{"id":865485,"date":"2026-07-05T13:31:24","date_gmt":"2026-07-05T11:31:24","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=865485"},"modified":"2026-07-05T13:31:28","modified_gmt":"2026-07-05T11:31:28","slug":"businesstech-sets-record-for-readership-and-marketing-campaigns-in-2026","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/media\/865485\/businesstech-sets-record-for-readership-and-marketing-campaigns-in-2026\/","title":{"rendered":"BusinessTech sets record for readership and marketing campaigns in 2026"},"content":{"rendered":"\n<p>BusinessTech has achieved a new record for both readership and marketing campaigns in the first half of 2026.<\/p>\n\n\n\n<p>As South Africa&#8217;s largest and most influential business news website, BusinessTech is the platform of choice for the country&#8217;s business decision-makers.<\/p>\n\n\n\n<p>This is reflected in the strong growth BusinessTech has seen this year, surpassing its readership count and number of marketing campaigns booked compared to the first half of 2025.<\/p>\n\n\n\n<p>Overall readers for the period of 1 January to 30 June 2026 is up by 19%, compared to the same period in 2025.<\/p>\n\n\n\n<p>BusinessTech has also seen an increased number of advertising campaigns booked on the site in the first half of 2026, compared to the same period last year.<\/p>\n\n\n\n<p>&#8220;This strong performance sets the tone for an excellent second-half of 2026,&#8221; said Broad Media CCO Kevin Lancaster.<\/p>\n\n\n\n<p>&#8220;BusinessTech continues to lead the way as South Africa&#8217;s best business publication, and we maintain our position as the first place the country&#8217;s top decision-makers go to get their daily news,&#8221; said Lancaster.<\/p>\n\n\n\n<p>&#8220;We are also the platform of choice for South Africa&#8217;s leading companies who want to reach these influential decision-makers through effective marketing campaigns.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech has achieved a new record for both readership and marketing campaigns in the first half of 2026.<\/p>\n","protected":false},"author":10,"featured_media":855621,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5554],"tags":[15989,9982],"class_list":["post-865485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-broad-media","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=865485"}],"version-history":[{"count":7,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865485\/revisions"}],"predecessor-version":[{"id":865496,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865485\/revisions\/865496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/855621"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=865485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=865485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=865485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}