{"id":870771,"date":"2026-08-18T15:30:00","date_gmt":"2026-08-18T13:30:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=870771"},"modified":"2026-08-18T14:37:03","modified_gmt":"2026-08-18T12:37:03","slug":"r26-billion-private-school-giant-in-south-africa-signs-huge-sponsorship-deal","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/lifestyle\/870771\/r26-billion-private-school-giant-in-south-africa-signs-huge-sponsorship-deal\/","title":{"rendered":"R26 billion private school giant in South Africa signs huge sponsorship deal"},"content":{"rendered":"\n

Private Education group, Advtech Limited (Advtech), has announced a three-year partnership with Cricket South Africa (CSA).<\/p>\n\n\n\n

The agreement assigns Advtech as the official sponsor of the National U13, U16, and U19 Boys’ and Girls’ Youth Weeks, as well as Women\u2019s Test Cricket. <\/p>\n\n\n\n

In the agreement, Advtech will also serve as an associate partner of Men\u2019s Test Cricket.<\/p>\n\n\n\n

The education group said that this partnership aims to increase participation in the sport and actively contribute to developing South Africa\u2019s future talent through educational initiatives.<\/p>\n\n\n\n

\u201cWe are excited about teaming up with Advtech. This partnership goes beyond what happens on the field,\u201d CSA CEO Pholetsi Moseki said.<\/p>\n\n\n\n

\u201cFor CSA, it is important that our work has a meaningful social impact, and partnering with Advtech strengthens the connection between cricket, education and the development of young people throughout our pathway.\u201d<\/p>\n\n\n\n

He explained that introducing young boys and girls to cricket through the KFC Mini-Cricket program, the Youth Weeks programme, and the professional game is crucial. <\/p>\n\n\n\n

He said that education plays an important role at every level of the sport and that this partnership aims to enhance support for the system and help prepare cricketers for opportunities beyond their playing careers.<\/p>\n\n\n\n

As the Education Partner for the National Youth Weeks, Advtech said it is committed to investing in the sport and its young players. <\/p>\n\n\n\n

Advtech said this initiative reflects the group’s broader dedication to shaping the lives and futures of young people throughout South Africa.<\/p>\n\n\n\n

In 2025, the U16 and U19 Youth Weeks featured 850 players from all nine provinces and saw more than 350 matches.<\/p>\n\n\n\n

In line with Cricket South Africa’s efforts to professionalise women’s cricket, Advtech announced plans to enhance the pathway to elite-level play by implementing specialised girls’ cricket programmes in select schools.<\/p>\n\n\n\n

\u201cOur partnership with Cricket South Africa extends across the sport, from grassroots to the elite Men\u2019s and Women\u2019s teams,” said Advtech CEO Geoff Whyte.<\/p>\n\n\n\n

“It represents a powerful investment into South Africa\u2019s most inclusive sporting code that will also significantly benefit our brands,\u201d he said.<\/p>\n\n\n\n

Advtech is hitting sixes<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

JSE-listed Advtech anticipates a substantial increase in earnings for the six months ending in June 2026. <\/p>\n\n\n\n

In a voluntary trading statement released earlier this month, the company projected that its headline earnings per share for this period would rise between 13% and 18%. <\/p>\n\n\n\n

This would result in earnings of 127.4 to 133.3 cents per share, compared with 113 cents in the previous interim period.<\/p>\n\n\n\n

Advtech owns several well-known private education institutions, including Crawford International, Trinityhouse, Pinnacle Colleges, and the newly launched Emeris. <\/p>\n\n\n\n

In addition to operating in South Africa, the company has a presence in Kenya, Ethiopia, Botswana, and Ghana. <\/p>\n\n\n\n

With a market capitalisation of R26 billion, Advtech is valued higher than major South African brands such as SPAR and Pick’n Pay, as well as other publicly listed private education groups.<\/p>\n\n\n\n

After Curro’s sale and delisting, Advtech leads the private education sector, ahead of Stadio Holdings and the Pembury Lifestyle Group.<\/p>\n\n\n\n

At the beginning of 2026, the group reported nearly 120,000 students enrolled across 122 schools.<\/p>\n\n\n\n

However, the company acknowledged that it faces a challenging 2026 due to South Africa\u2019s uncertain economic outlook, characterised by persistently low growth and high unemployment. <\/p>\n\n\n\n

This situation has also created a skills shortage, resulting in a strong demand for quality education despite the prevailing economic pressures.<\/p>\n\n\n\n

\u201cWith the public education system facing declining quality and increasing space constraints, demand for quality private education has grown,\u201d it said.<\/p>\n","protected":false},"excerpt":{"rendered":"

R26 billion private education group Advtech has partnered with Cricket South Africa for a three year contract.<\/p>\n","protected":false},"author":127,"featured_media":866476,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2089706642749202485","_sma_facebook_post_id":"191437357620492_2179811829505883","_sma_instagram_post_id":"18045874595664179","_sma_x_attempts":1,"footnotes":""},"categories":[9876],"tags":[7286,11597],"class_list":["post-870771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","tag-advtech","tag-cricket-south-africa"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870771","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/127"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=870771"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870771\/revisions"}],"predecessor-version":[{"id":870789,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870771\/revisions\/870789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/866476"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=870771"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=870771"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=870771"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}