Discovery Vitality has been updated to include a new Vitality Sleep Score and a new Vitality Sleep Rewards programme. <\/p>\n\n\n\n
The new launch is the first time in close to 20 years that Vitality has added a new core pillar to the programme, with the Sleep metric now alongside Screening, Physical Activity and Nutrition. <\/p>\n\n\n\n
The launch introduces a new clinically meaningful metric that quantifies how sleep directly impacts mortality risk and long-term health, backed by research of over 47 million sleep records. <\/p>\n\n\n\n
Discovery said that poor sleep has been shown to significantly increase the likelihood of developing hypertension, cardiovascular disease, diabetes, cancer, obesity, depression and Alzheimer\u2019s disease.<\/p>\n\n\n\n
\u201cWe have long known that exercise, nutrition and screening are modifiable lifestyle behaviours, but the data is now unequivocal: sleep deserves to stand alongside them,\u201d said Dinesh Govender, CEO of Discovery Vitality. <\/p>\n\n\n\n
\u201cImproving our members\u2019 sleep is associated with up to a 24% lower risk of mortality and a 36% lower risk of motor vehicle accidents, potentially adding millions of healthy years across our member base.” <\/p>\n\n\n\n
Govender added that the group’s Sleep Score goes beyond telling you how long you’ve slept and draws on extensive longitudinal health data, which focuses on aspects of sleep linked to long-term health outcomes. <\/p>\n\n\n\n
He added that this data allows Discovery to translate everyday sleep behaviour into meaningful insights about future health. <\/p>\n\n\n\n
The Vitality Sleep Score, which is rated out of 100, moves beyond measuring time in bed, analysing sleep duration, regularity and quality from members\u2019 connected sleep devices. <\/p>\n\n\n\n
It also uses Discovery’s data on clinical, demographic and lifestyle insights to deliver a personalised, health\u2011focused score.<\/p>\n\n\n\n
This allows Discovery’s Vitality Sleep Score to weight different sleep dimensions based on the individual\u2019s underlying health profile, resulting in a personalised score rather than a one-size-fits-all approach. <\/p>\n\n\n\n
The sleep rewards will apply the proven behavioural economics of Vitality Active Rewards, which reward members for staying active. <\/p>\n\n\n\n
Members get dynamic, personalised weekly sleep goals. Reaching these goals, whether through improved bedtime regularity or optimal sleep duration, yields rewards. <\/p>\n\n\n\n
Discovery will give customers instant rewards, letting them choose between Discovery Miles or a partner reward each week for hitting their goals. <\/p>\n\n\n\n
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