{"id":861263,"date":"2026-05-31T16:00:00","date_gmt":"2026-05-31T14:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=861263"},"modified":"2026-05-29T14:00:34","modified_gmt":"2026-05-29T12:00:34","slug":"takealots-one-big-advantage","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/861263\/takealots-one-big-advantage\/","title":{"rendered":"Takealot’s one big advantage"},"content":{"rendered":"\n

Takealot’s latest data shows that shoppers across the country are shopping in the early hours of the morning, which is a key advantage for the e-commerce site over traditional retail that operates during the day. <\/p>\n\n\n\n

Takealot has released a series of data on its customers’ shopping habits as part of its 15th birthday celebration. <\/p>\n\n\n\n

“15 years ago, we set out to make online shopping accessible to every South African,” said Karla
Levick, Chief Marketing Officer at Takealot.<\/p>\n\n\n\n

“Today, with millions of people browsing our platform annually, we don’t just serve the South African shopper; we understand them better than anyone.” <\/p>\n\n\n\n

Over the last year, the company has seen over 5 million shoppers, 1 billion product searches, and 174 million kilometres delivered, equivalent to 22,730 laps around South Africa’s border. <\/p>\n\n\n\n

“These aren’t just metrics, they’re millions of individual decisions that, when aggregated, tell us the story of a nation’s needs, wants, and aspirations,” Levick added.<\/p>\n\n\n\n

Takealot’s data showed that the top 10 search terms across its customers were primarily related to technology: <\/p>\n\n\n\n

    \n
  1. iPhone \u2013 15 million+ searches<\/li>\n\n\n\n
  2. Baby – 8.5 million<\/li>\n\n\n\n
  3. Laptop \u2013 5 million+<\/li>\n\n\n\n
  4. Smart TV – 5 million<\/li>\n\n\n\n
  5. Samsung Phones – 5 million<\/li>\n\n\n\n
  6. Hairdryer – 4.5 million<\/li>\n\n\n\n
  7. Airfryer special deals 4 million<\/li>\n\n\n\n
  8. Coffee table – 3.5 million<\/li>\n\n\n\n
  9. Lego \u2013 3.5 million<\/li>\n\n\n\n
  10. Fridges – 3 million<\/li>\n<\/ol>\n\n\n\n

    Takealot said that search data reveals key insights into South Africa’s consumer behaviour, with shoppers prioritising essential and aspirational products and home improvement categories. <\/p>\n\n\n\n

    Takealot’s data also showed that many South Africans are making use of the 24\/7 nature of online shopping. <\/p>\n\n\n\n

    The Naspers-owned company said that Gauteng dominates midnight shopping, followed by the Western Cape and KwaZulu-Natal.<\/p>\n\n\n\n

    In the early morning hours, 2 to 4 AM, digital products, particularly mobile airtime and voucher-led purchases, which reflected South Africans’ need for instant connectivity at all hours.<\/p>\n\n\n\n

    Geographic analysis also revealed distinct regional preferences, with Gauteng shoppers leading in wellness and personal care categories. <\/p>\n\n\n\n

    Takealot said that KZN shows a strong preference for home comfort categories, including small appliances, audio accessories, and snack foods.<\/p>\n\n\n\n

    Limpopo also demonstrated a higher-than-average interest in large appliances, entertainment technology, such as large-screen televisions, and outdoor recreation equipment.<\/p>\n\n\n\n

    At-home delivery is not for everyone <\/h2>\n\n\n
    \n
    \"\"<\/a><\/figure><\/div>\n\n\n

    Takealot added that the nation’s diverse socioeconomic landscape is reflected in fulfilment preferences.<\/p>\n\n\n\n

    Takealot’s nationwide network of Pickup Points processed over 1 million orders at its top five locations alone. Richmond Park in Cape Town had the highest number, followed by Midrand’s N1 Bridge. <\/p>\n\n\n\n

    Suburban areas show major splits, with affluent neighbourhoods favouring doorstep delivery. Other communities prefer the flexibility and cost-effectiveness of collection points.<\/p>\n\n\n\n

    Takealot noted that its scale isn’t just for shoppers, as it has created a marketplace for over 12,000 local businesses and entrepreneurs, who have logistics support from 15,000 drivers. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Takealot has released a series of consumer insights into <\/p>\n","protected":false},"author":95,"featured_media":861290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[3314],"class_list":["post-861263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-takealot"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/861263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=861263"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/861263\/revisions"}],"predecessor-version":[{"id":861753,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/861263\/revisions\/861753"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/861290"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=861263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=861263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=861263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}