{"id":870059,"date":"2026-08-14T11:53:35","date_gmt":"2026-08-14T09:53:35","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=870059"},"modified":"2026-08-14T11:53:38","modified_gmt":"2026-08-14T09:53:38","slug":"south-african-businesses-most-expensive-marketing-mistake-and-the-simple-solution","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/870059\/south-african-businesses-most-expensive-marketing-mistake-and-the-simple-solution\/","title":{"rendered":"South African businesses\u2019 most expensive marketing mistake \u2013 And the simple solution"},"content":{"rendered":"\n<p>South African companies are constantly on the hunt for high-impact ways to attract customers and improve growth during times of economic uncertainty.<\/p>\n\n\n\n<p>However, when budgets come under pressure, marketing is typically one of the first areas to be scaled back, as companies look to reduce costs and streamline operations.<\/p>\n\n\n\n<p>This is a mistake. Marketing is essential to drive sales for your products, build trust with customers, and secure new clients.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>When business is down or sales are low, cutting the marketing budget is counterintuitive, as it is the only way to ensure brand visibility and drive sales.<\/p>\n\n\n\n<p>By scaling back your marketing, you immediately give up market share to your competitors \u2013 and it\u2019s extremely difficult to regain the same position.<\/p>\n\n\n\n<p>To rebuild awareness of your brand, you will have to invest considerably more resources than it would have taken to maintain it consistently.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The right marketing solutions<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><a  data-lightbox=\"post-image\" href=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1-1024x576.jpg\" alt=\"\" class=\"wp-image-870063\" srcset=\"https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1-1024x576.jpg 1024w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1-300x169.jpg 300w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1-768x432.jpg 768w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1-1536x864.jpg 1536w, https:\/\/businesstech.co.za\/news\/wp-content\/uploads\/2026\/08\/Business-Tech-Article-1600-900-1.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Marketing is more than just an expense \u2013 it is the critical factor that determines a company&#8217;s success.<\/p>\n\n\n\n<p>To achieve the best results, you must choose the right partner.<\/p>\n\n\n\n<p>BusinessTech is South Africa\u2019s largest and most influential business news website, and offers a diverse array of advertising solutions to build highly effective marketing strategies.<\/p>\n\n\n\n<p>These solutions include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sponsored articles with social media promotion<\/li>\n\n\n\n<li>Homepage and category takeovers<\/li>\n\n\n\n<li>Premium display advertising<\/li>\n\n\n\n<li>Podcast features on Business Talk with Michael Avery<\/li>\n\n\n\n<li>Professional review videos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">BusinessTech audience<\/h3>\n\n\n\n<p>BusinessTech reaches a massive audience of South Africans, with over <strong>5.3 million monthly readers<\/strong> \u2013 including many of South Africa\u2019s key business decision makers.<\/p>\n\n\n\n<p>BusinessTech\u2019s monthly readership includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>131,000<\/strong> C-levels and directors.<\/li>\n\n\n\n<li><strong>856,000<\/strong> business owners.<\/li>\n\n\n\n<li><strong>712,000<\/strong> senior managers.<\/li>\n\n\n\n<li><strong>2.4 million<\/strong> junior and middle managers.<\/li>\n<\/ul>\n\n\n\n<p>This makes BusinessTech the ideal choice for South African companies looking to reach South African professionals.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech is the ideal marketing partner for South African that are targeting growth.<\/p>\n","protected":false},"author":57,"featured_media":870064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2088202478437204035","_sma_facebook_post_id":"191437357620492_2175816406572092","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[9982],"class_list":["post-870059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=870059"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870059\/revisions"}],"predecessor-version":[{"id":870109,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870059\/revisions\/870109"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/870064"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=870059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=870059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=870059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}