{"id":859745,"date":"2026-05-08T07:26:40","date_gmt":"2026-05-08T05:26:40","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=859745"},"modified":"2026-05-08T07:26:43","modified_gmt":"2026-05-08T05:26:43","slug":"when-data-tells-an-impactful-story-standard-banks-money-reels-earns-top-industry-honour","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/859745\/when-data-tells-an-impactful-story-standard-banks-money-reels-earns-top-industry-honour\/","title":{"rendered":"When Data Tells an Impactful Story: Standard Bank\u2019s Money Reels Earns Top Industry Honour"},"content":{"rendered":"\n<p><em><sup>Shen\u00e9 Mothilal, Solution Owner for Digital Money Manager at Standard Bank speaking at the Digital CX Summit 2026, where Standard Bank Money Reels won The Digital Banker award for having the Best Customer Insight Initiative in South Africa.<\/sup><\/em><\/p>\n\n\n\n<p>It struck a nerve, prompting many people to rethink their relationship with money and even commit to changing how they spend. <\/p>\n\n\n\n<p>Now, Standard Bank\u2019s Money Reels has been recognised for that impact, winning the award for Best Customer Insight Initiative in South Africa from The Digital Banker.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.standardbank.co.za\/southafrica\/personal\/products-and-services\/ways-to-bank\/self-service-banking\/mobile-app-banking?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=May+2026\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about Standard Bank&#8217;s Banking App.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>When Standard Bank introduced Money Reels, a personalised year\u2011end recap that transformed each customer\u2019s financial activity into meaningful insights, it sparked more than just engagement. <\/p>\n\n\n\n<p>What followed was an unexpected social media frenzy, one that\u2019s far less typical for financial services. Customers openly shared and reflected, confronting their own money habits in public.<\/p>\n\n\n\n<p>\u201cThe reaction was bigger than we expected, not only from our clients, but from the public too. <\/p>\n\n\n\n<p>It showed that when data feels familiar and easy to understand, people connect with it emotionally. <\/p>\n\n\n\n<p>We\u2019re honoured to be recognised by The Digital Banker for the impact Standard Bank Money Reels has had,\u201d says Shen\u00e9 Mothilal, Solution Owner for Digital Money Manager at Standard Bank.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The problem Standard Bank\u2019s Money Reels set out to solve<\/h2>\n\n\n\n<p>Mothilal explains that the Digital Money Manager team did not set out to simply build another banking app feature. <\/p>\n\n\n\n<p>Their focus has always been to make money feel less confusing and financial decisions less overwhelming to help customers manage their finances better.<\/p>\n\n\n\n<p>\u201cWhat if understanding your money felt as effortless as watching your own story?\u201d she adds.<\/p>\n\n\n\n<p>Building on its Digital Money Manager platform, Standard Bank reimagined how financial data could be delivered. <\/p>\n\n\n\n<p>Instead of relying on traditional dashboards or statements, the team which includes data analysts and behavioural experts, created a more intuitive experience.<\/p>\n\n\n\n<p>The result was personalised short, mobile-first videos, available in the banking app. <\/p>\n\n\n\n<p>Each reel brought together the customer\u2019s spending patterns, savings progress, credit changes and key life moments in one place. This made their financial story easier to see and understand.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The impact&nbsp;<\/h2>\n\n\n\n<p>Nearly 450,000 customers engaged with Standard Bank\u2019s Money Reels, with an 80% completion rate.<\/p>\n\n\n\n<p>Standard Bank\u2019s Money Reels also drove strong adoption of Standard Bank\u2019s Digital Money Manager, adding around 175,000 new users. It further contributed to 537 new banking app installs.<\/p>\n\n\n\n<p>Importantly, the insights in the videos resonated across age groups. Almost a quarter of engagement came from customers aged over 50.<\/p>\n\n\n\n<p>\u201cWe had expected the reels to resonate mainly with younger users, but the format proved popular across age groups. <\/p>\n\n\n\n<p>Gen Z found the format familiar, Millennials found the content efficient and relatable, while older customers described it as simple and intuitive. <\/p>\n\n\n\n<p>The reels moved many people emotionally and practically,\u201d adds Mothilal.<\/p>\n\n\n\n<p>Looking ahead, Standard Bank plans to expand Standard Bank\u2019s Money Reels beyond the year\u2011end recap. <\/p>\n\n\n\n<p>The bank sees this format as a new way to communicate data clearly and simply, helping customers better understand their habits and make smarter financial decisions.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.standardbank.co.za\/southafrica\/personal\/products-and-services\/ways-to-bank\/self-service-banking\/mobile-app-banking?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=May+2026\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about Standard Bank&#8217;s Banking App.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It struck a nerve, prompting many people to rethink their relationship with money and even commit to changing how they spend. <\/p>\n","protected":false},"author":57,"featured_media":859751,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[499],"class_list":["post-859745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-standard-bank"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/859745","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=859745"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/859745\/revisions"}],"predecessor-version":[{"id":859786,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/859745\/revisions\/859786"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/859751"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=859745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=859745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=859745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}