{"id":877795,"date":"2026-10-02T11:44:53","date_gmt":"2026-10-02T09:44:53","guid":{"rendered":"https:\/\/businesstech.co.za\/news\/?p=877795"},"modified":"2026-10-02T11:44:56","modified_gmt":"2026-10-02T09:44:56","slug":"build-trust-with-south-african-audiences-using-businesstech-review-videos","status":"publish","type":"post","link":"https:\/\/businesstech.co.za\/news\/industry-news\/877795\/build-trust-with-south-african-audiences-using-businesstech-review-videos\/","title":{"rendered":"Build trust with South African audiences using BusinessTech review videos"},"content":{"rendered":"\n<p>BusinessTech review videos are the best way to reach South Africans and build trust in your business and its products and solutions.<\/p>\n\n\n\n<p>This is because reviews are among the most trusted sources of information South Africans use when deciding whether to purchase a product.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team.<\/strong><\/a><\/li>\n<\/ul>\n\n\n\n<p>Marketing studies have found that 73% of South Africans trust reviews the most when researching a product or service they are considering purchasing.<\/p>\n\n\n\n<p>Additionally, studies found that among business owners, CEOs, and other executives, 75% trust reviews the most for research.<\/p>\n\n\n\n<p>BusinessTech review videos capitalise on this, offering professional, hands-on testing which highlights your product or solution&#8217;s strengths.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BusinessTech review videos<\/h3>\n\n\n\n<p>BusinessTech review videos are produced by a professional production team and experienced reviewers.<\/p>\n\n\n\n<p>This team will unbox your product, set it up, and then showcase it.<\/p>\n\n\n\n<p>They will highlight the best qualities of your products and solutions under real-world conditions, going far beyond the information buyers typically find in a pamphlet.<\/p>\n\n\n\n<p>Additionally, BusinessTech review videos are promoted with a review article when published on our website.<\/p>\n\n\n\n<p>Both the video and article will also be promoted on social media, including X, Facebook, and LinkedIn, to ensure maximum exposure.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Book a review video<\/h3>\n\n\n\n<p>Booking a BusinessTech review video for your products is super easy.<\/p>\n\n\n\n<p>First, contact our marketing team and book a review package.<\/p>\n\n\n\n<p>Our team will then coordinate the delivery of your product or solution.<\/p>\n\n\n\n<p>The process to produce a professional review video takes approximately one week, at which stage you will receive a professional presenter-led video of your product, lifestyle photos of it in use, and an accompanying review article.<\/p>\n\n\n\n<p>Following your approval, the content will be published on BusinessTech and YouTube and promoted on our social media channels.<\/p>\n\n\n\n<p><a href=\"https:\/\/businesstech.co.za\/news\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to contact the BusinessTech marketing team and book a review.<\/strong><\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BusinessTech review videos are the best way to promote your products and solutions to a large South African audience.<\/p>\n","protected":false},"author":57,"featured_media":877853,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_sma_x_autopost_status":"posted","_sma_x_autopost_error":"","_sma_x_post_id":"2105957469696487625","_sma_facebook_post_id":"191437357620492_2223918391761893","_sma_instagram_post_id":"","_sma_x_attempts":1,"footnotes":""},"categories":[10459],"tags":[9982,20577,25652],"class_list":["post-877795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-businesstech","tag-review","tag-review-videos"],"_links":{"self":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/877795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/users\/57"}],"replies":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/comments?post=877795"}],"version-history":[{"count":9,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/877795\/revisions"}],"predecessor-version":[{"id":877868,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/posts\/877795\/revisions\/877868"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media\/877853"}],"wp:attachment":[{"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/media?parent=877795"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/categories?post=877795"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businesstech.co.za\/news\/wp-json\/wp\/v2\/tags?post=877795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}