{"id":870883,"date":"2026-08-19T11:00:00","date_gmt":"2026-08-19T09:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=870883"},"modified":"2026-08-19T10:30:18","modified_gmt":"2026-08-19T08:30:18","slug":"business-talk-medshields-cmo-dr-wayne-riback-on-the-importance-of-preventative-healthcare","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/trending\/870883\/business-talk-medshields-cmo-dr-wayne-riback-on-the-importance-of-preventative-healthcare\/","title":{"rendered":"Business Talk \u2013 Medshield\u2019s CMO, Dr Wayne Riback on the importance of preventative healthcare"},"content":{"rendered":"\n<p>In this Business Talk interview, Dr Wayne Riback discusses the importance of identifying silent health conditions early, helping South Africans take action before they become serious. He shares why late intervention is an issue as it affects patient outcomes while also incurring increased costs.<\/p>\n\n\n\n<p>Dr Riback also discusses the barriers that already exist when it comes to preventative care, including limited awareness, affordability concerns, and preconceived notions of when a healthcare appointment is required.<\/p>\n\n\n\n<p>He explains that proactive healthcare comes with many benefits, most notably supporting longer and healthier lives.<\/p>\n\n\n\n<p>Dr Riback concludes by sharing how an increase in proactive healthcare will benefit the medical cover industry overall, potentially allowing for more affordable scheme contributions.<\/p>\n\n\n\n<p>Watch the full interview with Dr Riback below.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Business Talk - Dr. Wayne Riback on preventive healthcare and medical aid costs\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6m9FdLXp3yU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">About Dr Wayne Riback, Chief Medical Officer at Medshield Medical Scheme<\/h2>\n\n\n\n<p>Dr Riback has more than two decades of clinical, pharmaceutical, and managed-care leadership experience.<\/p>\n\n\n\n<p>He was appointed as Medshield Medical Scheme\u2019s Chief Medical Officer in February 2026, before which he worked at Medscheme as General Manager: Health Professional Strategy.<\/p>\n\n\n\n<p>Dr Riback has also held senior medical leadership positions at Sanofi Aventis, where he was responsible for the diabetes portfolios across the UK and Ireland.<\/p>\n\n\n\n<p>Earlier in his career, he was a medical doctor at Chris Hani Baragwanath Hospital.<\/p>\n\n\n\n<p>He is recognised for his ability to translate complex healthcare data into actionable strategies.<\/p>\n\n\n\n<p>In his current role, he oversees Medshield\u2019s clinical risk strategy, healthcare delivery frameworks, and provider partnerships.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dr Riback, Chief Medical Officer at Medshield Medical Scheme explains why South Africans should make full use of the screening and wellness benefits their medical cover already provides.<\/p>\n","protected":false},"author":10,"featured_media":870884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2090000943282606207","_sma_facebook_post_id":"191437357620492_2180557936097939","_sma_instagram_post_id":"17870666244634475","_sma_x_attempts":1,"footnotes":""},"categories":[1],"tags":[15578,26215,17595],"class_list":["post-870883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trending","tag-business-talk","tag-dr-wayne-riback","tag-medshield"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=870883"}],"version-history":[{"count":1,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870883\/revisions"}],"predecessor-version":[{"id":870885,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/870883\/revisions\/870885"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/870884"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=870883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=870883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=870883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}