><\/h2>\n\n\n\n<p>OUTsurance is now firmly established as one of South Africa\u2019s most trusted insurers. For the third consecutive year, OUTsurance was named <a href=\"https:\/\/www.news24.com\/business\/companies\/outsurance-is-news24s-short-term-insurer-of-the-year-for-record-third-time-20250313\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>News24\u2019s Short-Term Insurer of the Year<\/strong><\/a>. In addition to strong customer ratings, the News24 review panel awarded OUTsurance high marks for the quality of its products and the clarity of its cover and claims processes.<\/p>\n\n\n\n<p>OUTsurance has also been voted <a href=\"https:\/\/www.outsurance.co.za\/car-insurance\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>best car insurance<\/strong><\/a> in <a href=\"https:\/\/www.outsurance.co.za\/about-outsurance\/awards\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>multiple publications<\/strong><\/a> and earned a <a href=\"https:\/\/www.outsurance.co.za\/company-news\/outsurance-awarded-sas-most-successful-brand-in-demonstrating-great-value\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Kantar BrandZ Award<\/strong><\/a> for offering exceptional value. Additionally, a 2025 comparison for <a href=\"https:\/\/www.outsurance.co.za\/car-insurance\/car-insurance-south-africa\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>car insurance in South Africa<\/strong><\/a>, ranked OUTsurance among <a href=\"https:\/\/www.carmag.co.za\/best-car-insurance\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=March2026\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>the top five car insurance companies in South Africa<\/strong><\/a>.<\/p>\n\n\n\n<p>\u2018As we look ahead, our strategy is clear: to keep shaping products that are simple, easy to understand, and built to deliver measurable value,\u2019 says Danie Matthee, OUTsurance CEO. <\/p>\n\n\n\n<p>\u2018Our clients are our number one priority and our commitment to our clients will guide how we evolve, innovate, and build for the future. At the heart of our brand, our promise remains unchanged: to ensure \u201cyou always get something OUT\u201d.\u2019<\/p>\n\n\n\n<p>Complete the form below to get an OUTsurance car insurance quote.<\/p>\n\n\n<p><iframe loading=\"lazy\" style=\"width: 100%; margin-top: 20px;\" src=\"https:\/\/leads.mybroadband.co.za\/outsurance\/\" width=\"100%\" height=\"770px\" frameborder=\"0\" scrolling=\"no\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span>\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n\n\n<p><em>OUTsurance is a licensed insurer and FSP. The OUTbonus is a standard product feature, only paid after three claim-free years and is premium dependent. Internal non-life personal lines ombudsman data (calendar year 2021 \u2013 2024). Hellopeter data average from January 2025 up and until January 2026.&nbsp;Google Reviews data average from January 2025 up and until January 2026. Ts and Cs online. Limits apply.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>For nearly three decades, OUTsurance has grown from a challenger brand into a household name, trusted by millions for quality cover, fair treatment, and service that shows up when it matters most.<\/p>\n","protected":false},"author":57,"featured_media":854734,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9653],"class_list":["post-854733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-outsurance"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=854733"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854733\/revisions"}],"predecessor-version":[{"id":854742,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/854733\/revisions\/854742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/854734"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=854733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=854733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=854733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}