{"id":876367,"date":"2026-09-21T10:43:39","date_gmt":"2026-09-21T08:43:39","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=876367"},"modified":"2026-09-21T10:43:42","modified_gmt":"2026-09-21T08:43:42","slug":"one-of-south-africas-most-iconic-brands-is-in-troubled-water","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/business\/876367\/one-of-south-africas-most-iconic-brands-is-in-troubled-water\/","title":{"rendered":"One of South Africa&#8217;s most iconic brands is in troubled water"},"content":{"rendered":"\n<p>Lucky Star has seen mixed results in the last year, as declining sales and material shortages weighed on the iconic South African company.<\/p>\n\n\n\n<p>The brand&#8217;s owner, Oceana Group, said Lucky Star had seen mixed results in the last 11 months, with the first half of the year being positive.<\/p>\n\n\n\n<p>Following this, Lucky Star struggled with shortages in frozen fish products and canned pilchards, leading to decreased sales.<\/p>\n\n\n\n<p>Lucky Star is a perennial winner at major South African consumer awards, often winning top spots in rankings such as AskAfrika Icon Brands Awards and the Sunday Times Top Brand Awards.<\/p>\n\n\n\n<p>Oceana said total sales volumes for Lucky Star declined by 5% in the last 11 months, driven by a 9% decrease in canned fish volumes.<\/p>\n\n\n\n<p>&#8220;Lucky Star foods delivered mixed results for the period, with a strong first half followed by a subdued second half through to the end of August,&#8221; Oceana Group said.<\/p>\n\n\n\n<p>&#8220;Shortages of frozen fish raw material constrained canned pilchard availability and slowed sales momentum.&#8221;<\/p>\n\n\n\n<p>The shortage of raw materials also placed pressure on Lucky Star&#8217;s local canning operations, with production volumes in this sector declining by roughly 60%.<\/p>\n\n\n\n<p>This put further financial strain on the company, as decreased production could not cover fixed manufacturing costs.<\/p>\n\n\n\n<p>&#8220;Raw material shortages also reduced local canning production volumes by 60%, placing upward pressure on per-unit production costs due to fixed production costs not being fully absorbed,&#8221; Oceana Group said.<\/p>\n\n\n\n<p>&#8220;Despite this pressure, operating margins benefited from higher net realised sales values, lower freight and inventory holding costs, a better sales mix and increased volumes of locally caught pilchards.&#8221;<\/p>\n\n\n\n<p>The material shortages did, however, lead to Lucky Star having significantly lower inventory volumes than the previous trading period.<\/p>\n\n\n\n<p>&#8220;Inventory volumes closed significantly lower than the prior period, primarily as a result of the constrained fish supply environment.&#8221;<\/p>\n\n\n\n<p>Oceana Group said its overall revenue was in line with the previous financial year, and its operating profit had increased.<\/p>\n\n\n\n<p>It said that the higher profit came from improvements in Lucky Star, wild-caught seafood, and its US fishmeal and fish oil operations.<\/p>\n\n\n\n<p>While these segments delivered improved performances, Oceana Group said its success was offset by its fishmeal and fish oil operations in Africa.<\/p>\n\n\n\n<p>It said this segment had struggled as &#8220;lower production and sales volumes resulted in a significant operating loss.&#8221;<\/p>\n\n\n\n<p>&#8220;Production volumes declined by 73%, due to a combination of a decline in industrial fish landings and reduced pilchard trimmings following lower cannery production,&#8221; the company said.<\/p>\n\n\n\n<p>While the company increased prices for its products in this segment, it was not enough to prevent its operating loss from widening compared with the prior period.<\/p>\n\n\n\n<p>Oceana Group said it expects to release its full financial results for the last financial year by 26 November 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lucky Star has seen sales volumes decline recently, as material shortages weigh on the company.<\/p>\n","protected":false},"author":131,"featured_media":876397,"comment_status":"open","ping_status":"closed","sticky":true,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2101955602742178303","_sma_facebook_post_id":"191437357620492_2211882679632131","_sma_instagram_post_id":"18486045487106425","_sma_x_attempts":1,"footnotes":""},"categories":[9872],"tags":[26587,26586],"class_list":["post-876367","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-lucky-star","tag-oceana-group"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/876367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=876367"}],"version-history":[{"count":19,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/876367\/revisions"}],"predecessor-version":[{"id":876408,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/876367\/revisions\/876408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/876397"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=876367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=876367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=876367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}