{"id":861896,"date":"2026-05-31T08:52:57","date_gmt":"2026-05-31T06:52:57","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=861896"},"modified":"2026-05-31T08:53:00","modified_gmt":"2026-05-31T06:53:00","slug":"the-marketing-opportunity-businesses-are-literally-walking-over","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/861896\/the-marketing-opportunity-businesses-are-literally-walking-over\/","title":{"rendered":"The Marketing Opportunity Businesses Are Literally Walking Over"},"content":{"rendered":"\n<p>Businesses spend thousands on digital ads, signage, and marketing campaigns \u2014 while overlooking one of the most visible branding spaces in their own buildings.<\/p>\n\n\n\n<p>The floor.<\/p>\n\n\n\n<p><strong>KTSA Online<\/strong> is here to change that!<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/ktsaonline.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=May+2026\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about KTSA Online.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>Every customer, employee, and supplier walks across it the moment they enter a business. <\/p>\n\n\n\n<p>Yet for most companies it remains completely unbranded.<\/p>\n\n\n\n<p>Platforms like <strong><a href=\"https:\/\/ktsaonline.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=May+2026\" target=\"_blank\" rel=\"noreferrer noopener\">KTSA Online<\/a><\/strong> are helping businesses turn these everyday spaces \u2014 from entrance floors to service counters \u2014 into simple but effective branding tools. <\/p>\n\n\n\n<p>Because every visitor interacts with these areas, they become one of the most consistent marketing touchpoints in any workspace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Branding where people actually look<\/h2>\n\n\n\n<p>First impressions begin the moment someone walks through the door. Clean, professional entrances immediately signal a well-run business.<\/p>\n\n\n\n<p>Branded entrance mats place a company\u2019s logo directly in the path of every visitor before they even reach reception.<\/p>\n\n\n\n<p>Counter mats add another branding opportunity exactly where customers interact with staff \u2014 at retail tills, bars, reception desks, and service counters.<\/p>\n\n\n\n<p>It\u2019s subtle branding, but impossible to miss.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More than just marketing<\/h2>\n\n\n\n<p>High-quality matting also serves a practical purpose.<\/p>\n\n\n\n<p>Entrance mats trap moisture, dust, and debris before it spreads through a building, helping maintain cleaner spaces and reducing slip risks. <\/p>\n\n\n\n<p>Anti-fatigue mats improve comfort for employees who spend long hours standing at counters, workstations, or production areas.<\/p>\n\n\n\n<p>The result is better safety, lower cleaning costs, and a more professional environment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A marketing tool that lasts decades<\/h2>\n\n\n\n<p>Durability is one of the biggest advantages.<\/p>\n\n\n\n<p>KTSA recently came across a branded mat still in use at a store that had been manufactured in <strong>1993<\/strong> \u2014 and it still looked remarkably good.<\/p>\n\n\n\n<p>When a branding product can promote a company for decades, it quickly becomes one of the most cost-effective marketing materials a business can invest in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The overlooked space that works every day<\/h2>\n\n\n\n<p>In a competitive business environment, companies are constantly looking for smarter ways to stand out.<\/p>\n\n\n\n<p>Sometimes the most effective marketing space isn\u2019t on a billboard or a screen.<\/p>\n\n\n\n<p>It\u2019s the one every customer walks across \u2014 and stands in front of \u2014 when they enter your business.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/ktsaonline.co.za\/?utm_source=BusinessTech&amp;utm_medium=Article&amp;utm_term=May+2026\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about KTSA Online.<\/a><\/strong><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>KTSA Online is helping businesses turn everyday spaces \u2014 from entrance floors to service counters \u2014 into simple but effective branding tools.<\/p>\n","protected":false},"author":57,"featured_media":861897,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"idle","_sma_x_autopost_error":"","_sma_x_post_id":"","_sma_x_attempts":0,"footnotes":""},"categories":[10459],"tags":[1568,25508,25507,25509,25505,5696],"class_list":["post-861896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-advertising","tag-kleen-tex-2","tag-ktsa","tag-ktsa-online","tag-mat","tag-print"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/861896","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=861896"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/861896\/revisions"}],"predecessor-version":[{"id":862033,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/861896\/revisions\/862033"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/861897"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=861896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=861896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=861896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}