{"id":865252,"date":"2026-07-06T08:14:39","date_gmt":"2026-07-06T06:14:39","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=865252"},"modified":"2026-07-06T08:14:42","modified_gmt":"2026-07-06T06:14:42","slug":"bree-street-welcomes-the-madison-a-new-investment-address-in-cape-town","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/865252\/bree-street-welcomes-the-madison-a-new-investment-address-in-cape-town\/","title":{"rendered":"Bree Street welcomes The Madison, a new investment address in Cape Town"},"content":{"rendered":"\n<p>Cape Town\u2019s city centre continues to attract strong interest from buyers looking for well-located residential property with long-term value.<\/p>\n\n\n\n<p>Positioned at 142 Bree Street, <strong><a href=\"https:\/\/www.themadison.co.za\/?utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article\" target=\"_blank\" rel=\"noreferrer noopener\">The Madison<\/a><\/strong> introduces a new investment-focused address in one of the city\u2019s most connected urban precincts. <\/p>\n\n\n\n<p>Developed by Tricolt Group, the sculptural new landmark brings together architectural presence, lifestyle convenience and access to the continued momentum of Cape Town\u2019s CBD.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.themadison.co.za\/?utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about The Madison.<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The Madison offers<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Executive Suites and One Beds from R2,650,000<\/li>\n\n\n\n<li>One Bedroom Apartments from R3,550,000<\/li>\n\n\n\n<li>Two Bedroom Apartments from R6,815,000<\/li>\n\n\n\n<li>Two and Three Bedroom Simplex Penthouses from R12,440,000<\/li>\n\n\n\n<li>Bespoke In-House Amenities<\/li>\n\n\n\n<li>Curated Retail<\/li>\n<\/ul>\n\n\n\n<p>Registered buyers can join the online sales launch on Wednesday, 29 July 2026 at 1pm, where a R100,000* discount awaits those who reserve on the day.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-3-1024x576.png\" alt=\"\" class=\"wp-image-865260\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-3-1024x576.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-3-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-3-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-3-1536x864.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sculpted Into the Skyline<\/h2>\n\n\n\n<p>Framed by uninterrupted views stretching from Table Mountain to Table Bay, The Madison is designed as a confident addition to Cape Town\u2019s skyline, one that does not compete with its surroundings, but completes them.<\/p>\n\n\n\n<p>Its form is sculptural yet restrained, defined by flowing lines and a fa\u00e7ade that responds to light, movement and perspective. <\/p>\n\n\n\n<p>Every detail has been selected with intention to create a timeless design that doesn\u2019t shout, but speaks with precision.<\/p>\n\n\n\n<p>Spread across 23 floors, The Madison comprises 391 residences designed for a lifestyle shaped by balance, clarity and understated sophistication. <\/p>\n\n\n\n<p>Floor-to-ceiling glazing dissolves the boundary between interior and city, drawing natural light and city views into every home.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-4-1024x576.png\" alt=\"\" class=\"wp-image-865261\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-4-1024x576.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-4-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-4-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-4-1536x864.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-4.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Executive Suites<\/h2>\n\n\n\n<p><strong>Priced from R2,650,000 | USD $182,000 | \u20ac158,000<\/strong><\/p>\n\n\n\n<p>Ideal for secure, lock-up-and-go city living with seamless access to premium amenities. Designed for efficiency without compromise.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sales.themadison.co.za\/?order=default&amp;status=all&amp;landingView=card&amp;unitType=Exec%2520Suite&amp;utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article&amp;utm_content=Exec+Suites\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to explore the Executive Suites.<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Executive One Bed Apartments<\/h2>\n\n\n\n<p><strong>Priced from R3,150,000 | USD $191,000 | \u20ac168,000<\/strong><\/p>\n\n\n\n<p>Perfect for professionals seeking privacy, generous proportions and elevated everyday comfort in the heart of the city.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sales.themadison.co.za\/?order=default&amp;status=all&amp;landingView=card&amp;unitType=Exec%2520Suite%2520One%2520Bed&amp;utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article&amp;utm_content=Exec+One+Bed+Suites\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to explore the Executive One Bed Apartments<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">One Bed Apartments<\/h2>\n\n\n\n<p><strong>Priced from R3,550,000 | USD $212,000 | \u20ac183,000<\/strong><\/p>\n\n\n\n<p>Well-balanced layouts designed for singles or couples who value flexibility, convenience and uninterrupted city views.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sales.themadison.co.za\/?order=default&amp;status=all&amp;landingView=card&amp;unitType=One%2520Bed%2520Apartment&amp;utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article&amp;utm_content=1+Bedroom\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to explore the One Bed Apartments<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Two Bed Apartments<\/h2>\n\n\n\n<p><strong>Priced from R6,815,000 | USD $406,000 | \u20ac352,000<\/strong><\/p>\n\n\n\n<p>Thoughtfully crafted for couples or small families, offering space, flow and long-term liveability in a connected urban setting.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/sales.themadison.co.za\/?order=default&amp;status=all&amp;landingView=card&amp;unitType=Two%2520Bed%2520Apartment&amp;utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article&amp;utm_content=2+Bedroom\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to explore the Two Bed Apartments<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Penthouse Collection<\/h2>\n\n\n\n<p><strong>Priced from R12,440,000 | USD $753,000 | \u20ac652,000<\/strong><\/p>\n\n\n\n<p>Live above the city in a limited selection of penthouse residences that crown The Madison and offer an elevated expression of urban luxury.<\/p>\n\n\n\n<p><a href=\"https:\/\/sales.themadison.co.za\/?order=default&amp;status=all&amp;landingView=card&amp;utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article&amp;utm_content=Penthouse+Collection\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to explore the Penthouse Collection<\/strong>.<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-2-1024x576.png\" alt=\"\" class=\"wp-image-865259\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-2-1024x576.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-2-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-2-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-2-1536x864.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-2.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">The Beat of Bree Street<\/h2>\n\n\n\n<p>Known for its restaurants, caf\u00e9s, galleries, hotels and nightlife, Bree Street is where Cape Town comes alive. <\/p>\n\n\n\n<p>Fast becoming the city\u2019s cultural spine, it is a place where business, lifestyle and creativity intersect effortlessly. <\/p>\n\n\n\n<p>Widely recognised as the epicentre of First Thursdays and Open Streets, Bree Street brings together art walks, caf\u00e9 culture, creative energy and pedestrian-friendly street life, turning everyday urban living into a shared Cape Town ritual.<\/p>\n\n\n\n<p>The Madison, a welcome addition to the precinct, is shaped by a carefully curated collection of lifestyle amenities that mirror the vibrancy of Bree Street.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a><\/a>Exceptional Amenities &amp; Services<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Concierge and reception services<\/li>\n\n\n\n<li>Sixth-floor podium clubhouse with swimming pool<\/li>\n\n\n\n<li>Landscaped outdoor leisure areas<\/li>\n\n\n\n<li>Cape Town\u2019s first Gold\u2019s Gym<\/li>\n\n\n\n<li>Sauna and steam rooms<\/li>\n\n\n\n<li>Flexible co-working spaces<\/li>\n\n\n\n<li>Retail, caf\u00e9, bar and hospitality offerings<\/li>\n\n\n\n<li>Secure parking and controlled access<\/li>\n\n\n\n<li>24-Hour Security CCTV &amp; Security Control Room<\/li>\n<\/ul>\n\n\n\n<p><strong><a href=\"https:\/\/www.themadison.co.za\/?utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about The Madison.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-5-1024x576.png\" alt=\"\" class=\"wp-image-865262\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-5-1024x576.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-5-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-5-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-5-1536x864.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/The-Madison-5.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Positioned for Long-Term Value<\/h2>\n\n\n\n<p>Driven by strong tourism, soaring short-term rental demand and ongoing urban revitalisation, Bree Street continues to outperform as a consistently in-demand urban location.<\/p>\n\n\n\n<p>The Madison offers early buyers the chance to secure an investment in one of Cape Town\u2019s most tightly held and high-performing precincts, where capital growth is estimated at 10% per annum. <\/p>\n\n\n\n<p>Registered buyers receive a R100,000 early investor benefit. The purchase price is VAT-inclusive and free of transfer duty.<\/p>\n\n\n\n<p>For buyers interested in short-term rental returns, The Madison offers professional rental management, creating a seamless, hassle-free ownership experience from guest bookings to day-to-day operations.<\/p>\n\n\n\n<p>What&#8217;s more is that investors The Madison qualifies for both UDZ and Section 13sex tax incentives, allowing eligible investors to claim valuable income tax deductions and further strengthen the long-term investment case, subject to professional tax advice.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.themadison.co.za\/?utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to learn more about The Madison.<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Headline-Image-1600x900-11-1024x576.png\" alt=\"\" class=\"wp-image-865268\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Headline-Image-1600x900-11-1024x576.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Headline-Image-1600x900-11-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Headline-Image-1600x900-11-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Headline-Image-1600x900-11-1536x864.png 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Headline-Image-1600x900-11.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Proudly Developed by Tricolt Group<\/h2>\n\n\n\n<p>The Madison is brought to life by Tricolt Group, a leading South African luxury property developer.<\/p>\n\n\n\n<p>Together, they bring a shared vision for architecture that is enduring, intelligent and emotionally resonant, creating spaces that elevate both the city and the way it is experienced.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.themadison.co.za\/?utm_source=BusinessTech&amp;utm_medium=3rd+Party&amp;utm_campaign=Article\" target=\"_blank\" rel=\"noreferrer noopener\">Visit The Madison&#8217;s website to learn more.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Exceptional design, an elevated lifestyle and lasting quality. The three convictions behind every Tricolt development now arrive on Bree Street, Cape Town.<\/p>\n","protected":false},"author":57,"featured_media":865258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10459],"tags":[19861,2279,23889,11542,23738,4038,25705,25706],"class_list":["post-865252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-apartments","tag-cape-town","tag-developement","tag-invest","tag-launchbase","tag-property","tag-the-madison","tag-tricolt-group"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=865252"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865252\/revisions"}],"predecessor-version":[{"id":865503,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865252\/revisions\/865503"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/865258"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=865252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=865252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=865252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}