{"id":869106,"date":"2026-08-07T11:49:19","date_gmt":"2026-08-07T09:49:19","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=869106"},"modified":"2026-08-07T11:49:21","modified_gmt":"2026-08-07T09:49:21","slug":"south-africas-most-trusted-form-of-online-advertising","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/869106\/south-africas-most-trusted-form-of-online-advertising\/","title":{"rendered":"South Africa\u2019s most trusted form of online advertising"},"content":{"rendered":"\n<p>Sponsored articles are the best way to build trust in your brand, according to advertising data in South Africa.<\/p>\n\n\n\n<p>This is based on findings from the Digital Marketing Report South Africa, which found that 82% of South African consumers rely on online articles and product reviews when researching products and services they are considering buying.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Additionally, the report indicated that<strong> 76% of respondents trusted sponsored articles <\/strong>more than any other advertising format when making their purchasing decisions.<\/p>\n\n\n\n<p>Based on this data, sponsored articles are clearly the most powerful tool for companies to build trust with consumers.<\/p>\n\n\n\n<p>In doing so, South African companies will also generate stronger returns on their advertising budgets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BusinessTech \u2013 The top choice<\/h3>\n\n\n\n<p>With an impressive <strong>5.3 million monthly readers<\/strong>, BusinessTech is South Africa\u2019s foremost business news website &#8211; making it the best website upon which to promote your sponsored articles.<\/p>\n\n\n\n<p>The majority of this audience also holds the purchasing power in their homes and businesses.<\/p>\n\n\n\n<p>This influential audience includes the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>131,000<\/strong> C-levels and Directors<\/li>\n\n\n\n<li><strong>856,000<\/strong> Business Owners<\/li>\n\n\n\n<li><strong>712,000<\/strong> Senior Managers<\/li>\n\n\n\n<li><strong>2.4 million<\/strong> Junior and Middle Managers<\/li>\n<\/ul>\n\n\n\n<p>Throughout your campaign, the BusinessTech marketing team will work closely with you to ensure the best possible results.<\/p>\n\n\n\n<p>This includes writing and publishing your article, promoting it on social media, and providing a detailed performance report at the end of the campaign.<\/p>\n\n\n\n<p>Thanks to this focused approach, the entire process remains simple for you and delivers the best possible ROI on your business\u2019s marketing spend.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Industry data shows that sponsored articles are consistently viewed as the most trusted form of online advertising in South Africa.<\/p>\n","protected":false},"author":57,"featured_media":869107,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2085664758540251174","_sma_facebook_post_id":"191437357620492_2169295187224214","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[9982,853,15073],"class_list":["post-869106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-south-africa","tag-sponsored-articles"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/869106","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=869106"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/869106\/revisions"}],"predecessor-version":[{"id":869230,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/869106\/revisions\/869230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/869107"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=869106"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=869106"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=869106"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}