{"id":859602,"date":"2026-05-10T17:00:00","date_gmt":"2026-05-10T15:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=859602"},"modified":"2026-05-11T12:25:23","modified_gmt":"2026-05-11T10:25:23","slug":"new-store-65-cheaper-than-checkers-pick-n-pay-and-spar-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/859602\/new-store-65-cheaper-than-checkers-pick-n-pay-and-spar-in-south-africa\/","title":{"rendered":"New store 65% cheaper than major retailers in South Africa"},"content":{"rendered":"\n

A new online grocery store, Still Good, sells discounted, near-expiry, and surplus groceries in South Africa at up to 65% off retail prices. <\/p>\n\n\n\n

The platform launched in May 2025 and, in just six months, the company noted that it had saved shoppers nearly R4 million. <\/p>\n\n\n\n

Still Good<\/a><\/strong> now operates in more than 174 Pick n Pay, Spar, and Food Lovers Market stores, as well as several independent retailers.<\/p>\n\n\n\n

Still Good is available in Gauteng, KwaZulu-Natal, the Northern Cape, the Eastern Cape, the Western Cape, the Free State, and the North West\u2014with the exception being Limpopo.<\/p>\n\n\n\n

Speaking in an interview with CapeTalk<\/a>, Still Good CEO Steffen Burrows said the company\u2019s online store is a direct response to rising living costs and growing demand for cheaper groceries and household items.<\/p>\n\n\n\n

He explained that the business started with a focus on reducing food waste. Burrows said his time in retail highlighted how much perfectly good food gets thrown away.<\/p>\n\n\n\n

\u201cI spent a bit of time at Pick n Pay, and saw the big food waste problem that exists in retail. In some stores, 10% of the store\u2019s food is wasted per day,\u201d he said. <\/p>\n\n\n\n

This led to Still Good\u2019s original model, which is selling discounted \u201cmystery bags\u201d filled with unsold food nearing its sell-by date.<\/p>\n\n\n\n

\u201cThat was our core business, which was providing an avenue for that food to find a second home,\u201d he said.<\/p>\n\n\n\n

The company has now expanded into an online marketplace offering a wider range of discounted products, with prices, on average, 60% cheaper than retail.<\/p>\n\n\n\n

\u201cOur online store offers hugely discounted groceries and food, just on the more non-perishable side,\u201d Burrows said.<\/p>\n\n\n\n

Each mystery bag contains a surprise selection of still-edible groceries, from fresh produce and bakery items to dry goods. Meat and deli products are excluded for food safety reasons.<\/p>\n\n\n\n

How it works<\/h2>\n\n\n
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Still Good CEO Steffen Burrows<\/em><\/figcaption><\/figure><\/div>\n\n\n

The platform includes groceries, snacks, toiletries, cosmetics, electronics, and perfumes. \u201cIt\u2019s a mix of everything, from food to household cleaning products. You can even buy yourself a pair of earbuds,\u201d he said.<\/p>\n\n\n\n

Products come from wholesalers and suppliers looking to clear excess or slow-moving stock. \u201cSome of the stock is problematic in that they ordered too much or it\u2019s short-dated on the food lines,\u201d Burrows explained.<\/p>\n\n\n\n

He stressed that consumers often misunderstand food date labels. \u201cThe best before date is when the product is at its best quality. It doesn\u2019t mean you cannot use or sell it after that date,\u201d he said.<\/p>\n\n\n\n

Most of Still Good\u2019s non-perishable items fall within a limited window around that date and remain safe to use.<\/p>\n\n\n\n

Burrows said the model benefits everyone involved. \u201cIt\u2019s a win for the customer, a win for the manufacturer, and a win for the planet,\u201d he said.<\/p>\n\n\n\n

Without a resale channel, many of these goods could go to waste. \u201cWe provide an incentive to move these goods and not dump them.\u201d<\/p>\n\n\n\n

Normally, customers collect bags in-store during a designated pick-up window, which is usually near the end of the day.<\/p>\n\n\n\n

However, Burrows said that the store now offers delivery in partnership with The Courier Guy\u2019s nationwide locker system.<\/p>\n\n\n\n

\u201cWe use The Courier Guy\u2019s locker system. You can go to the locker within 48 hours, put in your PIN, and collect it,\u201d Burrows explained.<\/p>\n\n\n\n

He noted that this method has become very popular and added that the approach is both convenient and cost-effective.<\/p>\n\n\n\n

Interestingly, Burrows noted that customer data shows demand for these discounted products across income groups, with most orders coming from wealthy areas.<\/p>\n\n\n\n

\u201cOur biggest orders are in the slightly more affluent suburbs, but we\u2019re also seeing a big increase in a new customer base,\u201d he said.<\/p>\n\n\n\n

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Still Good \u2013 Photos <\/h2>\n\n\n\n
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A new online grocery store sells discounted, near-expiry, and surplus groceries in South Africa at up to 65% off retail prices.\u00a0<\/p>\n","protected":false},"author":92,"featured_media":859656,"comment_status":"open","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[853,25356],"class_list":["post-859602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-south-africa","tag-still-good"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/859602","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=859602"}],"version-history":[{"count":8,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/859602\/revisions"}],"predecessor-version":[{"id":860082,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/859602\/revisions\/860082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/859656"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=859602"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=859602"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=859602"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}