Amazon’s flagship annual global Prime Day sale will launch in South Africa for the first time on 23 June, with Prime members having seven days to shop thousands of member-exclusive deals.<\/p>\n\n\n\n
The sale will kickstart on 23 June at 00:01 and run until 29 June, offering exclusive deals to Prime members.<\/p>\n\n\n\n
Amazon launched Prime in South Africa on 3 June 2026, which allows South Africans to get unlimited FREE Same-Day and Next-Day Delivery in major cities on eligible items with no minimum spend.<\/p>\n\n\n\n
The subscription also gives access to Amazon Prime Video and free games with Amazon Luna. Prime offers a 30-day free trial, or you can be billed monthly at R59\/month or annually at R399\/year.<\/p>\n\n\n\n
According to research from HarrisX, South African shoppers are becoming far more strategic and deal-focused during major sales events. <\/p>\n\n\n\n
40% of South Africans compare prices before purchasing during major sales, 33% make shopping lists ahead of shopping events, and 30% wait specifically for discounts before purchasing certain items.<\/p>\n\n\n\n
The findings also reinforced that South African shoppers are looking for memberships that combine strong value, convenience, entertainment, and reliability.<\/p>\n\n\n\n
Amazon said the sale will offer deep discounts on big-ticket items that members have been waiting to buy.<\/p>\n\n\n\n
This includes savings on school holiday activities, 40% off toys for kids, and essentials for friends-and-family get-togethers.<\/p>\n\n\n\n
Amazon added that Prime Day is a good time to stock up on household items, including irons, air fryers, clothes dryers, braai sets, and Lego. Further deals will be clear to see when Prime Day officially launches. <\/p>\n","protected":false},"excerpt":{"rendered":"
Amazon Prime Day will start on 23 June, offering members in South Africa discounts for seven days. <\/p>\n","protected":false},"author":95,"featured_media":862321,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9872],"tags":[657],"class_list":["post-864260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-amazon"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/864260","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=864260"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/864260\/revisions"}],"predecessor-version":[{"id":864270,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/864260\/revisions\/864270"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/862321"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=864260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=864260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=864260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}