{"id":857360,"date":"2026-04-17T11:56:36","date_gmt":"2026-04-17T09:56:36","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=857360"},"modified":"2026-04-17T11:56:39","modified_gmt":"2026-04-17T09:56:39","slug":"how-businesstech-has-helped-a-leading-south-african-online-retailer-reach-the-right-audience","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/857360\/how-businesstech-has-helped-a-leading-south-african-online-retailer-reach-the-right-audience\/","title":{"rendered":"How BusinessTech has helped a leading South African online retailer reach the right audience"},"content":{"rendered":"\n<p>The South African online retail sector has never been more competitive, and companies must take every opportunity to differentiate themselves.<\/p>\n\n\n\n<p>A top South African online retailer identified advertising on BusinessTech as the best way to achieve higher returns on its marketing spend and reach the right audience with its promotions.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Thanks to the results it has enjoyed, this online retailer has consistently run marketing campaigns on BusinessTech since 2022.<\/p>\n\n\n\n<p>During the past four years, it has booked sponsored articles, display banners, and homepage takeovers.<\/p>\n\n\n\n<p>Additionally, it typically ran short-burst campaigns for its annual sales, ensuring that the deals it offered received strong exposure with the right audience.<\/p>\n\n\n\n<p>These campaigns were hugely successful thanks to BusinessTech\u2019s large audience of over 5 million monthly readers.<\/p>\n\n\n\n<p>The majority of these readers are key decision makers in their homes and businesses, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>131,000<\/strong> C-Levels\/Directors<\/li>\n\n\n\n<li><strong>856,000<\/strong> Business Owners<\/li>\n\n\n\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n\n\n\n<li><strong>2.4 million<\/strong> Middle\/Junior Managers<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Contact the BusinessTech marketing team<\/strong><\/h3>\n\n\n\n<p>The BusinessTech marketing team is ready and eager to help your company get unmatched marketing value by assisting and handling every part of the process.<\/p>\n\n\n\n<p>This includes managing the entire campaign, from writing and designing content to running social media promotions and providing a final report once the campaign ends.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A top South African online retailer has run marketing campaigns on BusinessTech for four consecutive years and enjoyed unmatched results when advertising its big sales.<\/p>\n","protected":false},"author":57,"featured_media":857361,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-857360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/857360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=857360"}],"version-history":[{"count":2,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/857360\/revisions"}],"predecessor-version":[{"id":857363,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/857360\/revisions\/857363"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/857361"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=857360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=857360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=857360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}