{"id":875975,"date":"2026-09-18T11:48:37","date_gmt":"2026-09-18T09:48:37","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=875975"},"modified":"2026-09-18T11:48:40","modified_gmt":"2026-09-18T09:48:40","slug":"how-business-talk-interviews-help-your-brand-connect-with-south-africas-business-decision-makers","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/875975\/how-business-talk-interviews-help-your-brand-connect-with-south-africas-business-decision-makers\/","title":{"rendered":"How Business Talk interviews help your brand connect with South Africa\u2019s business decision-makers"},"content":{"rendered":"\n<p>The South African market is highly competitive, and companies that want to differentiate themselves can\u2019t rely solely on traditional marketing and just having a good product or service.<\/p>\n\n\n\n<p>One of the most effective ways to stand out in the South African market is to connect directly with potential customers by humanising your brand, which serves to position your company apart from other faceless brands.<\/p>\n\n\n\n<p>Business Talk with Michael Avery is the best way to do this, as it allows South African executives to step into the spotlight and connect with the podcast&#8217;s influential audience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/talk.businesstech.co.za\/book-an-episode\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to book an interview on Business Talk.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Executives who appear on Business Talk share their stories, perspectives, and experiences to position their companies in a favourable light.<\/p>\n\n\n\n<p>Through these conversations, executives can have authentic, meaningful interactions that build credibility and trust far more than traditional advertising methods.<\/p>\n\n\n\n<p>Additionally, because the podcast is recorded online and the average Business Talk interview lasts only 30 minutes, executives&#8217; daily schedules won\u2019t be heavily impacted, making it simple and convenient to appear on the podcast.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Talk interview<\/h3>\n\n\n\n<p>Booking a Business Talk interview for your executive is easy, thanks to the BusinessTech marketing team, which handles every step of the process, from recording and editing to publishing and promotion.<\/p>\n\n\n\n<p>Along with this, by booking a Business Talk interview, your executive will reach the podcast\u2019s highly influential audience, which includes decision-makers, business professionals, business owners, and entrepreneurs.<\/p>\n\n\n\n<p>Key to this is each Business Talk interview being posted and promoted across a wide range of channels, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>BusinessTech<\/li>\n\n\n\n<li>The Business Talk with Michael Avery website<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Facebook<\/li>\n\n\n\n<li>LinkedIn<\/li>\n\n\n\n<li>Spotify<\/li>\n\n\n\n<li>Soundcloud<\/li>\n<\/ul>\n\n\n\n<p>Besides the excellent exposure this offers, it also ensures your brand is aligned with Business Talk and its reputation for credible, reliable information.<\/p>\n\n\n\n<p><a href=\"https:\/\/talk.businesstech.co.za\/book-an-episode\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to book an interview on Business Talk.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Talk with Michael Avery is South Africa&#8217;s top business podcast and the first choice for companies looking to reach new, influential customers.<\/p>\n","protected":false},"author":57,"featured_media":875976,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2100884797681816010","_sma_facebook_post_id":"191437357620492_2208982599922139","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[15578,19585,9982,26553,25689],"class_list":["post-875975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-business-talk","tag-business-talk-with-michael-avery","tag-businesstech","tag-south-african-executives","tag-top-companies"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/875975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=875975"}],"version-history":[{"count":3,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/875975\/revisions"}],"predecessor-version":[{"id":875987,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/875975\/revisions\/875987"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/875976"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=875975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=875975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=875975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}