{"id":867013,"date":"2026-07-26T17:00:00","date_gmt":"2026-07-26T15:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=867013"},"modified":"2026-07-24T15:25:20","modified_gmt":"2026-07-24T13:25:20","slug":"the-man-making-r294900-a-day-running-the-biggest-beer-company-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/867013\/the-man-making-r294900-a-day-running-the-biggest-beer-company-in-south-africa\/","title":{"rendered":"The man making R294,900 a day running the biggest beer company in South Africa"},"content":{"rendered":"\n<p>Over the past three years, AB InBev has paid its global CEO R294,876 per day in remuneration, according to available reports.<\/p>\n\n\n\n<p>An analysis of the beverage and brewing company\u2019s remuneration reports by BusinessTech shows that the CEO Michel Doukeris earned R322.89 million between 2023 and 2025.<\/p>\n\n\n\n<p>AB InBev is the world&#8217;s largest beer company and the dominant player in South Africa through its subsidiary, South African Breweries (SAB).<\/p>\n\n\n\n<p>The group has held that position since its $107 billion acquisition of SABMiller in 2016, which brought South Africa&#8217;s largest brewer under its control.<\/p>\n\n\n\n<p>SAB has long been the country&#8217;s leading beer producer, with roots dating back to Charles Glass&#8217;s Castle Brewery in the late 19th century.<\/p>\n\n\n\n<p>Its key brands include Castle Lager, Carling Black Label and Hansa Pilsener. Its established distribution network has helped AB InBev maintain its top position in the local market.<\/p>\n\n\n\n<p>Doukeris, a Brazilian businessman born in 1973, became CEO of AB InBev in July 2021 after succeeding long-serving chief executive Carlos Brito.<\/p>\n\n\n\n<p>He joined the company in 1996 and held several leadership positions across Latin America, China, Asia Pacific and North America before taking over the top job.<\/p>\n\n\n\n<p>He studied chemical engineering at the Federal University of Santa Catarina in Brazil and completed a master&#8217;s degree at Funda\u00e7\u00e3o Getulio Vargas.<\/p>\n\n\n\n<p>He later attended executive programmes at the Wharton School and the Kellogg School of Management in the United States.<\/p>\n\n\n\n<p>While his total remuneration appears substantial, the company&#8217;s annual reports show that most of his earnings depend on performance-related incentives rather than a fixed salary.<\/p>\n\n\n\n<p>Between 2023 and 2025, Doukeris received total remuneration of $19.51 million, equivalent to R322.89 million using the exchange rate published in the company&#8217;s 2025 annual report.<\/p>\n\n\n\n<p>This excludes long-term share awards whose eventual value depends on future market performance.<\/p>\n\n\n\n<p>It should be noted that AB InBev&#8217;s annual reports do not disclose Michel Doukeris&#8217; individual remuneration for 2021 and 2022.<\/p>\n\n\n\n<p>Compensation for those years was reported only as a combined figure for the company&#8217;s entire Executive Committee.<\/p>\n\n\n\n<p>As a result, the remuneration figures analysed cover only the years 2023, 2024 and 2025, when his individual pay was disclosed in the annual reports.<\/p>\n\n\n\n<p>His remuneration consisted of R101.95 million in 2023, R126.61 million in 2024 and R94.34 million in 2025.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">His performance as CEO was key <\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev-1024x576.jpg\" alt=\"\" class=\"wp-image-867024\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev-1536x864.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/AB-InBev.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>His base salary increased steadily from $1.39 million in 2023 to $1.53 million in 2025. However, annual bonuses accounted for the largest portion of his remuneration and fluctuated depending on the company&#8217;s financial performance.<\/p>\n\n\n\n<p>The reports explained that bonuses are determined using a combination of company, business unit and individual performance targets.<\/p>\n\n\n\n<p>These include measures such as revenue growth, profitability, long-term value creation and sustainability objectives.<\/p>\n\n\n\n<p>For 2023, the company said it &#8220;partially achieved its aggregated company and business unit performance targets&#8221;, which resulted in Doukeris receiving a bonus of approximately $4.54 million.<\/p>\n\n\n\n<p>His highest remuneration came in 2024 after AB InBev exceeded its financial targets. According to the report, the company achieved 118% of its aggregated company and business unit performance goals, while Doukeris achieved 78% of his individual targets.<\/p>\n\n\n\n<p>&#8220;The combined Company, Business Unit and Individual performance targets resulted in an aggregate payout achievement of 106% for the CEO,&#8221; the company said.<\/p>\n\n\n\n<p>As a result, he received a bonus of \u20ac5.46 million, equivalent to approximately $5.92 million. His remuneration declined in 2025 after the company fell short of several financial objectives.&nbsp;<\/p>\n\n\n\n<p>Although the reports indicate he achieved 96% of his individual targets, company performance weighed heavily on the final outcome, with one key Organic EBITDA target reaching only 58%.<\/p>\n\n\n\n<p>Consequently, his annual bonus fell to approximately $3.91 million, reducing his total remuneration for the year despite his strong individual performance.<\/p>\n\n\n\n<p>The company&#8217;s latest financial results suggest business momentum has continued into 2026.&nbsp;<\/p>\n\n\n\n<p>During the first quarter, AB InBev reported a 5.8% increase in revenue, a 27% rise in non-alcoholic beer revenue and 5.3% growth in normalised EBITDA to $5.44 billion.<\/p>\n\n\n\n<p>The totals below reflect cash and immediate benefits, excluding the unvested, variable-market-value of his Long-Term Incentives, which are granted in shares rather than a single cash equivalent in the reports.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><div class=\"table-responsive\"><table class=\"table\" class=\"has-fixed-layout\"><tbody><tr><th>Year<\/th><th>Base Salary (USD)<\/th><th>Annual Bonus (USD)<\/th><th>Pension &amp; Benefits (USD)<\/th><th>Total Remuneration (USD)<\/th><th>Total Remuneration (ZAR)*<\/th><\/tr><tr><td><strong>2023<\/strong><\/td><td>$1.39 million<\/td><td>$4.54 million<\/td><td>$0.23 million<\/td><td><strong>$6.16 million<\/strong><\/td><td><strong>R 101.95 million<\/strong><\/td><\/tr><tr><td><strong>2024<\/strong><\/td><td>$1.50 million<\/td><td>$5.92 million<\/td><td>$0.23 million<\/td><td><strong>$7.65 million<\/strong><\/td><td><strong>R 126.61 million<\/strong><\/td><\/tr><tr><td><strong>2025<\/strong><\/td><td>$1.53 million<\/td><td>$3.91 million<\/td><td>$0.26 million<\/td><td><strong>$5.70 million<\/strong><\/td><td><strong>R 94.34 million<\/strong><\/td><\/tr><tr><td><strong>Total<\/strong><\/td><td><strong>$4.42 million<\/strong><\/td><td><strong>$14.37 million<\/strong><\/td><td><strong>$0.72 million<\/strong><\/td><td><strong>$19.51 million<\/strong><\/td><td><strong>R 322.89 million<\/strong><\/td><\/tr><\/tbody><\/table><\/div><figcaption class=\"wp-element-caption\"><em>The rand conversions use the latest closing exchange rate provided in the 2025 Annual Report (as of 31 December 2025), which is $1\/R16.55.<\/em><\/figcaption><\/figure>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The largest beer company in the world, including South Africa, has paid its CEO R294,876 per day, according to available reports.<\/p>\n","protected":false},"author":92,"featured_media":867023,"comment_status":"open","ping_status":"","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2081394367491719359","_sma_x_attempts":1,"footnotes":""},"categories":[9872],"tags":[10995,25881,4914,853],"class_list":["post-867013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-ab-inbev","tag-michel-doukeris","tag-sab-miller","tag-south-africa"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/867013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/92"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=867013"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/867013\/revisions"}],"predecessor-version":[{"id":867027,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/867013\/revisions\/867027"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/867023"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=867013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=867013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=867013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}