{"id":872608,"date":"2026-08-29T10:00:00","date_gmt":"2026-08-29T08:00:00","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=872608"},"modified":"2026-08-28T16:36:05","modified_gmt":"2026-08-28T14:36:05","slug":"european-car-brand-opening-more-dealerships-in-south-africa","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/motoring\/872608\/european-car-brand-opening-more-dealerships-in-south-africa\/","title":{"rendered":"European car brand opening more dealerships in South Africa"},"content":{"rendered":"\n

Volvo Cars plans to expand its dealership network in South Africa by opening a new location in Century City, Cape Town. <\/p>\n\n\n\n

The Century City location is part of the Super Group Dealership family and plans to bring Volvo’s renowned safety and electric-vehicle technology to the city. <\/p>\n\n\n\n

The latest location was chosen for its role as a business and retail hub, with the massive Canal Walk shopping centre nearby. The area is also home to several other luxury dealerships. <\/p>\n\n\n\n

“Volvo Cars Century City is more than a dealership; it\u2019s a destination for innovation, safety, and sustainability,” said Christopher Diamond, General Manager.<\/p>\n\n\n\n

“We look forward to welcoming more customers and strengthening Volvo\u2019s presence in Cape Town.” <\/p>\n\n\n\n

Volvo Cars South Africa is also seeking additional opportunities in regions with strong demand for premium vehicles rather than consolidating its footprint. <\/p>\n\n\n\n

Despite the struggling economy, Volvo said that the premium market continues to attract new entrants and investment. <\/p>\n\n\n\n

The brand said broader vehicle sales are under pressure from rising interest rates and the cost of living, with customers now prioritising service quality and ownership experience over price alone.<\/p>\n\n\n\n

“Cape Town\u2019s automotive landscape is undergoing a swift evolution, driven by increasing consumer demand for sustainable luxury and intelligent design,” said Grant Locke, MD of Volvo Cars South Africa.<\/p>\n\n\n\n

“Volvo Cars Century City stands at the forefront of this shift, serving as a dedicated haven for motorists seeking progressive Scandinavian engineering. <\/p>\n\n\n\n

Locke added that additional sites are currently being assessed in identified growth markets, with further announcements expected when those plans are confirmed. <\/p>\n\n\n\n

The Swedish automaker will also continue to work with established dealers, including Super Group Dealerships, who bring local expertise. <\/p>\n\n\n\n

Volvo said its strategy will enable the company to expand while upholding its premium standards and service quality. <\/p>\n\n\n\n

As Volvo moves aggressively towards its global electrification goals, its Century City dealership will also serve as a catalyst for electric vehicle adoption. <\/p>\n\n\n\n

The company said that South Africa remains a priority market, with its continued investment in retail infrastructure demonstrating confidence in local market conditions. <\/p>\n\n\n\n

A change of the guard<\/h2>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

The new announcement from Volvo comes just a year after it announced plans to reduce its dealership network from 19 to just seven in South Africa.<\/p>\n\n\n\n

The manufacturer previously said that the reduction in its dealership network was based on a focus on exclusively strategically located, high-performing dealers.<\/p>\n\n\n\n

Volvo was one of several luxury automakers that announced plans to reduce its dealership network, which included Audi.<\/p>\n\n\n\n

The German manufacturer said the decision to close dealerships was due to a notable buying-down trend driven by high inflation, rising interest rates, and exchange-rate weakness.<\/p>\n\n\n\n

\u201cThis has intensified both affordability pressures on the consumer side and pricing pressures on the manufacturer side,\u201d said Audi. <\/p>\n\n\n\n

\u201cThis has prompted buyers to explore alternative options from new brand entrants primarily targeting the price-sensitive volume segment with well-equipped vehicles.\u201d<\/p>\n\n\n\n

The luxury German car brand BMW has slowly reduced its dealership network in South Africa amid the struggling consumer. <\/p>\n\n\n\n

While luxury European manufacturers are slowly closing dealerships, there has been a noticeable rise in dealerships with Chinese Brands, including Chery, Haval and GWM. <\/p>\n\n\n\n

Notably, Geely has also rapidly expanded its dealership network in South Africa, selling highly popular, relatively affordable electric vehicles. Geely is the owner of Volvo Cars.
<\/p>\n","protected":false},"excerpt":{"rendered":"

Volvo Cars plans to expand its dealership network in South Africa despite the challenges facing the luxury vehicle segment.<\/p>\n","protected":false},"author":95,"featured_media":872623,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2093609863276322915","_sma_facebook_post_id":"191437357620492_2189884718498594","_sma_instagram_post_id":"18134412841715004","_sma_x_attempts":1,"footnotes":""},"categories":[11119],"tags":[5365,10479,10481,16686,17645,10879],"class_list":["post-872608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motoring","tag-bmw","tag-chery","tag-geely","tag-gwm","tag-haval","tag-volvo"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/872608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/95"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=872608"}],"version-history":[{"count":4,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/872608\/revisions"}],"predecessor-version":[{"id":872627,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/872608\/revisions\/872627"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/872623"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=872608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=872608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=872608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}