{"id":865762,"date":"2026-07-08T11:57:29","date_gmt":"2026-07-08T09:57:29","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=865762"},"modified":"2026-07-08T12:00:04","modified_gmt":"2026-07-08T10:00:04","slug":"netflix-signs-deal-with-e-tv-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/865762\/netflix-signs-deal-with-e-tv-in-south-africa\/","title":{"rendered":"Netflix signs deal with E-tv in South Africa"},"content":{"rendered":"\n

South African entertainment company eMedia has announced a content licensing partnership between free-to-air broadcaster E-tv and Netflix.<\/p>\n\n\n\n

This collaboration will make select E-tv original productions available to Netflix audiences across Africa, extending the reach of local shows beyond traditional linear television.<\/p>\n\n\n\n

The partnership will launch with E-tv’s new daily drama, The Four of Us.\u00a0The group noted that additional opportunities will be explored in the future.\u00a0<\/p>\n\n\n\n

Episodes will be available on Netflix within 24 hours of their E-tv premiere, \u201cgiving viewers even more ways to enjoy the series.\u201d<\/p>\n\n\n\n

The Four of Us, produced by Tshedza Pictures, premiered on E-tv on June 29, 2026, and launched on Netflix on June 30.\u00a0<\/p>\n\n\n\n

It takes over the prime 20h00 weeknight slot previously occupied by the long-running soap opera Scandal!, which aired for 23 years. This also marks Tshedza Pictures’ first project for E-tv.<\/p>\n\n\n\n

Under the agreement with Netflix, new episodes of The Four of Us will be available the day after they broadcast on E-tv.\u00a0<\/p>\n\n\n\n

The series will air daily at 20h00 on E-tv, with episodes becoming available on Netflix at 09h00 the following day.<\/p>\n\n\n\n

\u201cThe arrangement gives audiences greater flexibility to watch on demand, while significantly extending the visibility of one of eMedia’s landmark local productions,\u201d said eMedia.<\/p>\n\n\n\n

The broadcaster said the agreement highlights a significant change in the way content is distributed across Africa.<\/p>\n\n\n\n

The group explained that free-to-air broadcasting and global streaming are becoming increasingly complementary rather than competing. <\/p>\n\n\n\n

It said that a broadcaster focused on free-to-air services can develop new distribution models that enhance the longevity and commercial appeal of local content, while still catering to its core audience.\u00a0<\/p>\n\n\n\n

More accessibility for the rest of the country<\/h2>\n\n\n\n
\"\"<\/a>
E-tv’s The Four of Us cast<\/figcaption><\/figure>\n\n\n\n

For Netflix, this represents an effort to strengthen partnerships with established African broadcasters, creating a sustainable flow of locally-owned and produced content that can cross borders.<\/p>\n\n\n\n

\u201cThis is an important milestone for eMedia as we continue to evolve our content strategy and meet audiences wherever they choose to watch,\u201d said eMedia Chief Content Officer Marlon Davids.<\/p>\n\n\n\n

\u201cWorking with Netflix enables us to take our content further, while continuing to deliver strong local entertainment to the free-to-air audiences at the centre of what we do,\u201d he said.<\/p>\n\n\n\n

Netflix VP of Content for the Middle East & Africa, Ben Amadasun, said that the licensing agreement with eMedia marks an exciting new chapter in their commitment to bringing the best of South African storytelling to our members.<\/p>\n\n\n\n

“As we celebrate 10 years in Mzansi, we believe that E-tv’s creative ambition and Netflix’s passion for African stories can open a new era for South African content\u2014one that resonates across the continent and beyond for generations to come,\u201d said Amadasun.<\/p>\n","protected":false},"excerpt":{"rendered":"

A new partnership between local E-tv and Netflix is launching in South Africa.<\/p>\n","protected":false},"author":127,"featured_media":865765,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2074795135494176987","_sma_x_attempts":1,"footnotes":""},"categories":[9876],"tags":[4294,263],"class_list":["post-865762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-e-tv","tag-netflix"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865762","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=865762"}],"version-history":[{"count":6,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865762\/revisions"}],"predecessor-version":[{"id":865778,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/865762\/revisions\/865778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/865765"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=865762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=865762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=865762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}