{"id":866447,"date":"2026-07-17T12:13:17","date_gmt":"2026-07-17T10:13:17","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=866447"},"modified":"2026-07-17T12:13:17","modified_gmt":"2026-07-17T10:13:17","slug":"why-a-leading-south-african-bank-has-advertised-on-businesstech-for-a-decade","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/866447\/why-a-leading-south-african-bank-has-advertised-on-businesstech-for-a-decade\/","title":{"rendered":"Why a leading South African bank has advertised on BusinessTech for a decade"},"content":{"rendered":"\n<p>A top South African bank has chosen to advertise its services on BusinessTech for over a decade, thanks to the excellent returns it offers.<\/p>\n\n\n\n<p>The South African banking sector is highly competitive, so local banks must make every effort to stand out.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>BusinessTech marketing packages are the ideal choice for this, providing excellent reach, impact, and measurable results.<\/p>\n\n\n\n<p>One of South Africa\u2019s biggest banks realised this ten years ago and has continued to book marketing packages with BusinessTech each year since.<\/p>\n\n\n\n<p>Across all these bookings, the BusinessTech marketing team helped the bank achieve the best possible returns and reach the right audience.<\/p>\n\n\n\n<p><strong>Sponsored articles<\/strong> and <strong>social media promotions<\/strong> on Facebook, X, and LinkedIn were a frequent choice, with the bank booking articles outlining their services, which were then promoted on BusinessTech\u2019s social media accounts.<\/p>\n\n\n\n<p>These sponsored articles highlighted the bank&#8217;s product portfolio, customer service, and the value it offers to its South African customers.<\/p>\n\n\n\n<p><strong>Homepage takeovers<\/strong>, <strong>run-of-site banners<\/strong>, and <strong>category banners<\/strong> were another popular choice for the bank.<\/p>\n\n\n\n<p>These banners provided consistent exposure in high-traffic areas on BusinessTech, driving higher click-through rates for the bank.<\/p>\n\n\n\n<p>The bank also booked several <strong>Business Talk with Michael Avery interviews<\/strong>, where its leadership and key personnel were able to discuss the latest trends and position the bank as a thought leader.<\/p>\n\n\n\n<p>The BusinessTech marketing team ran <strong>surveys<\/strong> for the bank as well.<\/p>\n\n\n\n<p>These surveys provided the bank with actionable data from BusinessTech\u2019s influential audience of decision-makers.<\/p>\n\n\n\n<p>Thanks to the high returns these packages all offered, the bank has returned year after year to advertise with BusinessTech.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>BusinessTech audience and booking a marketing package<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1-1024x576.jpg\" alt=\"\" class=\"wp-image-866449\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1-1536x864.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/BusinessTech-Promo-Article-1600x900-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>BusinessTech is the ideal choice for marketing thanks to its impressive audience, which consists of <strong>5.3 million monthly readers.<\/strong><\/p>\n\n\n\n<p>Many of these readers are also influential business decision makers, holding notable positions at their companies.<\/p>\n\n\n\n<p>This includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>131,000 C-levels\/Directors<\/li>\n\n\n\n<li>856,000 Business Owners<\/li>\n\n\n\n<li>712,000 Senior Managers<\/li>\n\n\n\n<li>2.4 million Junior\/Middle Managers<\/li>\n<\/ul>\n\n\n\n<p>The BusinessTech marketing team will also make it as simple as possible to reach this influential audience by handling every part of the process on your behalf once you book a marketing package.<\/p>\n\n\n\n<p>This includes taking care of everything from content creation to performance optimisation, ensuring you get the best results. <\/p>\n\n\n\n<p>If your company would like to benefit from advertising on BusinessTech, <a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>contact the BusinessTech marketing team here.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of South Africa\u2019s leading banks has booked marketing packages on BusinessTech for ten years in a row, trusting us to advertise its services to the right audiences.<\/p>\n","protected":false},"author":57,"featured_media":866448,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2078060652975825386","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[19585,9982,25833],"class_list":["post-866447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-business-talk-with-michael-avery","tag-businesstech","tag-south-african-bank"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/866447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=866447"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/866447\/revisions"}],"predecessor-version":[{"id":866452,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/866447\/revisions\/866452"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/866448"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=866447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=866447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=866447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}