{"id":869604,"date":"2026-08-11T09:03:17","date_gmt":"2026-08-11T07:03:17","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=869604"},"modified":"2026-08-11T09:03:19","modified_gmt":"2026-08-11T07:03:19","slug":"end-of-an-era-for-uber-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/869604\/end-of-an-era-for-uber-in-south-africa\/","title":{"rendered":"End of an era for Uber in South Africa"},"content":{"rendered":"\n<p>Uber has informed its customers in South Africa that the UberX ride service will be discontinued on 1 September 2026.&nbsp;<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/mybroadband.co.za\/news\/motoring\/661889-uber-shutting-down-flagship-service-in-south-africa.html\"><strong>MyBroadband<\/strong><\/a>, the announcement follows an earlier notice given to users in Johannesburg in May 2026 about the service ending.<\/p>\n\n\n\n<p>The UberX service is a low-cost option for the ride-sharing platform, which <a href=\"https:\/\/businesstech.co.za\/news\/trending\/65748\/uber-taxi-launches-low-cost-service-in-joburg\/\">launched in Cape Town in June 2014<\/a>, before expanding to Johannesburg that August.<\/p>\n\n\n\n<p>Uber launched in South Africa in August 2013.<\/p>\n\n\n\n<p>In contrast to the higher-end Uber Black service, which features premium vehicles like Mercedes and Audi, the UberX service had more economic and comfortable-class vehicles.<\/p>\n\n\n\n<p>The service had Toyota Corolla-class vehicles, equipped with seats for up to four passengers, making them a go-to for ferrying friends and family to destinations.<\/p>\n\n\n\n<p>In a notice sent to customers earlier this week, Uber announced it was officially bidding farewell to the service to pave the way for a simpler, more tailored lineup.<\/p>\n\n\n\n<p>\u201cWhether you\u2019re looking for an everyday budget saver or a bit of extra legroom, we\u2019ve upgraded your options so you can ride exactly how you want to,\u201d Uber said.<\/p>\n\n\n\n<p>Starting next month, South Africans will have four options to choose from when booking a ride with Uber:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uber Go<\/strong> &#8211; A smaller car at a lower price, ideal for quick trips around town.<\/li>\n\n\n\n<li><strong>Uber Comfort<\/strong> &#8211; Features newer cars with extra space and the option to request a quiet ride.<\/li>\n\n\n\n<li><strong>Uber Black<\/strong> &#8211; Offers top-tier drivers and premium vehicles, along with extended wait times.<\/li>\n\n\n\n<li><strong>Uber Reserve<\/strong> &#8211; Allows users to book trips up to 90 days in advance with guaranteed pricing and timely pickups.<\/li>\n<\/ul>\n\n\n\n<p>MyBroadband noted that the South African e-hailing industry has increasingly focused on budget options to accommodate lower-income users in recent years.<\/p>\n\n\n\n<p>However, driving-skills experts warn that the competition between companies like Uber and Bolt has led to a race to the bottom across various areas, including service standards and safety.&nbsp;<\/p>\n\n\n\n<p>Uber, in particular, has faced criticism compared to its early years in the country when it quickly gained popularity among affluent and middle-class consumers. <\/p>\n\n\n\n<p>The popularity of ride-sharing has also brought the industry under scrutiny from authorities\u2014looking to tighten regulations on the sector\u2014as well as from competing taxi services.<\/p>\n\n\n\n<p>Scammers and fraudsters have also increasingly targeted users, prompting alerts and updates to safety features from platforms.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fake Uber drivers on the rise in South Africa<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-2026-08-11T084608.967.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-2026-08-11T084608.967-1024x576.png\" alt=\"\" class=\"wp-image-869624\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-2026-08-11T084608.967-1024x576.png 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-2026-08-11T084608.967-300x169.png 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-2026-08-11T084608.967-768x432.png 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Untitled-design-2026-08-11T084608.967.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Earlier this month, South African travellers using Uber to and from airports were warned to be cautious of fraudulent drivers posing as Uber representatives.<\/p>\n\n\n\n<p>In an&nbsp;<a href=\"https:\/\/omny.fm\/shows\/capetalk-breakfast\/live-and-local-fake-e-hailing-drivers-still-touting-for-business-at-airports\">interview<\/a>&nbsp;with Cape Talk, frequent traveller Johan van Schalkwyk reported that these individuals were cheating unsuspecting people out of thousands of rands.<\/p>\n\n\n\n<p>\u201cThey are offering the services like they were an Uber to unsuspecting people. They are scamming them,\u201d he said.<\/p>\n\n\n\n<p>Van Schalkwyk added that there were several online groups in which tourists and travellers to South Africa had spoken about being scammed in this manner.<\/p>\n\n\n\n<p>\u201cThe thing you read often is someone saying \u2018my trip should have been R420, but I got to the hotel and connected to the Wi-Fi to see I\u2019ve been charged R4,200,\u201d he said.<\/p>\n\n\n\n<p>However, he did not clarify how these fraudulent e-hailing drivers were able to impose higher charges.&nbsp;<\/p>\n\n\n\n<p>Given that the victims had money deducted from their bank accounts, they likely shared their card information with the scammers.&nbsp;<\/p>\n\n\n\n<p>Van Schalkwyk expressed significant concern about the audacity of the scammers\u2019 methods.&nbsp;He mentioned that many airports had enhanced security and put up signs directing travellers to official e-hailing zones.&nbsp;<\/p>\n\n\n\n<p>Despite this, Van Schalkwyk indicated that the problem persisted at night, suggesting that the security measures were only in effect during daytime hours.<\/p>\n\n\n\n<p>He suggested that a possible solution was to formalise \u201cgood\u201d taxi operators and give them a place where they can offer their services.<\/p>\n\n\n\n<p>\u201cMake it clear that this is an approved taxi pickup area. That improves the situation, and it gives those legit drivers a real place to make money and to do business,\u201d Van Schalkwyk said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Uber will discontinue the UberX ride service from 1 September, 2026.\u00a0<\/p>\n","protected":false},"author":127,"featured_media":864933,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"failed","_sma_x_autopost_error":"Instagram publishing failed: Instagram returned HTTP 400: Media ID is not available","_sma_x_post_id":"2087072538866102605","_sma_facebook_post_id":"191437357620492_2172853160201750","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[11119],"tags":[22797,6457],"class_list":["post-869604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-johannebsurg","tag-uber"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/869604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=869604"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/869604\/revisions"}],"predecessor-version":[{"id":869639,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/869604\/revisions\/869639"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/864933"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=869604"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=869604"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=869604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}