{"id":862525,"date":"2026-06-05T12:01:22","date_gmt":"2026-06-05T10:01:22","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=862525"},"modified":"2026-06-05T12:01:24","modified_gmt":"2026-06-05T10:01:24","slug":"three-reasons-why-south-african-companies-advertise-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/862525\/three-reasons-why-south-african-companies-advertise-on-businesstech\/","title":{"rendered":"Three reasons why South African companies advertise on BusinessTech"},"content":{"rendered":"\n<p>South African businesses accelerate their marketing reach and impact by advertising on BusinessTech.<\/p>\n\n\n\n<p>This is thanks to BusinessTech being the country\u2019s largest business news website with unmatched reach and an influential audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>There are three key reasons why South African businesses should make BusinessTech an essential part of their 2026 marketing strategy.<\/p>\n\n\n\n<p>We unpack these reasons, below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Massive audience<\/strong><\/h3>\n\n\n\n<p>BusinessTech boasts a huge monthly readership of 5.3 million South Africans.<\/p>\n\n\n\n<p>This large audience generates over 23 million monthly page views, making BusinessTech South Africa\u2019s largest business news website.<\/p>\n\n\n\n<p>Through this audience, South African businesses enjoy high visibility for their products and services across a large national audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Influential readers<\/strong><\/h3>\n\n\n\n<p>Many of BusinessTech\u2019s readers are influential business decision-makers, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>131,000<\/strong> \u2013 C-Levels\/Directors<\/li>\n\n\n\n<li><strong>712,000<\/strong> \u2013 Senior Managers<\/li>\n\n\n\n<li><strong>856,000<\/strong> \u2013 Business Owners<\/li>\n\n\n\n<li><strong>2.4M<\/strong> \u2013 Middle\/Junior Managers<\/li>\n<\/ul>\n\n\n\n<p>These decision-makers are the best audience for your marketing materials, as they control and influence their businesses&#8217; purchasing decisions.<\/p>\n\n\n\n<p>By advertising to these individuals, your company is reaching the audience that actually matters.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Social media presence<\/strong><\/h3>\n\n\n\n<p>BusinessTech has massive reach across social media, with the business news website boasting high followings across multiple platforms.<\/p>\n\n\n\n<p>This includes boasting over 350,000 followers on Facebook, over 57,000 on X, and over 30,000 on LinkedIn.<\/p>\n\n\n\n<p>Sponsored content published on BusinessTech is promoted across these social media channels.<\/p>\n\n\n\n<p>Through this, your marketing campaigns will be amplified, and your brand\u2019s solutions and services will be advertised to South Africans on the channels they use every day.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is South Africa\u2019s largest business news website, and where top companies go to promote their products and services.<\/p>\n","protected":false},"author":57,"featured_media":862526,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-862525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/862525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=862525"}],"version-history":[{"count":5,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/862525\/revisions"}],"predecessor-version":[{"id":862633,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/862525\/revisions\/862633"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/862526"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=862525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=862525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=862525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}