{"id":867524,"date":"2026-07-28T09:35:25","date_gmt":"2026-07-28T07:35:25","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=867524"},"modified":"2026-07-28T09:42:15","modified_gmt":"2026-07-28T07:42:15","slug":"how-south-african-companies-get-their-press-releases-published-on-businesstech","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/867524\/how-south-african-companies-get-their-press-releases-published-on-businesstech\/","title":{"rendered":"How South African companies get their press releases published on BusinessTech"},"content":{"rendered":"\n<p>\u201cDid you receive our press release and are you going to publish it?\u201d<\/p>\n\n\n\n<p>This is the number one question we receive at BusinessTech from PR agencies and companies.<\/p>\n\n\n\n<p>95% of the time, the answer to that questions is: \u201cYes we received it, but we are not going to publish it.\u201d<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact BusinessTech<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>There are several reasons why the large majority of a company\u2019s press releases go unpublished, as detailed below.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. You are getting lost in the crowd<\/h3>\n\n\n\n<p>As South Africa&#8217;s largest business news publication, BusinessTech receives an average of 50-100 press releases per day.<\/p>\n\n\n\n<p>Priority on what is reported on is given to important or breaking news involving the industry\u2019s leading players.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Press releases are not unique<\/h3>\n\n\n\n<p>Many companies are doing great things and share their stories using press releases, with the aim of getting news coverage.<\/p>\n\n\n\n<p>Unfortunately, many of their competitors are doing or have done the same thing. <\/p>\n\n\n\n<p>If you are second or third to the party, it is unlikely your press release will get covered, as it is not newsworthy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. No relationship with the publisher<\/h3>\n\n\n\n<p>Many companies get their PR agencies to send press releases to a publisher without having interacted with the publisher before.<\/p>\n\n\n\n<p>A company must first build a direct relationship with a publisher to ensure their news is not lost in the crowd.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to contact BusinessTech<\/a><\/strong><\/li>\n<\/ul>\n\n\n\n<p>In the case of BusinessTech, we do not have any relationships with PR agencies. We only establish media relationships with companies. <\/p>\n\n\n\n<p>We are also happy to work with PR agencies once a company-publisher relationship has been established.<\/p>\n\n\n\n<p>The graph below shows you&nbsp;<strong>how not to<\/strong>&nbsp;send press releases to a publisher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Wrong-Way-Final.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"500\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Wrong-Way-Final.jpg\" alt=\"\" class=\"wp-image-867537\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Wrong-Way-Final.jpg 867w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Wrong-Way-Final-300x173.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Wrong-Way-Final-768x443.jpg 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/a><\/figure>\n\n\n\n<p>The graph below shows you&nbsp;<strong>the correct way<\/strong>&nbsp;to build a relationship with a publisher.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Right-Way-Final.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"500\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Right-Way-Final.jpg\" alt=\"\" class=\"wp-image-867538\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Right-Way-Final.jpg 867w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Right-Way-Final-300x173.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/07\/Right-Way-Final-768x443.jpg 768w\" sizes=\"auto, (max-width: 867px) 100vw, 867px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Get your press releases published \u2013 Guaranteed<\/h3>\n\n\n\n<p>BusinessTech also offers companies the option of guaranteed publication of their press releases.<\/p>\n\n\n\n<p>This is done through a partner content booking.<\/p>\n\n\n\n<p>Our partner content services let companies have their press releases published on BusinessTech \u2013 and allows them to control the message.<\/p>\n\n\n\n<p>Companies also receive links of their choice placed in the article, social media promotions, and full performance reports.<\/p>\n\n\n\n<p>To find out more about our partner content services and building a relationship with BusinessTech, contact Kevin Lancaster on <strong><a href=\"mailto:kevin@businesstech.co.za\" target=\"_blank\" rel=\"noreferrer noopener\">kevin@businesstech.co.za<\/a><\/strong> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech offers companies the option of guaranteed publication of their press releases.<\/p>\n","protected":false},"author":71,"featured_media":856400,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2082007155121561602","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[9982,25345,25927],"class_list":["post-867524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-pr","tag-press-release"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/867524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=867524"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/867524\/revisions"}],"predecessor-version":[{"id":867707,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/867524\/revisions\/867707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/856400"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=867524"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=867524"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=867524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}